Bachelor of Business in Marketing

at Navitas Group - La Trobe University - Sydney Campus Australia

Become an expert with in-demand skills when you study La Trobe's Master of Professional Accounting.

In this accredited degree, you'll build expertise in existing and emerging accounting information systems and data analytics tools. Investigate the fields underpinning modern accounting, including business law, taxation, finance and economics. Connect with industry and professional accounting bodies during your studies and prepare for career success.

Learn how to solve accounting problems across a diverse variety of business contexts. With lectures delivered by leading academics and guest industry experts, you'll get a well-rounded perspective on contemporary accounting issues – ranging from industry-specific measurement issues to the impact of global harmonisation on financial reporting practices.

La Trobe's Master of Professional Accounting is a direct pathway to becoming a qualified professional accountant. If you have limited exposure to accounting or are forging a new path, this degree will develop your theoretical and technical knowledge and skills to build your dream career.

You'll learn:

• Accounting principles, information systems and analytics - Understand how to record business transactions, prepare financial statements and evaluate business performance. Use the accounting and data analytics tools to analyse data and assist decision making.
• Management accounting - Understand how to provide organisational decision-makers with relevant accounting information to assist with strategic planning, controlling and performance management.
• Financial accounting and reporting - Apply international and Australian accounting standards involving measurement and professional judgement in a variety of practical scenarios.
• Auditing and assurance - Explore the nature and purpose of auditing and assurance. Understand the responsibilities of auditors in the context of reporting quality information.
• Taxation - Learn the fundamentals of the taxation system and its implications for individuals and businesses.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Digital Business (Major)
Become a powerful ‘change agent’ – no matter where you work. Unlock the potential of technology and learn to improve business performance using digital platforms. Develop technical and practical business skills and explore how technology is reshaping contemporary businesses.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Finance (Major)
Finance is a key business discipline because it not only provides you with the knowledge and skills necessary to establish a successful career in the financial markets, insurance and banking sectors, it is equally fundamental to the funding and managing of all successful businesses.  So, whether you are considering a career as a financial analyst or fund manager, seeking a career in the corporate or government sectors, or intending to start your own business, the knowledge and skills of finance are an essential pre-requisite for your success.

The finance major is designed to develop the knowledge and skills sought by employers of finance graduates, through learning experiences in our financial trading room, applying the information sources and financial tools used by professionals working in the finance sector to solve financial problems. 

With businesses of all sizes grappling with the internationalisation of trade, there’s an urgent need for highly skilled business leaders who can navigate the complexities of trade across multiple borders, cultures and continents.

La Trobe's Master of International Business offers you the opportunity to advance your understanding of international commerce and trade. Build a highly specialised skill set and advance your business career to the next level.

This comprehensive postgraduate degree will accelerate your knowledge of finance, accounting, human resources, governance, marketing and management – all from an international perspective. You'll explore how multinational firms operate, including the intricacies of cross-cultural trade.

You'll also have the opportunity to specialise in your area of interest and connect with industry – both in the classroom and in the field.

You'll learn:

• How businesses operate within a global context - Understand how to run a successful business in a global environment.
• Strategies of multinational corporations - Learn how multinational corporations achieve their social, operational, and financial goals.
• Marketing - Develop your marketing skills and knowledge and learn how to apply them in a rapidly changing world.
• International finance and economics - Learn how to operate in international business environments and navigate international regulatory systems.
• Project management - Learn how to plan, deliver and assess the performance of large projects spanning multiple countries.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Marketing (Major)
In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

International Business (Major)
Our major in International Business will provide you with the skills and knowledge to develop a career in businesses and organisations that operate in an increasingly globalised economy.

The multidisciplinary components of this course include economics, finance, management and marketing, from an international perspective. You will also explore key contemporary issues in digital business, smart value chains, data analytics, cultural diversity, corporate social responsibility, and the challenges of international development and sustainability.

Learn how businesses operate differently in the local and international markets. You will have opportunities to connect with industry, both in the classroom and in the field, and to internationalise your study by completing part of your degree overseas.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Data Science (Major)
Learn how to collect and interpret data – the language of the modern world. Explore advanced concepts in computing, mathematics and statistics and learn to identify patterns, predict trends and support strategic decision-making that can change the way we deal with today’s challenges.

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

• You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.
• You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.
• No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.
• You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.
• You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

• Digital literacy - Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.
• Management and business structures - Understand how to communicate, collaborate and connect with your business peers and stakeholders.
• Economics - Discover how business and society connect. Understand economic principles and use them to create business solutions.
• Sustainability - Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

Enterprise
As digital and operational disruption continues to radically re-shape the global business landscape, business leaders need to be agile, innovative, responsible and entrepreneurial to navigate this increasingly challenging environment. The Enterprise major will provide you with the enterprise knowledge and skills required to contribute effectively to business creation, development and change, either from the perspective of your own business venture, working for an existing business or as a business consultant. The major will develop understanding of fundamental business functions including finance, marketing and ethical practice with a focus on applying innovative and entrepreneurial thinking to startup business design or existing business strategic modification in the digital and disruptive business era.

You will learn about:

• Finance. Learn the finance knowledge and skills to analyse business performance, assess financing and growth alternatives and the quantitative impact of strategic business decisions.
• Consumer behaviour. Discover how business and society connect, and understand customer trends and behaviour to develop or position a business to maximise opportunities and growth.
• Ethical practice. Understand the ethical issues that arise in making business decisions.
• Digital literacy. Learn to use a wide range of digital tools to analyse market and business activity and become a more efficient and effective business professional.
• Entrepreneurship. Learn the fundamentals of creative innovation and get a competitive edge in the modern business environment.
• Innovation. Understand the importance of innovation to the economy and apply business model and design thinking principles to develop new or disruptive business opportunities.

Business operations are being transformed in the digital era, leading to high demand for accountants who can blend technical expertise with a global perspective and data analytics skills.

Want to become an accounting expert with career options beyond the traditional roles of accounting? La Trobe's Master of Extended Professional Accounting offers you the flexibility to extend your study into a range of specialist business areas.

In this accredited degree, you'll build the skills and knowledge to create, analyse and interpret the accounting information that's essential in all businesses and public enterprises. Be ready to help evaluate business models, advise on strategy and decision-making, audit accounts and manage tax issues.

Gain a valuable blend of technical expertise and hands-on experience that'll broaden your career opportunities. What's more, you'll further hone the human skills that employers are looking for, like communication and personal development.

Prepare for career success with this degree – we've designed it with industry input to build the skills you need in the workplace. Hear guest lectures from industry experts and enjoy opportunities to connect with industry and professional accounting bodies.

You'll learn:

• Accounting principles, information systems and analytics - Understand how to record business transactions, prepare financial statements and evaluate business performance. Use the accounting and data analytics tools to analyse data and assist decision making.
• Management accounting - Understand how to provide organisational decision-makers with relevant accounting information to assist with strategic planning, controlling and performance management.
• Advanced financial accounting and reporting issues - Apply international and Australian accounting standards involving measurement and professional judgement in a variety of practical scenarios. Develop a systematic knowledge of contemporary issues in accounting.
• Auditing and assurance - Explore the nature and purpose of auditing. Understand the responsibilities of auditors in the context of reporting quality information.
• Taxation - Learn the fundamentals of the taxation system and its implications for individuals and businesses.

The world is drawing closer together. As the speed and quality of digital technologies continues to evolve, we need more passionate professionals who can create meaningful solutions and connections.

Designed to help you build our digital future, La Trobe's Bachelor of Information Technology equips you with skills across programming, networking, databases, systems analysis and design, and project management.

Along with building a strong set of core IT skills you can choose to major in one of several areas aligned to future industry growth including artificial intelligence, cloud analytics, cybersecurity, network engineering or information systems.

Broaden your knowledge and capabilities further through a wide range of electives. Combine your core IT skills with business, social sciences, humanities, web engineering, computer technology, security and information systems analysis subjects. Plus you could develop a software program of your own, which you could present at the annual Engineering and IT Showcase to potential employers.

With industry-based projects and CISCO certification embedded in the course, you'll receive professional mentoring opportunities as you build career ready skills. You'll also gain access to our expert research centres, including the Centre for Technology Infusion and our state-of-the-art Technology Innovation Lab for the Internet of Things – developed in collaboration with Microsoft and CISCO.

You'll learn:

• Web and software development - Develop and build websites and software. Administer the front end, back end and server side of websites and IT systems.
• IT systems analysis and design - Understand and analyse IT systems to deliver more efficient and effective IT solutions for your organisation.
• Design - Learn about software, system and network design so you can contribute to making better programs and infrastructure.
• Programming and networking - Learn the language of computers and how they communicate with one another to create working code and smarter systems.
• Project management, estimation, documentation and report evaluation - IT is more than just computers. Learning to manage projects and communicate effectively is a must in any organisational environment.

Software Engineering (Major)
Learn to create modern software programs with expertise in software engineering. You’ll build skills across algorithms and data structures, full stack web development, user interface design, measurement and testing principles, and cloud-based web and mobile applications.