Bachelor of Science in Food Science and Technology (STEM)

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The School of Art, Art History and Design offers students the opportunity to investigate visual art through a variety of experiences. The art major enables students to attain proficiency in the practice of art and knowledge of the history of art as part of a general college education. Some may want to devote themselves to a period of intensive studio art education, while others may be interested in pursuing art for the purpose of building cultural awareness and critical thinking skills. Two undergraduate degrees are available to art majors. The student’s career goals will determine the appropriate option.

The bachelor of arts degree (BA) is a liberal arts degree with about forty-five percent of the coursework in the School of Art, Art History and Design, providing the flexibility to study various academic disciplines outside of art. The bachelor of fine arts degree (BFA) is a professional degree, the usual preparation for professional careers or graduate study in studio art, and includes about seventy percent of the coursework from the School of Art, Art History and Design. Increased studio art requirements in the BFA allow for specialization within a chosen area or a customized studio experience.

The goal of any financial system is to allocate monetary resources to those individuals, companies, and governmental units that have the best ideas for usage. The study of finance focuses on the organization and development of capital markets and financial institutions in achieving the optimal usage of funds. As a finance student, you might want to examine how conflict of interest affects managerial performance, how risk influences investment decisions, or how investor psychology can impact the price of stocks and bonds. The finance faculty offer strong support for the exploration of such topics and the curriculum is designed to prepare students in areas of high employment demand.

The finance major offers coursework in the following areas of specialization:

• Banking and Risk Management
• Investments
• General Finance

Finance students must declare one of these specializations as a formal option within their major. Multiple options cannot be chosen. Students are encouraged to meet with their Business Advising and Student Engagement (BASE) advisors on a regular basis. The department chair is also available to answer questions regarding the selection of courses or other questions related to the finance curriculum.

What you will learn
Students will learn to apply the principles and techniques of time value of money, quantify and interpret risk/reward relationships using a variety of metrics, estimate the fundamental value of traded and non-traded assets, identify resources of risk and implement appropriate risk management techniques and analyze market conditions for strategic planning.

The College of Business at the University of Nebraska–Lincoln has established an undergraduate supply chain management major to educate students to become supply chain management professionals. Supply chain management (SCM) includes all the activities that must take place to get the right products and services into the right customer’s hands in the right quantity at the right time—from raw material extraction to consumer purchase.

The topics that SCM covers are diverse and include procurement, order fulfillment, inventory management, supplier relationship management, product development and commercialization, returns management, physical distribution and shipping, warehousing, and outsourcing. With the depth and breadth of issues that it encompasses, industries that use SCM tools and approaches include transportation, hospitals, government organizations, construction, processing, social services, electronics, facility design, manufacturing, and warehousing.

What you will learn
Supply Chain Management (SCM) provides students with the skills and expertise to analyze and manage the chain of activities from concept development to distribution of products and services. Individuals skilled in SCM deliver insight to businesses for creating efficient and effective processes. SCM focuses on the core areas of business planning, purchasing, product assembly, distribution, sales, and customer service.

Economics is a popular major for undergraduates because the content taught has broad application to decisions made by individuals, businesses, government agencies, and nonprofit organizations. An economics major also helps students understand major economic issues that are discussed and debated at the local, state, national, and international levels of society. In addition, an economics major offers sound preparation in analytical thinking and quantitative methods for students planning to enter professional and graduate programs, particularly those in law, business, finance, public policy, and international relations. Professional economists are employed at colleges and universities as teachers and academic researchers; in many branches of governments as policy analysts and data scientists; and in businesses of all types as economic experts, consultants, and applied researchers. Economists study a wide range of topics that include competition in markets, technology and innovation, public finance (taxes and spending), labor and education, environmental issues, income distribution, money and monetary policy, and international trade and finance.

The Department of Anthropology synthesizes humanistic and scientific perspectives on human biological and cultural diversity as well as the evolutionary trends seen for humankind. Students and faculty bring this integrated perspective to interactions and collaborations with others in a variety of departments and programs in each of the Colleges across the University.

Courses in anthropology acquaint students with the range of human behavior as differentially explored within each of the subdisciplines within anthropology—archaeology, biological anthropology, and cultural anthropology. Research or methodological courses outfit students with valuable analytic and research skills in qualitative, quantitative and GIS analysis as well as in content-appropriate analytic protocols, as for the analysis of archaeological and ethnographic materials.

Economic analysis is useful in many decisions made by individuals, businesses, nonprofit organizations, and governments. In addition to opportunities in teaching, economists are employed in many branches of government and on the staffs of corporations in manufacturing, insurance, banking, brokerage, and financial services. Economists often serve as consultants, either individually or in consulting firms. Today's economists deal with problems ranging from monetary and fiscal policy, monopoly and competition, environmental improvement, labor relations, regional development, urban reconstruction, economic development, and international business and finance. Economics is also a popular major for students planning to enter professional and graduate programs, particularly in law, foreign service, labor relations, business administration, or policy analysis.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The Department of Earth and Atmospheric Sciences offers both the bachelor of science and the bachelor of arts degrees in geology. The bachelor of science program is designed for those who expect to continue in graduate work and become professional geoscientists. Undergraduate training in geology is also beneficial in many other fields such as teaching at the pre-college level, urban planning, law, civil engineering, environmental studies, and museum work. Students preparing for these or similar areas are advised to take the bachelor of arts program, which is strong in fundamental geology but does not emphasize the ancillary courses required for admission to many graduate programs.