Master of Science in Experiential Event Marketing with Placement Year

at Leeds Beckett University - Headingley Campus United Kingdom

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of your course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

Prepare for a career that benefits children by gaining a true understanding of the issues affecting them.

As part of this course you’ll:

• Gain a whole-child perspective, from pre-birth to early adulthood
• Prepare for a career involving children, from teaching through to community development work
• Experience professional project work through innovative, child-focused placements, such as working with a children's charity, educational organisation, national company, a children's business or in a relevant community setting
• Develop a deep understanding of influences upon children and social rights issues
• Consider childhood and children's lives from different perspectives
• Examine the experiences of children in different contexts, both national and global.

Our staff come from a variety of professional backgrounds, adding depth and breadth to your course and you’ll be encouraged to work together with fellow students to explore questions and issues. A vocational experience in year two will help you focus on your intended career destination.

Taught at one of the largest providers of sport in UK higher education – this course will give you an in-depth understanding of the physiological and metabolic effects of exercise and training. You’ll develop the practical skills required to meet the specific needs of the client, be it optimal performance or improved health.

As part of your course you’ll:

• Build knowledge, expertise and applied experience from working with athletes
• Develop clinical exercise physiology skills working alongside physiologists and doctors on a research project

As part of your course, you’ll:

• Create and deliver a diverse range of events from conception through to evaluation
• Learn to manage events staff and suppliers, as well as adhere to licensing requirements
• Study complex and challenging issues within events management – including the operation of event organisations and their management, and how to plan events in a sustainable way

Events have increasingly become important markers and influencers in our lives. Whether in sport, the arts, business or politics, not a day goes by without a major event taking place somewhere in the world.

Event managers are in demand by organisations that require specialists to deliver every facet of the event in a proactive and skilful manner.

Coming with some experience of events, whether through volunteering at a school prom or working directly in an events environment, this course will build a solid foundation for your continuing study.

Our applied management course is dedicated to getting you into the events industry, and our experienced lecturers will help you find your way. All modules on the course are contextualised into the events industry - everything you learn will have a practical application when you begin your career.

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

If you are passionate about driving the hospitality industry forward in an ever-evolving world and creating memorable experiences for your consumers, this course is designed for you.

As a student, you will have the opportunity to gain the skills and knowledge that will enable you to develop a career within the hospitality industry at a senior level. You will be encouraged to cultivate learning and knowledge so you can make strategic decisions, think critically and be an inspiring leader within hospitality.

Through real-world case studies, exposure to innovative and informative research and working with industry on live consultancy project, you will have the opportunity to really improve your employability skills.  Additionally, our MSc International Hospitality Business will also enable you to gain a deeper understanding of the international and local challenges facing the hospitality industry today and in the future.

Our MSc International Hospitality Management course will enhance your ability to investigate complex situations, think strategically and propose solutions that will enable hospitality businesses to thrive. You will gain first-hand experience and insight through guest lectures, field trips and connections with hospitality businesses, and there are placement opportunities for those that wish to choose them.

Our specialist teaching team includes research-active academics and industry professionals, such as Dr Miju Choi who specialises in strategic management and technology and Dr Alexandra Kenyon, who advocates co-creative experiences as a priority for hospitality businesses to become lodged in the memory of consumers.

Designed to address the government's ambition of filling the current digital skills gap, this course will provide you with the specialist IT skills set required to succeed in industry. You will learn to deal with complex IT issues systematically and creatively, enhancing your ability to evaluate and apply advanced theories and techniques to a range of situations.

We recognise that you will have your own personal career aspirations, and this course will provide you with the flexibility to tailor your learning. You can study MSc Information & Technology by individual programme of study (IPOS), or by choosing one of four pathways.

As governments look to promote the benefits of lifelong physical activity and sports bodies and clubs strive to ensure talented athletes fulfil their potential, the demand for highly qualified coaches has never been greater.

Informed by expert coaches, this course will increase your skills and expertise and enhance your career as a professional sports coach.

As part of your course you’ll:

• Plan, deliver and evaluate long-term coaching programmes that consider and prioritise the developmental needs of participants
• Draw on insights from contemporary practice and research to add depth to your existing knowledge and skills
• Direct your learning towards your own practice and career goals through option modules

With an established Research Centre for Sport Coaching, you'll be taught by top class coach experts who produce world renowned research on the topical issues of sports coaching.

As well as working with course staff with excellent research and industry experience, you’ll have the opportunity to meet internationally renowned guest speakers, giving you a wider view on the industry.

We’re committed to giving you hands-on design experience.

As part of your course, you’ll:

• Learn through doing
• Gain a thorough grounding in electronics and how to apply, design and maintain them within a system from concept to the final electronic device
• Learn traditional theories and develop electronic products and systems
• Get involved in live projects that provide you with an opportunity to practise your skills straight away
• Develop expertise across a variety of topics such as configuring electronic devices through software, designing electronic products or programming embedded systems
• Understand how to find sustainable solutions to problems

You’ll develop skills that will allow you to make a difference to companies across a range of sectors. From the defence industry to controlling food manufacturing plants, this course will leave you well placed to pursue a career in whatever area interests you the most.