Sprott Shaw College East Vancouver College Campus

The Sprott Shaw College Business Administration Management diploma program provides a foundational understanding of business operations which equips graduates to manage activities in a wide variety of industries. Many graduates find opportunities directing small and medium sized businesses or providing departmental support in larger organizations.

Learning Objectives
Business Administration Management graduates are able to:

• Develop strategic business plans
• Manage various digital marketing channels such as social media
• Develop and manage project plans
• Devise and execute effective negotiation strategies and sales presentations
• Perform accounting activities and analyse financial statements
• Evaluate return on investment for business operations or marketing activities
• Use SEO and web analytics to improve profitability
• Productively use MS Office including Word, Excel and Access
• Communicate effectively using various communication channels

This program includes a Co-op placement. This placement enables the student to gain first-hand paid experience in the chosen career field while enabling Instructional staff to observe the student in a practice situation. Please note successful completion of the Co-op is required for graduation.

Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.

Learning Objectives

• Develop strategic marketing plans
• Conduct primary and secondary market research
• Manage various digital marketing channels such as social media
• Evaluate return on investment for various marketing media
• Use Search Engine Optimization and web analytics to improve profitability
• Devise and execute effective sales presentations and negotiation strategies
• Perform accounting activities and analyze financial statements
• Productively use MS Office including Word and Excel
• Communicate effectively using various communication channels

The Tourism / Hospitality Management Program prepares students for entry-level designation management positions with opportunities to work in areas related to: Food and Beverage Management; Marketing; Front Office Procedures: Transportation; Tours and Ticketing.

Graduates from this program also earn AHLA (American Hotel and Lodging Association) certification.

Learning Objectives

• Demonstrate leadership competencies
• Provide responsible and professional hospitality services
• Supervise front-of-the-house and back-of-the-house hotel and restaurant operations
• Analyze emerging hospitality industry trends and innovations
• Apply critical thinking and problem-solving techniques to make sound management decisions and recommendations
• Describe the scope of the tourism industry
• Describe and understand the five sectors of the tourism/hospitality industry and their economic impact
• Apply the principles and practices of guest and customer services
• Productively use industry software including SABRE
• Communicate effectively using various communication channels

The Sprott Shaw College Business Administration Management diploma program provides a foundational understanding of business operations which equips graduates to manage activities in a wide variety of industries. Many graduates find opportunities directing small and medium-sized businesses or providing departmental support in larger organizations.

Learning Objectives
Business Administration Management graduates are able to:

• Develop strategic business plans
• Manage various digital marketing channels such as social media
• Develop and manage project plans
• Devise and execute effective negotiation strategies and sales presentations
• Perform accounting activities and analyze financial statements
• Evaluate return on investment for business operations or marketing activities
• Use SEO and web analytics to improve profitability
• Productively use MS Office including Word, Excel and Access
• Communicate effectively using various communication channels

The Tourism / Hospitality Management Program prepares students for entry-level designation management positions with opportunities to work in areas related to: Food and Beverage Management; Marketing; Front Office Procedures: Transportation; Tours and Ticketing.

Graduates from this program also earn AHLA (American Hotel and Lodging Association) certification.

This program includes a Co-op placement. This placement enables the student to gain first hand paid experience in the chosen career field while enabling Instructional staff to observe the student in a practice situation. Please note successful completion of the Co-op is required for graduation.

Learning Objectives
Upon completion of this program, students will be able to:

• Demonstrate leadership competencies
• Provide responsible and professional hospitality services
• Supervise front-of-the-house and back-of-the-house hotel and restaurant operations
• Analyze emerging hospitality industry trends and innovations
• Apply critical thinking and problem-solving techniques to make sound management decisions and recommendations
• Describe the size and scope of the tourism industry
• Describe and understand the five sectors of the tourism/hospitality industry and their economic impact
• Apply the principles and practices of guest and customer services
• Productively use industry software including SABRE
• Communicate effectively using various communication channels