Bachelor of Arts (Hons) in Advertising, Public Relations and Branding

at Middlesex University London United Kingdom

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders' organisations address, including their employees and the media.

Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week or a virtual industry based conference with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

• Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
• Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications

This course aims to provide you with a sound knowledge of psychology, having been developed to impart the advanced knowledge required to serve your interests and career aspirations. You will benefit from the experience of our dedicated and enthusiastic staff. Our course is accredited by the British Psychological Society (BPS) which means you'll gain Graduate Basis of Chartered Membership once you successfully complete this master's course.

This conversion course is for graduates intending to pursue a career in psychology who wish to acquire the Graduate Basis for Chartered Membership of the British Psychological Society. You may have a degree in another subject but wish to either change career or pursue your interest in psychology in more depth. Students are introduced to the broad range of theoretical and methodological approaches to psychology and are encouraged to develop a critical approach to studies, evaluating theory and evidence accordingly.

By the end of this course, you will be able to perform quantitative and qualitative data analyses and use statistical software to analyse complex data. You will design, implement, analyse and communicate independent and group project work to an advanced level culminating in a dissertation on an agreed topic. You will also be able to design and run experiments to gather and interpret data. You will have gained knowledge in the core areas in psychology and be able to apply research skills across domains.

Course Highlights

• We have excellent employment results with over 90% of our psychology graduates are employed within six months of completing their degree
• This course complies with the QAA benchmarks and is accredited with the BPS for eligibility for Graduate Basis for Chartered Membership (GBC)
• Our psychology teaching and research facilities are unrivalled. They include fully equipped lecture theatres and tutorial spaces, a psychophysiology laboratory, social observation laboratories, an auditory cognition laboratory, and testing cubicles (use of these facilities depends on COVID-19 related restrictions in place at the time)
• Our academics are regularly and widely published, and 95% of our research is internationally recognised
• As a student of this course you'll receive a free electronic textbook for every module.

The Foundation Year in Economics is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BSc Economics (Financial Economics)

This degree gives you the specialist knowledge, skills and experience to succeed in a sector that influences the success of our global economy. London is one of the best cities in the world to study finance, which means our BSc in finance will give you the essential skills to pursue international career opportunities in banking, insurance and accountancy.

If you want to learn how businesses work and how to manage people, then this is the degree for you. You’ll learn about the theory and practice of how businesses operate and what their environments are like. You’ll also study a variety of management styles, alongside the law and practices related to managing people.

You’ll be supported by a team of tutors who have industry experience. You will be exposed to key HR practices such as hiring practices, HR law, the ethics of employment and other abilities you'll need during your career.

You’ll undertake a work placement so you can apply your skills to a live work setting. Using our industry connections, we'll help you find a role in the HR team of a top company, in an industry relevant to your interests. You can do this over the course of a year or over two summers. Past students have done placements with the NHS, The Walt Disney Company, and Hays Recruitment.

Develop your business and human resources skills

• Developing the essential skills and knowledge to succeed in business management, you will focus on modules such as strategic management, leadership, and business development.
• You’ll build your key business skills with us, including workshops, role-plays and discussions as you analyse case studies and business management practices.
• We also ensure that you build your specialist knowledge and the ability to deal with stakeholders, business resourcing and process, as well as understanding strategy, production and distribution of products and services.
• Our graduates have gone on to successful careers all over the world. Using the knowledge and skills learned with us they've started jobs in companies across the world, including places like Western Union, Emirates and Santander.

Our multi-disciplinary biomedical engineering course mixes engineering with biomedical science and physiology. This provides you with a solid understanding of the technological developments taking place in the fields of medical engineering and bioengineering.

You will build on your previous experience in applied mathematics, physics, or other sciences. During your course you will enhance your engineering knowledge and gain specialist skills which will help you to design and improve existing and emergent systems, devices and treatments.

Our degree has been specifically designed to meet the standards set by the collaboration between the UK Quality Assurance Agency and the Engineering Council alongside the demands of healthcare providers. You’ll gain specialist biomedical engineering skills to follow in the footsteps of graduates who’ve forged careers in clinical engineering, biomechanics, orthotics and prosthetics.This course will cover the engineering design principles and engineering fundamentals such as mechanics and electronics and the mathematics that support them. You will learn about anatomy and physiology, and learn to interpret, analyse and critically evaluate experimental results to improve technology, as well as the instrumentation to diagnose and treat disease and disability.

Develop your Biomedical Engineering skills

We have fully equipped, state-of-the-art laboratories for medical device design and human performance measurement. You will also have access to the facilities in ourbioengineering and physics research laboratories. It is here that we’re making significant healthcare developments, which include the monitoring of premature babies, deep brain stimulation and the diagnosis and treatment of cancer.

You can gain valuable professional experience – and receive a Diploma of Employability Studies – by taking a work placement with the NHS or one of our industrial partners between years two and three.

Our highly experienced team of professional engineers and qualified healthcare practitioners are on hand to give you the support you need to succeed in your studies and establish your career in biomedical engineering.

If you are applying for our four-year MEng biomedical engineering degree, you will not only be able to gain an integrated masters qualification once you’ve completed the fourth year of the degree, you will also be able to receive student loan funding to cover your course fees.  Continuation on the MEng degree is subject to you achieving a good academic profile in years one and two.

Biomedical engineering studies gives you the ultimate stepping-stone to a number of global career opportunities in a rapidly expanding field. You will graduate from our course with career options in a variety of sections, including  clinical or rehabilitation engineering, bioinstrumentation, biomaterials, biomechanics, and medical imaging.

During the foundation year you will learn how computers are used by a broad range of people and organisations as well as acquiring fundamental software development skills and knowledge of hardware. You also gain relevant mathematical and statistical skills and develop useful communication skills.

BSc Computer Science

You’ll gain an understanding of the key principles of computer science while you develop your programming, system engineering, and project experience skills. You’ll also get the support, encouragement and confidence to put your skills into practice through individual and group projects. Your first year will be entirely project led, ensuring you practice your skills from the very start.

The Foundation Year in Business is taught by the same lecturing staff who teach on our degree courses and you are taught in small group seminars, workshops and lectures. You will be able to develop transferable skills in business, communication and problem-solving.

BA Business Management (Project Management)

Organisations and businesses are always looking to improve their project success rates. They want them delivered quicker, on time and within the agreed budget. As projects become more global and more complex, improved project management is always at the forefront of an organisation's mind.

Project management isn’t just about being organised. Much like entrepreneurs, they need to take responsibility, be organised and have the ability to drive a project team to success. During this course, we’ll show you how to take deliver it successfully.

As our lives become increasingly digitised the scope and potential impact of cybercrime is becoming ever broader. In both the business and personal worlds, cyber criminals have the ability to cause considerable harm from remote locations, with numerous industry reports* estimating that the global cost of cybercrime has grown to rival that of the illegal drugs trade. From financial theft to child abuse, cybercrime can take many forms, and the need for skilled professionals capable of tackling these problems will only grow as smart, connected devices increasingly become the norm.

This master's degree is designed to provide you with an understanding of the criminological, legal and research context of cybercrime. Furthermore, it aims to equip you with an understanding of computing skills and capabilities that will help to respond to online threats to personal information as well as to organisational environments.

This makes it the ideal postgraduate qualification for students and professionals seeking a specialist role in a community or support service environment, such as victim support services, the police force, child protection, offender services, as well as corporate environments where there is a need to prevent and respond to cybercrime and issues related to online safety.

Middlesex is home to some of the UK's foremost authorities on cybercrime and cyber safety. Among them is Dr Elena Martellozzo, who is currently co-leading a project on the use of online pornography funded by the NSPCC and the OCC and has recently worked with the Metropolitan Police to advance internet investigators' performance through the understanding of children and sex offenders' online activities.

Course Highlights

• You will be taught by leading experts working in the field of online safety and child protection
• Learn how cyber criminals seek to take advantage of internet systems and ways of preventing these crimes from happening
• Gain specialist skills and knowledge in a relevant and increasingly essential area of criminology, with many employment opportunities

Gain essential technical skills while we prepare you for a stimulating career in the fashion industry, whether you want to be a designer, maker, stylist, or photographer. As well as technique, we will equip you with the confidence and independence you need to engage with the fashion world and move forward in your fashion education with us at Middlesex.

Course Highlights

• Gain essential technical skills while we prepare you for a stimulating career in the fashion industry
• Build the confidence and independence you need to engage with the fashion world and move forward in your fashion education
• Benefit from a blended approach learning including a combination of online learning and access to our excellent studios and facilities at our Hendon campus
• Learn from expert tutors that cover extensive knowledge and experience

Our Sociology with Criminology degree is designed to give you a grounding in sociological and criminological thinking, research methods and key skills to articulate new and emerging social and criminological issues. You'll focus on how society responds to crime, its causes and consequences, and investigating how we do and should respond to criminal behaviour in all its forms.

Crime and criminal justice are central issues in today’s society, and our specialist Criminology and Sociology BA – one of the first in the world – opens up a wide range of career opportunities. You'll be taught the essential skills while you develop your ability to design and conduct social research through a range of traditional, innovative, and digital methods.

Once you graduate, you'll be able to demonstrate an extensive knowledge of both disciplines and continue to use this knowledge for creative, critical, and ethical thinking in future careers.

Build your practical skills

• You’ll be part of our thriving learning environment, with a specialist teaching approach that gives you plenty of support throughout your studies. You’ll also get a free electronic textbook for every module as part of your course.
• Our Sociology with Criminology course is taught within the interdisciplinary department in the School of Law, where you’ll benefit from some of the UK’s most influential and innovative academics. All of our scholars are actively engaged in current research, including human rights abuses, criminal behaviour, and more.
• You’ll have the option to choose the modules you want in your second and third years, meaning you can tailor the programme to your unique set of interests and career prospects. You can also choose to extend your course by a year and take a work placement or integrate it through volunteering and placement modules. In your final year, you can also choose between a dissertation and project, making your degree as suited to your individual needs and interests as possible.