Bachelor of Science in Philosophy

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The nutrition, exercise and health science option is designed for those students interested in planning, conducting, and managing health-related fitness and wellness programs in a variety of settings. Graduates are prepared to enter a variety of health/fitness/recreation-related positions such as fitness/wellness programs provided by corporations for their employees; fitness, health assessment, and cardiac rehabilitation programs provided by hospitals or medical clinics; programs provided by YMCAs, private health clubs, and commercial fitness clubs; government or private agencies which provide health or fitness assessment or lifestyle behavior modification programs for employees or other groups of individuals; and community recreation centers and other health, fitness, or lifestyle-related endeavors. The nutrition, exercise and health science option provides an appropriate vehicle for premedical, predental, pre-chiropractic, and pre-physical therapy majors who may be able to obtain a degree in nutrition and simultaneously meet entrance requirements for a professional program.

This degree program provides students with a balanced education focusing on turfgrass and landscape plant management, biology and function, sustainability and environmental concerns, as well as courses in mathematics, science, and humanities. Students in this degree program will select either the Turfgrass Management Option or Landscape Management Option, allowing them to focus on important aspects that are distinct to their selected career path.

Turfgrass Management Option
This option is designed for students considering careers as golf course superintendents, sports turf managers, resort grounds managers, lawn care service owners and operators, institution and grounds managers, estate managers, sod producers, sales representatives, industry technical representatives, educators, and consultants. This option is also suitable for considering graduate study or careers in academia and research.

Landscape Management Option
This option is designed for students interested in careers as landscape management contractors, landscape management service providers, botanical garden and arboretum directors or managers, landscape plant producers, estate managers, sales representatives, industry technical representatives, educators, and consultants. This option also provides preparation for graduate study or careers in academia and research.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

A political science major combines the analytical and communication skills of a liberal arts degree with an in-depth understanding of governments and political processes. Your political science major prepares you for virtually any career path—from government to law, journalism to business. Courses in political science examine government and politics in the United States and around the world.

Communication studies is a social science and humanistic field of study, research, and application. Communication competencies are among those most highly desired in professional, personal, organizational, and civic arenas. The mission of the Department of Communication Studies is to examine human symbolic activity as it shapes and is shaped by relationships, institutions, and societies. This work concerns how, why, and with what effects people communicate through verbal and nonverbal messages. Through research, teaching, and service, the Department devotes particular attention to understanding the ways in which communication erodes and sustains collaboration within and among local, national, and global communities.

A degree in communication studies will focus broadly on the production and influence of messages across the contexts of public, personal, and professional life. In this course of study, students are immersed in mastering the intellectual capacities to advocate, negotiate, and relate. Students who major in communication studies can choose to fulfill the general requirements of the major or they can opt to complete courses in one of three major emphasis areas: communication, health, and well-being; diversity, culture, and global communication; or communication, public advocacy, and civic engagement.

The music major is available in two degree programs. Both include the opportunity to take applied lessons with highly acclaimed faculty artists and scholars, as well as a compulsory foundation in music theory and history, keyboard skills, and ensemble participation.

Students choosing the bachelor of arts degree can expect a substantial amount of musical study encompassing about three years. This degree consists of six successive semesters of applied lessons culminating with a junior recital in the sixth semester. Alternatively, those who wish to pursue research in music may present a research project or document in lieu of the junior recital and last semester of applied lessons. The BA degree requires that a minor area of study be included in the program of studies.

Students desiring a course of study in music that will prepare them for graduate study and eventually a professional career in performance, music theory, music history, composition, or piano pedagogy should pursue a bachelor of music degree. The BM degree is recommended for students who have the desire and capacity to reach high standards of achievement in performance study. Students with composition background may pursue the composition option, while music scholars wishing to increase their understanding of the history and/or theory of music can pursue the music history or music theory options. The performance options include eight successive semesters of applied lessons and culminate with a senior recital.

The goal of any financial system is to allocate monetary resources to those individuals, companies, and governmental units that have the best ideas for usage. The study of finance focuses on the organization and development of capital markets and financial institutions in achieving the optimal usage of funds. As a finance student, you might want to examine how conflict of interest affects managerial performance, how risk influences investment decisions, or how investor psychology can impact the price of stocks and bonds. The finance faculty offer strong support for the exploration of such topics and the curriculum is designed to prepare students in areas of high employment demand.

The finance major offers coursework in the following areas of specialization:

• Banking and Risk Management
• Investments
• General Finance

Finance students must declare one of these specializations as a formal option within their major. Multiple options cannot be chosen. Students are encouraged to meet with their Business Advising and Student Engagement (BASE) advisors on a regular basis. The department chair is also available to answer questions regarding the selection of courses or other questions related to the finance curriculum.

What you will learn
Students will learn to apply the principles and techniques of time value of money, quantify and interpret risk/reward relationships using a variety of metrics, estimate the fundamental value of traded and non-traded assets, identify resources of risk and implement appropriate risk management techniques and analyze market conditions for strategic planning.

The advertising and public relations major prepares students for careers in a wide variety of communication-related areas. Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting, and layout and design.

The advertising and public relations faculty members believe that a successful career must be built upon a solid foundation, an education that combines theory and practice. To achieve that end, the major offers courses in copywriting, layout, media planning, graphics, campaign development, research, management, coding, and strategic communications. The curriculum is designed to emphasize strategy, planning, and implementation in creative problem-solving.

Much emphasis is placed on individual relationships between faculty and students, an interaction vital to a student’s creative development. An advisor also helps each student tailor an academic plan to meet his or her interests and needs.

In advertising and public relations classes, students often work with actual clients who present real-life problems. This experience gives students a professional perspective on problem solving in many sectors including nonprofit, retail, small business, and community organizations as well as large corporations. Students are encouraged to augment their academic experience with internships.