Master of Science in Sport Business Management

at Leeds Beckett University - Headingley Campus United Kingdom

Our philosophy is to inspire future hospitality leaders to transform practice, think critically and have the confidence to implement your ideas. We will help you to be innovative and forward thinking, to manage complex businesses effectively and to develop these businesses by thinking strategically.

As part of your course, you’ll:

• Develop your project management skills devising, developing and successfully implementing an array of hospitality events guided by industry
• Put theory into practice and see hospitality in action, with visits to local industry
• Work on live projects, such as devising social media communication plans for restaurateurs, designing and developing an exceptional guest welcome or creating a strategy for hoteliers and bars based on data and market insights on the latest trends in the sector

There is an opportunity to negotiate your own assessments, tailor the course to your own interests and goals, and undertake on-going training throughout your course in specific industry interests and qualifications.

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

You could work in high-performance sport, sports development or other environments where superior levels of athleticism are required.

As part of your course, you’ll:

• Learn how to optimise human performance so that athletes of all abilities and sports can perform optimally while minimising their risk of injury
• Study the biomechanics and physiology of the human body
• Focus on the development of strength and power and cardiovascular adaptations to aid training and performance
• Learn to understand the perspectives of other practitioners, including nutritionists, physiotherapists and psychologists
• Have the opportunity to design and implement a programme for athletes or specific populations
• Apply your theoretical knowledge to real-life situations
• Establish positive working relationships with a wide range of people, including players, athletes, officials, coaches and parents

Develop in-depth skills in computer science and prepare to work with cutting-edge technologies in industry by blending theory with practice on this advanced qualification that will make you stand out to employers.

As part of this course, you’ll:

• Study some of the principles and technologies that are dominant within the ‘fourth industrial revolution’
• Identify, explore and develop radical applications of technology, such as smart automation and development of cloud-based services
• Address some of the areas within STEM, contextualising knowledge to real-time scenarios and application to problems in industry
• Build on your existing knowledge of software engineering, networking systems, communications, systems development, cloud computing, robotics and artificial intelligence
• Develop project management skills as well as professional and technical attributes

While Computer Science traditionally contains a lot of theory, our approach is very applied, and you’ll be encouraged to think about problem solving in an industrial context.

Drawing on expertise from within the School of Built Environment, Engineering & Computing, you’ll be directed and motivated to work on advanced concepts in computer science, including for your dissertation.

Fire your passion for sport and help to transform lives and shape active communities.

As part of this course, you’ll:

• Learn how to provide opportunities for participation in sport for all sections of society and encourage people to lead healthier lives
• Examine how issues such as racism, poverty and gender inequality impact on sport participation – and how as a future practitioner you can challenge these issues
• Build your teamwork and management skills so you can lead on sporting projects to improve participation rates and attract investment
• Gain the skills and knowledge to develop inclusive sporting pursuits that benefit disadvantaged and under-represented social groups and communities
• Understand how sporting opportunities are provided in the UK and internationally and learn about the key organisations responsible for this work
• Examine how sport can be used as a tool to support communities, and promote peace and international development

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of your course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

As part of your course, you’ll:

• Gain the knowledge and skills to think critically, be reflective and have the potential to transform and drive forward hospitality businesses through successful marketing practices
• Put hospitality, business and marketing theory into practice with visits to local industry and the chance to work on live projects, such as creating branded social experiences, communication plans for hospitality businesses and by developing exceptional guest experiences

You’ll have the opportunity to make insightful decisions based on market trends within and beyond the hospitality sector.  All of which means your project management skills will develop by creating exciting solutions that benefit consumers and the hospitality industry in an ever-changing marketing environment.

You’ll also have the option to tailor assessments to specific areas of interest including food trends, sustainability and technology.

A series of field trips will allow you to witness the hospitality industry first-hand, while guest lectures and research seminars will enable you to network with and learn from professionals.

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.

Data is recognised as a key asset in any organisation and a means by which to gain information, insight and understanding.

As part of this course, you’ll:

• Study data analysis techniques
• Learn how to apply your knowledge to investigate social issues, such as crime connections and business insight
• Cover key themes from data management and data analytics such as machine learning, to statistics and programming
• Gain an in-depth understanding of core data analysis techniques informed by a deeper knowledge of data principles and practical considerations
• Use open source data and tools such as python and SQL, tableau and KNIME
• Learn how to identify data to inform your investigation, ensure quality results, select appropriate analysis techniques for the task and choose methods to convey the message
• Understand the importance of ethics and data governance in your approach to data science

Your ability to understand how to work with data to gain insights and create narratives will make you an asset to any organisation or individual seeking to make evidence-based decisions. You’ll be able to apply your expertise to a wide range of areas including marketing channels, and scientific innovations such as smart houses.

Developed in response to the government's drive for a more physically active and healthier nation, this course will equip you with the knowledge, experience and skills to thrive in the field of physical activity, exercise and health.

As part of your course, you’ll:

• Examine the key disciplines of the exercise sciences and physical activity policies, from the causes of disease, to behaviour change strategies
• Look at the design of interventions which promote and enhance the nation's health through prevention and treatment
• Learn to design and deliver your own physical activity, exercise and health programmes that can have a lasting and positive impact on people's lives

You’ll have the opportunity to undertake the internationally recognised Register of Exercise Professional qualifications, ensuring that you’re competitive within the job market.