Bachelor of Communication in Advertising

at Navitas Group - Western Sydney University - Sydney City Campus Australia

The Bachelor of Engineering Science is offered as an entry program to a Bachelor of Engineering (Honours). It is also offered as a three-year exit course for the Bachelor of Engineering (Honours).

The course structure, core subjects and electives are similar to the first three years of the Bachelor of Engineering (Honours) course. The Bachelor of Engineering Science is offered with key programs in Civil, Electrical, and Mechanical Engineering.

Electrical Engineering (Major)
The Electrical program covers electronic components, electromagnets, computers, power generation, distribution systems, communications and control.

Information and Communications Technology (ICT) has penetrated into all areas of industry sectors, such as retail, banking, health and education. ICT professionals are required to have cross disciplinary knowledge and skills, while the speed of change in ICT requires professionals to update their knowledge and skills every few years. Western Sydney University recognises this and our Postgraduate ICT course reflects the changing landscape.

The course concentrates on developing and extending your knowledge needed for ICT roles within the fast-growing ICT industry and other relevant industry sectors. This is reflected in our specialisations and units that cover core ICT discipline topics such as Networking, and Web and Mobile Computing.

Networking (Major)
The Networking major is aimed at providing students with knowledge in emerging areas of networking. It focuses on essential fundamentals as well as advanced knowledge on the principles, practices, protocols and standards in some key areas of the networking discipline. This major prepares students for careers in network security and management, multimedia and wireless communications, and other contemporary and emerging networking areas. The major is also designed to introduce students to trends and key research areas in some emerging fields in networking so as to provide students with initial skills and knowledge for future research studies or careers.

Work integrated learning
Students will undertake 120 hours fulltime or part-time equivalent industry placements as a Work Integrated Learning (WIL) component which is required for successful completion of the course. You will work in an external organisation in Australia or within a department/division within Western Sydney University carrying out tasks related to ICT. This will provide you with real-world industry experience in Australia. Students can nominate an external organisation of their choice. Students with substantial post-qualification work experience in Australia maybe eligible for advanced standing for this unit.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Marketing (Major)
Marketing focuses on the process built around understanding and satisfying the needs and wants of customers. This major will introduce you to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across multiple international platforms.

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Networking (Major)
The Networking major provides in-depth knowledge for the analysis, design, and implementation of networked systems. You will develop the technical skills needed for the management and secure operation of a broad range of systems, including LANs, WANs, wireless networks, distributed systems, and large heterogeneous networks.

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Mobile Computing (Major)
The Mobile Computing major covers theories and technologies used for the development of distributed applications for hand-held mobile devices. You will understand the advanced principles related to mobile hardware devices, data storage and transmission, and communication networks. In addition you will identify, analyse, and formulate solutions to real-world problems in the mobile domain.

The Bachelor of Social Science, Criminology, and Criminal Justice major offers you the opportunity to study crime and criminal justice in a critical way that stresses the social and cultural definitions of criminality.

If you are interested in the complexities of detection, prevention and correction, or the cultural and social factors of criminality, the Bachelor of Social Science with a major in Criminology and Criminal Justice could be the degree for you. This major will give you a comprehensive understanding of how all of these factors fit together.

If you’re looking for a solid business and management qualification to move you forward in the business world, our Master of Business Administration (MBA) has you covered. The course provides critical core knowledge, essential for a comprehensive understanding of the business environment.

You don’t need to have studied business before, or have relevant work experience – we start from the basics and build your business knowledge through the course.

The MBA has two optional specialisations, Finance or Management, or you can choose to study a non-specialised MBA.

• Finance - This specialisation introduces the fundamental concepts of finance theory – the time value of money, risk and return, capital budgeting and capital structure, and the tools of financial decision-making in the context of the Australian institutional environment. You will examine the investment, financing and dividend decisions of corporations and develop an understanding of the basic practices of financial management from the perspective of both large and small firms.
• .Management - This specialisation critically examines strategic management processes in various business, industry and economic contexts. It also explores the processes and challenges encountered by leaders in contemporary organisations, taking into account rapidly changing environments with a focus on quality management, risk management, and performance measurement and benchmarking. You will participate in experiential learning focussing on strategic leadership, visioning, situation analysis, objective setting and evaluation.

Work integrated learning
Gaining practical experience is a cornerstone of the MBA program, and is supported by our strong links with Australian businesses. You will have the opportunity to complete either a business internship or a business project unit, applying the knowledge you have gained during the course of your degree. These units provide you with the chance to solve a real-world business problem in collaboration with an organisation or business entity while completing an internship, or to undertake a research project in your chosen field.

In business, accounting knowledge is essential as all managers and executives must understand the importance and significance of accounting reports.

The Bachelor of Accounting will provide you with an in-depth knowledge of accounting, supported by the associated disciplines of law, economics, finance and statistics. The degree is unique in its scope and coverage offering a qualification in accounting and the opportunity to broaden your knowledge base with elective subjects from other disciplines.

The Bachelor of Engineering Science is offered as an entry program to a Bachelor of Engineering (Honours). It is also offered as a three-year exit course for the Bachelor of Engineering (Honours).

The course structure, core subjects and electives are similar to the first three years of the Bachelor of Engineering (Honours) course. The Bachelor of Engineering Science is offered with key programs in Civil, Electrical, and Mechanical Engineering.

Civil Engineering (Major)
The Civil Engineering program covers the fields of structural design, geotechnical engineering and water engineering, together with infrastructure design and environmental engineering.

A Bachelor of Health Science from Western Sydney University opens up opportunities for work in many areas of the healthcare services industry. You will build a comprehensive foundation of health sciences knowledge and study one or two specialisations in Health Promotion, Health Services Management, Therapeutic Recreation or Public Health.

Health Promotion (Major)
Health Promotion aims to develop and implement strategies that improve health and well-being. These are aimed at strengthening the capabilities of individuals and changing social, political, economic and environmental determinants of populations.