Bachelor of Arts in Economics

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

Students in agricultural economics learn to apply economic and financial principles to the analysis of problems in agriculture, business, government, and other areas. The degree program offers students the opportunity to gain skills in planning, evaluation, and management that are useful in both private- and public-sector enterprises.

Food science and technology students find career opportunities with food processing firms, government agencies, and educational institutions. Types of positions available to food science and technology graduates include new product development, quality assurance, food plant management, food research, food marketing and sales, and education.

The curriculum includes a balance of courses in food science, biological sciences, physical sciences, mathematics, social sciences, and humanities. Food science courses include food engineering, food analysis, food chemistry, food microbiology, nutrition, quality assurance, and commodity processing courses. Students are encouraged to participate in an internship program that provides summer employment in the food industry.

The microbiology major is an interdepartmental major that offers educational opportunities in various areas of microbiology leading to a bachelor of science degree in microbiology. The training offered is suitable for a professional career in microbiology, which may lead to employment in the food industry, clinical microbiology, biotechnology, and pharmaceuticals; or federal agencies such as the Food and Drug Administration, U.S. Department of Agriculture, U.S. Public Health Service, and Environmental Protection Agency. The program is also suitable as preparation for graduate studies leading to academic careers and professional careers in medicine, dentistry, veterinary medicine, pharmacy, and health-related fields.

Ethnic studies involves the exploration and examination of factors that bear on the lives and experiences, both past and present, of ethnically diverse peoples. The Institute for Ethnic Studies is interdisciplinary and intercollegiate and focuses on the experiences of individuals and groups who are of African, African-American, Latino/a, Latin American, or Native origin of descent both in the United States and elsewhere.

The mission of the University of Nebraska–Lincoln Chemical and Biomolecular engineering program is to provide qualified students with a foundation in engineering sciences and engineering design methods to prepare them for successful professional careers and to contribute to the needs of society.

Program Educational Objectives
In pursuit of the program’s mission, the Department of Chemical and Biomolecular Engineering has established the Educational Objectives given below.

Succeeds professionally: Graduates will succeed professionally by making positive contributions to address the needs of society, generating new knowledge, and providing leadership in their respective industry or field.

Solves engineering and scientific challenges: Graduates will use critical thinking and engineering techniques and strategies to develop economical solutions to technical challenges, within practical constraints and limitations.

Communicates effectively to diverse audiences: Graduates will demonstrate respect for different perspectives and use effective communication skills with broad and diverse audiences.

Acts safely and ethically: Graduates will uphold the American Institute of Chemical Engineers (AIChE) Code of Ethics and will influence others to do the same.

Engages in life-long learning: Graduates will engage in self-initiated, life-long learning for professional growth in their chosen career paths.

The Department of Chemical and Biomolecular Engineering offers a course of study designed for students who plan careers in a wide variety of industries, ranging from the chemical and process industries to biotechnology, electronics, and the environment. Students receive training in the basic subjects of mathematics, English, and physics like other engineering students, but in addition receive extensive training in chemistry. In various courses, the emphasis is placed on the fundamental principles of fluid mechanics, heat transfer, mass transfer, separation processes, thermodynamics, kinetics, and process dynamics, as well as process economics and design of chemical processes.

The instructional laboratories provide opportunities for students to operate experimental equipment, test the theories and correlations developed in the classroom, and design their own experimental equipment for the solution of special problems.

Graduates are qualified to undertake work in research, design, development, production, maintenance, and technical sales in a wide variety of industries including chemicals, petroleum, petrochemicals, rubber, plastics, agricultural chemicals, food, biotechnology, pharmaceuticals, paper, fabrics, aircraft, automotive, electronics, energy conversion, and environmental pollution prevention and control.

The Department of Chemical and Biomolecular Engineering is located in Othmer Hall. A state-of-the-art unit operations laboratory, used to give hands-on chemical process experience, is located there. Laboratory equipment is provided for the study of fluid mechanics, heat transfer, mass transfer, staged operations, process control, thermodynamics, reaction kinetics, and polymerization. The department operates its own microcomputer facility. Additional research equipment is available for independent and graduate study in several areas.

The Department of History offers topical and period courses of general cultural and educational value to all University students to broaden their range of historical experience and sense of perspective. The particular aim of the history program is not only to provide knowledge for students who are preparing for a career in education, but also to give instruction that will aid those with interests in law, journalism, library, and museum work; in local, state, and national public service; and in business where knowledge of domestic and foreign affairs is particularly useful.

The University of Nebraska–Lincoln Department of Computer Science and Engineering (CSE) offers Nebraska’s only comprehensive program of higher education, research, and service outreach in computer science, computer engineering, and software engineering.

The CSE department offers a challenging baccalaureate degree program in computer engineering that prepares graduates for professional practice in commerce, industry, and government and for post-graduate education to enter careers in research and academia. The bachelor of science degree in computer engineering is accredited by the Engineering Accreditation Commission (EAC) of ABET.

The focus of the program is integrated hardware/software system design. Increasingly, diverse systems, products, and processes depend on computers for design, control, data acquisition, and other functions. The computer engineer possesses the range of expertise to have an integrated view of computer-based systems and to make global design decisions.

Consistent with this focus, the computer engineering baccalaureate program develops:

• The ability to view computer systems as an integrated continuum of technologies and to engage in integrated system-level design. Studies include mathematical foundations, digital logic and technologies, programming and software design, system components and design, application of theory, experimentation, design tools and techniques, and documentation and maintenance.
• The ability to work with professionals in related fields over the spectrum of system design. Studies include natural sciences, electricity/electronics, and programming and software design.
• Skills to quickly adapt to new work environments, assimilate new information, and solve new problems. Studies develop skills in the application of theory, experimentation, design tools and techniques, documentation and maintenance, and technical communications.
• The background and perspective for post-graduate education. Studies develop skills in the application of theory, experimentation, and lifelong learning/professional development.
• Abilities to work in conformance with societal needs and expectations. Studies include liberal arts and ethical/social issues.
• Insight into the world of practicing professionals for collaborations, mutual support, and representing the profession to government and society. Studies include teamwork and lifelong learning/professional development, plus students are provided multiple opportunities for involvement in organizations such as ACM, UPE, and IEEE.

The CSE department also offers a degree of bachelor of science in computer science through the College of Arts and Sciences. All students majoring in the CSE department should see their advisors during their first semester to make sure they understand the differences in the requirements of the two programs. Majors should consult with their advisors each semester for registration advising.

The nutrition, exercise and health science option is designed for those students interested in planning, conducting, and managing health-related fitness and wellness programs in a variety of settings. Graduates are prepared to enter a variety of health/fitness/recreation-related positions such as fitness/wellness programs provided by corporations for their employees; fitness, health assessment, and cardiac rehabilitation programs provided by hospitals or medical clinics; programs provided by YMCAs, private health clubs, and commercial fitness clubs; government or private agencies which provide health or fitness assessment or lifestyle behavior modification programs for employees or other groups of individuals; and community recreation centers and other health, fitness, or lifestyle-related endeavors. The nutrition, exercise and health science option provides an appropriate vehicle for premedical, predental, pre-chiropractic, and pre-physical therapy majors who may be able to obtain a degree in nutrition and simultaneously meet entrance requirements for a professional program.

The plant biology major is designed to provide a flexible entry for undergraduate students that have an interest in the plant sciences. Once enrolled in the program, students will take a core of classes that will allow them to continue in the plant biology major or would also allow them to easily transfer to other Life Sciences programs. Students will have the opportunity to interact with the faculty of the Center for Plant Science Innovation as well as other departments and schools for advising and research opportunities.

The goal of the plant biology program is to offer a field of study to students who are interested and talented in the basic sciences and mathematics and who:

• May never have considered applying this knowledge to plants.
• Have always dreamed of this field of study.
• Have always had an interest in plants but are uncertain that this field of study is right for them.

Studying plant biology will allow students to explore and understand plants at molecular, cellular, physiological, organismal, population, and community levels and by taking ecological, evolutionary, agricultural, and horticultural perspectives. This is accomplished through required courses in different scientific fields (e.g., biology, biochemistry, chemistry, agronomy, horticulture) and through different options in the major (ecology and management option and biotechnology option).