Bachelor of Business in Marketing

at Navitas Group - Western Sydney University - Sydney City Campus Australia

Western Sydney University is Australia’s premier health sciences education institution. The University:

• is internationally renowned for its teaching and research activities
• is at the forefront of innovative professional programs

The Master of Health Science is designed for professionals working in a variety of health science settings, including both government and non-government organisations. Staff working in health and aged care organisations, especially those in supervisory and management positions, will find this exposes them to contemporary issues in aged care. The course will allow you to up-skill management knowledge to position yourself at the forefront of innovation in the delivery and organisation of quality aged care.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Accounting (Major)
The Accounting major equips you with the expert skills to develop in-depth knowledge of accounting, supported by knowledge of law, economics, and finance. If you are seeking professional accreditation, you will also undertake additional professional subjects in finance, taxation and management accounting as part of your elective pool.

A Bachelor of Health Science from Western Sydney University opens up opportunities for work in many areas of the healthcare services industry. You will build a comprehensive foundation of health sciences knowledge and study one or two specialisations in Health Promotion, Health Services Management, Therapeutic Recreation or Public Health.

Health Services Management (Major)
Health Services Management plays a vital role in society ensuring investment in health is well spent, and health services are effective, efficient and sustainable. It puts management studies in the distinctive context of the health sector to integrate clinical understanding, business management skills and knowledge of the health care system and policy development. As a Health Services Management graduate, you can work in quality improvement, project and resource management, and digital health. 

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.

Journalism (Major)
The Journalism major provides you with an understanding of how communication works with real-world experience in broadcast, print and online journalism. You will develop journalistic skills for newspapers, magazines, internet, radio, television, corporate and community media contexts, and come to understand news team culture and management.

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Applied Finance (Major)
The Applied Finance major will enable you to develop in-depth knowledge of finance with a focus on investment and securities, economics, and banking and finance. The core subjects will provide a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.

A Bachelor of Health Science from Western Sydney University opens up opportunities for work in many areas of the healthcare services industry. You will build a comprehensive foundation of health sciences knowledge and study one or two specialisations in Health Promotion, Health Services Management, Therapeutic Recreation or Public Health.

Public Health (Major)
The Public Health specialisation prepares you for roles that evaluate and improve population health, including the prevention and monitoring of disease, the design and implementation of health awareness campaigns, and finding health solutions for disadvantaged communities. Public Health professionals are required to assess and respond to emerging public health issues.

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Networking (Major)
The Networking major provides in-depth knowledge for the analysis, design, and implementation of networked systems. You will develop the technical skills needed for the management and secure operation of a broad range of systems, including LANs, WANs, wireless networks, distributed systems, and large heterogeneous networks.

Information Systems are becoming integral to modern culture and are a primary engine behind much of the world’s economic and social change. Today, to implement technology, practising professionals need to understand the context in which computer technology can best be selected, applied and implemented.

Mobile Computing (Major)
The Mobile Computing major covers theories and technologies used for the development of distributed applications for hand-held mobile devices. You will understand the advanced principles related to mobile hardware devices, data storage and transmission, and communication networks. In addition you will identify, analyse, and formulate solutions to real-world problems in the mobile domain.

Information and Communications Technology (ICT) has penetrated into all areas of industry sectors, such as retail, banking, health and education. ICT professionals are required to have cross disciplinary knowledge and skills, while the speed of change in ICT requires professionals to update their knowledge and skills every few years. Western Sydney University recognises this and our Postgraduate ICT course reflects the changing landscape.

The course concentrates on developing and extending your knowledge needed for ICT roles within the fast-growing ICT industry and other relevant industry sectors. This is reflected in our specialisations and units that cover core ICT discipline topics such as Networking, and Web and Mobile Computing.

Web and Mobile Computing (Major)
The widespread deployment of web and mobile devices has made them a target of choice for companies to carry out their everyday business. The contemporary developers are expected to understand the strengths and limitations of web and mobile technologies and fit these to create successful user-friendly web and/or mobile applications. This specialisation is aimed at developing knowledge and skills in theoretical concepts and practical technologies needed to design and develop complex software applications across a range of web and mobile platforms. Students with these knowledge and skills will have greater prospects of finding employment with reputable companies or building their career as self-employed developers.

Work integrated learning
Students will undertake 120 hours fulltime or part-time equivalent industry placements as a Work Integrated Learning (WIL) component which is required for successful completion of the course. You will work in an external organisation in Australia or within a department/division within Western Sydney University carrying out tasks related to ICT. This will provide you with real-world industry experience in Australia. Students can nominate an external organisation of their choice. Students with substantial post-qualification work experience in Australia maybe eligible for advanced standing for this unit.

The Bachelor of Social Science, Criminology, and Criminal Justice major offers you the opportunity to study crime and criminal justice in a critical way that stresses the social and cultural definitions of criminality.

If you are interested in the complexities of detection, prevention and correction, or the cultural and social factors of criminality, the Bachelor of Social Science with a major in Criminology and Criminal Justice could be the degree for you. This major will give you a comprehensive understanding of how all of these factors fit together.