Master of Arts in Advertising and Branded Media Technology (STEM)

at Academy of Art University USA

With its focused thesis development process, the School of Graphic Design’s MFA program emphasizes advanced study of the field and encourages students to extend their design skills into content creation, authorship, entrepreneurialism, and social innovation.

The BFA program in Writing for Film, Television & Digital Media will teach you the skills you need to develop engaging characters and scripts. Our program is designed to offer personalized attention to your ideas, with an emphasis on industry expectations and standards. Study in a rigorous, supportive writing workshop environment. Explore original and adapted feature films, television comedy and drama, short films, and writing for other forms of digital media.

The BFA program teaches students the creative and technical skills needed to thrive as career artists. Advanced instruction is offered in non-figurative and figurative fine art, including painting, sculpting, and printmaking. Our Sculpture department has one of the largest and most advanced facilities of its kind in North America, and our state-of-the-art printmaking facilities merge traditional tools with cutting edge technology.

The Visual Development MA program provides professional development with advanced coursework in still life painting, figure drawing, character design, concept painting, layout design for animation, and other core skills of professional visual developers.

Entertainment Art
Entertainment Art emphasis students will develop professional skills needed to provide intelligent and informative visuals for new market areas of web publishing, app building, e-publishing, and VR experiences. Students will create unique portfolios incorporating data driven visual problem solving as well as fluency in time based media. Beyond distinct style and problem solving skills, students will develop professional portfolios emphasizing conceptual skills, current digital tools, appropriate motion based imaging skills, and the ability to work individually and in teams for online applications and digital publications. Professional skills needed to enter and sustain a career in the online marketplace for both contract and staff work will be emphasized.

The MFA program in Writing for Film, Television & Digital Media will fine-tune your ability to deliver compelling stories, characters, and scripts that grab the reader’s attention. The MFA is an intensive program that concentrates exclusively on writing, pitching, and the business side of being a professional writer. Complete a portfolio of feature and television scripts that can be used to market your skills as a writer.

The MA program provides advanced study for students pursuing careers in multimedia communications. Coursework focuses on short-form production, on-camera performance, multimedia writing, and journalism for broadcast as well as for streaming mobile devices, and entrepreneurship. Students graduate from the program with a comprehensive portfolio or reel that showcases their talents refined through a concentrated curriculum.

The BFA program teaches students the creative and technical skills needed to thrive as career artists. Advanced instruction is offered in non-figurative and figurative fine art, including painting, sculpting, and printmaking. Our Sculpture department has one of the largest and most advanced facilities of its kind in North America, and our state-of-the-art printmaking facilities merge traditional tools with cutting edge technology.

The BFA in Sound Design provides more in depth study of principles introduced in the AA program. Students will gain a complete overview of the soundtrack creation process, learning the latest in digital audio workstation workflows, as well as recording, editing, and mixing. BFA students will complete a demo reel in their final year, highlighting their best sound design for visual media (film, animation, games, and web media).

Graduate programs in the School of Fashion refine and focus your individual artistic vision with degree options in Design, Knitwear Design, Textile Design, Costume Design, Footwear & Accessory Design, Fashion Product Development, Fashion Merchandising & Management, and Fashion Marketing & Brand Management. Studio courses hone your knowledge of industry standards, combining design excellence with the mastery of the latest digital tools. Graduate candidates are guided through Directed Study which culminates in the production of a final collection, portfolio, or project.

The MA in Fine Arts can be completed with one of three emphases: Drawing and Painting, Printmaking, or Sculpture. This degree program provides students with the creative and technical skills needed to thrive in today’s art world. Students will leave with professional-level portfolios and an understanding of the business of art.