Bachelor of Social Sciences in Economics

at The University of Waikato - Hamilton Campus New Zealand

The study of Design combines an understanding of human needs and desires, forming creative solutions, prototyping and developing artefacts and evaluating their impact and effectiveness in society. It comprises a well-balanced combination of analytical, technological and creative abilities.

Industrial designers shape the world we live in by designing the products we use every day, from items as simple as a toothbrush, through to those as intricate as an aeroplane. The role of the industrial designer is in the designing of products that are durable, effective in purpose, and beautiful in appearance.

Studying Economics will help you see the world in a different light; and understand how to apply this new perspective to help resolve issues in our society. You'll learn how to help people, governments and businesses make better decisions about using natural and financial resources to meet different goals.

Economists contribute to government decision-making on many different issues, such as shaping new laws and taxes, or advising on international trade agreements. They can also be involved in recommending incentives and penalties geared towards changing people's behaviour, such as encouraging people to leave their car at home.

You'll learn how to explain the reasons for different market structures, analyse the implications of government policy, anticipate how people might react to price changes, and demonstrate the gains from trade.

If you're passionate about business, current affairs, finance or maths then economics may be a good fit for you. Economics brings together ideas from many different areas: politics, psychology, sociology, geography, law and statistics.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Electronics covers a wide range of exciting modern developments ranging from microscopic electronic circuits and machines, mobile and computer communications, advances in medical diagnosis and treatment, to developments in the latest audio and video technologies.  Studying electronics at the University of Waikato will give you valuable skills in electronic engineering and design. You will have the option to specialise in some of the most progressive areas in electronics today such as optoelectronics or mechatronics.  Optoelectronics deals with the conversion of electrical signals to light or vice-versa.  Solar cells, fibre optics and lasers are integral components of everyday devices such as supermarket barcode scanners and long distance communication systems.  Mechatronics combines aspects of electronic software and mechanical engineering to produce devices such as printers, cars, aircraft, photocopiers and even washing machines. These are fast growing areas in which you can develop a productive and satisfying career.

Screen and Media Studies at Waikato makes sure you keep pace with new tools and platforms for the rapidly evolving media industry. You'll get high-quality learning experiences with up-to-date resources in our top 250 QS-rated program.

During your studies, you'll gain knowledge and learn transferable media skills that can be applied to future technical, social or experiential advancements. It is an area of study for critical, creative and innovative minds and attracts those who wish to not only understand concepts and ideas but also bring them to life. Knowledge is gained from study and hands-on experience writing media content, constructing films, exploiting and adapting media technologies, or designing games.

We expect our students to take their work beyond the classroom and enter competitions and festivals for more experience and greater exposure. Our students have been finalists in film festivals nationally and internationally, contributed specialised skills to feature-length film productions and work for, or run, their own media companies.

Our Screen and Media Studies major for the Bachelor of Arts has the staff expertise and resources to help you launch your career and inspire you to be an innovator in New Zealand and abroad.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

The Arts are an essential part of living. Engaging in the arts offers significant intrinsic societal value, enhances academic outcomes and contributes to overall quality of life. Students in Arts Education papers will gain specific discipline knowledge and a broader understanding of the Arts in educational settings through hands-on learning opportunities that nurture curiosity and creativity.

Arts Education papers invite participants to explore their passion, enhance their practice and articulate the value and significance of the Arts in society.

Environmental Planning at Waikato develops your knowledge of how human behaviour affects the environment. We'll inspire you to understand how social, economic and cultural aspects, and the physical environment contribute to problems and provide solutions.

During your Environmental Planning studies, we'll involve you in a variety of other academic pursuits that enable you to understand the interdisciplinary nature of environmental issues. You'll take papers in the social and natural sciences and make direct connections between human behaviour, politics and the natural environment.

Learning isn't all in the classroom, either. We take frequent field trips to explore first-hand the impact humans have on the local environment. You'll do practical group research projects such as investigate urban regeneration of the Central Business District and study policy options to manage human impact on coastal dune systems.

It's a vocational program, which means you'll have the professional qualification, skills and expertise that will enable you to make a positive impact on the places you love and the places you live.

Anthropology is the study of humanity in all its fantastic diversity. Waikato's Anthropology students learn from anthropologists who have a strong Pacific focus and engage in research across a wide range of crucial global issues.

Cultural anthropology, our area of specialty, is the interpretation and appreciation of the vast array of cultural possibilities for human life. Studying Anthropology will challenge students to reimagine their assumptions about their own societies and cultures and develop a toolkit to critically understand their changing world.

The rapid growth of domestic and international tourism and migration has led to an increasing demand for graduates who have a thorough understanding of tourism in its wider social, cultural, economic and political contexts.

Tourism and hospitality is one of New Zealand's fastest-growing export industries, and it can take your career to new places.

The industry encompasses hotels/resorts, cruise ships, sport and leisure operators, restaurants, cafes, bars, theme parks, entertainment, arts and cultural attractions, special events, and much more.

The study of tourism involves predicting the future – working out what people want from their leisure and travel pursuits, and how those wants are delivered and managed. You'll study the structure of different tourism organisations, aspects of hospitality and leisure, and the environmental and economic impacts of tourism operations.

Employers are looking for skillful, business-savvy managers who can plan, control, make strategic decisions, and understand the legal requirements for this sector - and that's where you come in.

• Learn how to design and deliver memorable travel experiences
• Build practical knowledge in areas such as service management, designing operational systems, business strategy, leading teams of staff, and managing financial resources.
• Gain skills in destination marketing, event management, and inter-cultural communication.