at The University of Waikato - Hamilton Campus New Zealand
Overview
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
36
Duration
The University of Waikato - Hamilton Campus
Location
$32725
Tuition Fee
$NA
Average Cost of Living
$0
Application Fee
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Full Time On Campus
Program Intensity
Under Graduate
Program Level
36
Duration
Arts & Humanities
Bachelor of Social Sciences in Maori and Indigenous Studies
As Indigenous world views become increasingly important to society, a rapidly emerging area of study is Indigenous Studies. The Maori creative and performing arts papers diversify your existing program and provide unique insights into Maori tikanga.
Learning about Maori culture, language and knowledge is not just for Maori; it is crucial for all New Zealanders and international visitors to comprehend how Aotearoa/New Zealand’s unique Indigenous culture defines New Zealand’s identity - it is a cultural, social, economic and political force.
Also, learn how Maori Studies is located in the broader and global context of Indigenous Studies; a discipline that has flourished in the last decade as Indigenous scholars have confronted some of the major issues facing the world, such as efforts to stop the Dakota Access Pipeline.
36 month
Duration
$ 28025
Tuition
Natural Sciences & Mathematics
Master of Science Research in Physics
Physics aims to understand the entire physical world, from the sub-atomic to the cosmological.
In the School of Science, Physics is taught at a postgraduate level. By studying with us you will develop a thorough understanding of theoretical physics and gain advanced knowledge in areas such as quantum theory and biophysics.
Many famous scientists, such as Einstein and Newton were physicists. Physicists are versed in mathematics, computer programming, experimental science and the design of complex instruments. They are among the most versatile scientists, able to easily cross boundaries into other disciplines such as chemistry, biology, medicine, Earth and planetary sciences. There are biophysicists, geophysicists, astrophysicists and neurophysicists.
12 month
Duration
$ 38915
Tuition
Arts & Humanities
Graduate Diploma in Education and Society
Education and Society involves critical inquiry into the social, political, cultural, and economic policies, theories and practices of education in New Zealand society. Its origins are in humanities and social science disciplines such as History, Philosophy, and Sociology, and it has close affinities with contemporary interdisciplinary fields exploring social policy, culture, gender, and work. Education and Society raises questions about the role of education in addressing issues of social justice, power and inequality.
12 month
Duration
$ 25915
Tuition
Arts & Humanities
Diploma in Theatre Studies
A major in Theatre Studies at Waikato can be a rich and challenging pathway within an Arts degree. It has a wide range of vocational applications within the Performing Arts. This suite of papers leads the student through processes of performance-making.
Waikato's Theatre Studies program takes a practice-led approach to teaching and learning different aspects of theatre. We encouraging students to explore and develop their performance practice, while thinking through what theatre does and can do in the world.
The papers in the program provide opportunities for the practical study of performance, although all are underpinned by relevant critical theory. The program focuses on Theatre as an evolving, living, breathing practice, and places emphasis on the processes of performance, as well as public performances.
Practical tutorials, seminars, and rehearsals take place in the theatre laboratory space, and the Playhouse Theatre within the University's purpose-built Gallagher Academy of Performing Arts, which is also the venue for many of the public performances.
Careers for Theatre Studies graduates include employment within the creative community, such as community and professional theatres, local arts councils, schools, film production companies, and arts agencies such as Creative New Zealand and New Zealand On Air.
12 month
Duration
$ 25915
Tuition
Social Sciences
Bachelor of Arts in Sociology
You'll explore how people organise and form groups, form larger social structures, and how societies evolve over time. As a budding sociologist, you'll be challenged to assume little in the hopes of clearing the way for new conclusions.
You'll ask questions like how different groups view social reality and why certain views become accepted within groups over time. You'll dissect the interwoven nature and influence of parents, peers, elders, teachers and the media on society. We'll also challenge you to consider why some societies are war-torn while others remain peaceful – why some behaviour is acceptable while others are less desirable. You'll look for solutions and debate how societies change.
Sociology at Waikato takes a thematic approach and includes papers in criminology, the family, popular culture and theoretical perspectives. As part of a degree in Sociology papers in social policy, women and gender studies and labour studies can be included.
Teaching staff provide plenty of mentoring and direction along the way and allow students opportunities to throw out ideas in a relaxed and informal learning environment. Studying Sociology at Waikato will open your eyes to the inner workings of society and how people drive them.
36 month
Duration
$ 28025
Tuition
Arts & Humanities
Master of Arts in Music
Study Music with leading performers, composers and musicologists; and perform in the acclaimed Dr John Gallagher Concert Chamber, part of the University of Waikato's purpose-built performing arts academy.
If music is your passion, then Waikato has a program of study to suit. We teach Western Classical Music – from Baroque to contemporary, through performance, composition and musical scholarship. If you're inclined to the modern, we offer papers in sonic art and new technologies.
Our staff are highly qualified professionals, active nationally and internationally as composers, performers and musicologists. Music is their passion too, and our common aim is to help you develop the technique and understanding you'll need to reach your full musical potential.
12 month
Duration
$ 38915
Tuition
Natural Sciences & Mathematics
Diploma in Chemistry
A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.
Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.
The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.
12 month
Duration
$ 31515
Tuition
Social Sciences
Master of Social Sciences in Public Policy
Explore how national, regional and local state institutions formulate and implement policies when you study Public Policy at Waikato. You'll also examine how non-profit organisations, individuals and businesses address issues of public concern.
Government decisions influence our lives on a daily basis. They affect the price of our housing, clothes, food, transport and water. They determine the types of jobs we do, how much we are paid and where we live.
Studying Public Policy equips you with the skills to understand and interpret current affairs, deal with government in your future profession or business, and work within government or for groups that lobby government. It is particularly suitable for students who want a career in the public sector, and for employees of organisations that are seeking to influence public policies.
At Waikato, Public Policy is an interdisciplinary subject. That means you can combine it with programs from a variety of other disciplines, creating a program, of study to suit your needs. The minor in Public Policy offers both structure and flexibility – there's a compulsory paper at each level of study, but you'll also have the freedom to focus on the particular policy areas that most interest you. Choose from papers on economic, educational, environmental, ethnic, foreign, population and social policy.
In your studies you'll discuss theories of organisation, decision-making and administration, public management, and how public officials work and interact with the public sector and the political executive. You'll learn to examine policies in the context of political values and culture, economic constraints and political party agendas, and come to understand how and why particular policies are adopted by governments.
18 month
Duration
$ 38914
Tuition
Journalism & Media
Bachelor of Communication in Media Production
This highly practical subject is for students who wish to develop the hands-on technical skills required to work in professional media production studios, such as film, documentary and television, web series, podcasting, game design, sound design, soundscape, music, web media, and more.
Papers cover all stages of the media production process; from pre- to post-production.
Students will be equipped with the know-how to design and implement image-text-motion, sound/music and audio-visual methods of communication.
For example, you can learn how to use Adobe software (InDesign, Illustrator, Photoshop) to design and produce page layouts, illustrations, and edit images for print and web applications.
Or you might prefer to study film production and gain the practical skills to shoot and edit short films, using a camera, sound gear, lighting techniques and digital editing (After Effects).
Students can also learn about the principles of good design, or develop the skills to create original music using digital audio technology.
More advanced papers focus on areas such as interactive media design, podcasting, film production, design thinking, visual communication, and creative music technology.
36 month
Duration
$ 32725
Tuition
Social Sciences
Postgraduate Diploma in Public Policy
Explore how national, regional and local state institutions formulate and implement policies when you study Public Policy at Waikato. You'll also examine how non-profit organisations, individuals and businesses address issues of public concern.
Government decisions influence our lives on a daily basis. They affect the price of our housing, clothes, food, transport and water. They determine the types of jobs we do, how much we are paid and where we live.
Studying Public Policy equips you with the skills to understand and interpret current affairs, deal with government in your future profession or business, and work within government or for groups that lobby government. It is particularly suitable for students who want a career in the public sector, and for employees of organisations that are seeking to influence public policies.
At Waikato, Public Policy is an interdisciplinary subject. That means you can combine it with programs from a variety of other disciplines, creating a program of study to suit your needs. The minor in Public Policy offers both structure and flexibility – there's a compulsory paper at each level of study, but you'll also have the freedom to focus on the particular policy areas that most interest you. Choose from papers on economic, educational, environmental, ethnic, foreign, population and social policy.
In your studies you'll discuss theories of organisation, decision-making and administration, public management, and how public officials work and interact with the public sector and the political executive. You'll learn to examine policies in the context of political values and culture, economic constraints and political party agendas, and come to understand how and why particular policies are adopted by governments.
12 month
Duration
$ 34190
Tuition
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