Bachelor of Fine Arts in Advertising (STEM)

at Academy of Art University USA

The School of Communications & Media Technologies BA program provides a dynamic education of essential modern media skills including foundations in storytelling, broadcasting, journalism, and mobile platforms. Under the guidance of industry experts, students learn to shoot, edit, write, and host their own productions, and use the latest technologies to stream and broadcast them.

The MA program provides students an opportunity to work in 2D Animation & Stop Motion, 3D Animation, 3D Modeling, or Visual Effects, while focusing on storytelling with an emphasis on exhibiting technical skills and eliciting emotional responses.

The Fashion Marketing and Brand Management MFA program develops expertise in creating, marketing and managing global fashion brands by providing insights on global consumers, developed and emerging markets, and business trends in fashion industry. Students will learn creative and analytical methods of marketing and brand development, and management tools to develop innovative fashion marketing and brand strategies through in-depth research and analysis in macro and micro perspectives.

The School of Fashion offers ten BFA degree programs, each designed to prepare you for work in the fashion industry. They are: Design, Knitwear Design, Textile Design, Costume Design, Footwear & Accessory Design, Fashion Styling, Fashion Product Development, Fashion Visual Merchandising, Fashion Merchandising, and Fashion Marketing. Students in these BFA programs may choose an emphasis in Fashion Design or 3D Design Pattern Making. Coursework combines excellence in design, artistic production, and innovative technology to provide students with the skills necessary to fully realize their creative visions.

Pattern Making and 3-Dimensional Design
The School of Fashion's BFA program offers nine types of degrees: Fashion, Costume Design, Fashion Marketing, Fashion Merchandising, Fashion Product Development, Fashion Styling, Fashion Visual Merchandising, Knitwear Design and Textile Design.

The School of Illustration's BFA program embraces the art of visual and conceptual storytelling in any medium. Students develop the skills necessary to transform themselves into skilled, distinctive, professional illustrators able meet the marketplace’s growing need for artists trained in visual problem solving in both traditional and digital media. Exciting career paths await in comics and graphic novels, children's books, advertising, editorial illustration, and interactive illustration.

The School of Fashion offers four MA degree programs. They are Design, Costume Design, Fashion Journalism, and Fashion Merchandising. The MA in Fashion and the MA in Fashion Design Emphasis degrees offer courses that include a wide range of design areas including textiles and knitwear. Studio courses hone the graduate candidate's mastery of fashion industry standards in design and construction, enhancing design excellence with computer skills, and preparing MA candidates to launch themselves into the industry upon graduating.

The Fashion Marketing M.A. program offers future fashion marketers and managers a firm foundation to gain strategic consumer and market insights and knowledge on the fast-changing fashion industry, and to identify emerging trends in fashion business, marketing, technology and consumer in a global context. Through hands-on projects and courses that emphasizes research and analysis, students will learn both strong foundation in theory and creative and analytical skills to develop real world applications to discover global trends and digitally connected consumers.

The MA program provides students an opportunity to work in 2D Animation & Stop Motion, 3D Animation, 3D Modeling, or Visual Effects, while focusing on storytelling with an emphasis on exhibiting technical skills and eliciting emotional responses.

The BFA program in Writing for Film, Television & Digital Media will teach you the skills you need to develop engaging characters and scripts. Our program is designed to offer personalized attention to your ideas, with an emphasis on industry expectations and standards. Study in a rigorous, supportive writing workshop environment. Explore original and adapted feature films, television comedy and drama, short films, and writing for other forms of digital media.

The School of Animation & Visual Effects BFA program provides students with the skills necessary to master today’s digital technology.

3D Modeling
The 3D Modeling BFA prepares students for modeling characters and creatures, as well as accessories like armor, weapons, etc. Students will learn to create textures using various modeling and texturing tools  to set new standards for artistic excellence. 3D modelers will learn composition, style, lighting, silhouette, prop modeling, prop placement, color, texture, and shader effects.