Bachelor of Arts (Hons) in International Tourism Management with Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

You’ll be able to tailor your study to suit your career ambitions, depending on your previous experience and learning.

You’ll meet with your course leader and personal tutor during induction week to choose your specific area of study. You’ll be able to focus on one of the following areas:

• Sports coaching
• Physical Education
• Physical Education with outdoor education
• Physical activity & health
• Sport development
• Sport business
• Sports marketing
• Sports Science

You’ll have the opportunity to refine your expertise and top-up your qualification to a degree through this course, with just one year of additional study. Preparing you for career success is central to this course and we’ll give you the skills to enhance your employability.

Develop the skills to perform digital forensic analysis on devices and implement cyber security mechanisms into any business.

As part of this course you’ll:  

• Combine expertise in two fields of national importance
• Analyse digital devices, such as hard drives, in computer forensics modules to identify and investigate their contents
• Understand how to use your knowledge of computer systems and networks to protect businesses and users from malicious attacks in computer security modules
• Learn practical investigative and 'hacking' techniques
• Use practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks

You’ll build expertise in the use of digital forensic techniques and analysis through tools used in industry such as Encase and XRY, and open source variants such as Autopsy and FTK Imager. If you join the university’s Ethical Hacking Society, you’ll explore the very latest developments in digital security and attend talks from industry experts to enhance your learning.

This distinctive postgraduate programme is the only responsible tourism management MSc in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.

Designed to develop your professional experience in tourism, heritage, and sustainable development, this course will also help meet the resulting demand for managers who can implement responsible tourism strategies within marketing, operations and product development.

As part of your course, you’ll:

• Explore domestic and international tourism - and understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia
• Plan, implement and evaluate responsible tourism policies and practices
• Understand and manage the complex interactions between tourism stakeholders
• Identify, create and implement appropriate responses to better manage common resource use issues

The course is informed by relevant theories and practice-based tools and frameworks, such as the Global Sustainable Tourism Council criteria for hotels, tour operators and for destinations; the Sustainable Development Goals and the UNWTO Global Code of Ethics for Tourism.

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of your course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

Designed to meet the competency requirements and professional standards set by the Sport & Exercise Nutrition Register (SENr), this course will prepare you to become a professional sport and exercise nutritionist.

You’ll help athletes prepare for their chosen sport by providing them with the specialist nutritional programmes that will aid their performance.

As part of your course, you’ll:

• Study the science of food, developing your understanding of how nutritional composition and diet can influence sport and exercise performance
• Work across the spectrum – from elite athletes to recreational performers – and learn how to conduct interviews, assess the dietary intake of individuals and design personalised nutritional interventions

Refining your understanding of the key disciplines of nutrition, physiology and psychology, your course will enable you to put your learning into practice through a placement in a setting of your choosing. This could include working within a professional sports environment.

As governments look to promote the benefits of lifelong physical activity and sports bodies and clubs strive to ensure talented athletes fulfil their potential, the demand for highly qualified coaches has never been greater.

Informed by expert coaches, this course will increase your skills and expertise and enhance your career as a professional sports coach.

As part of your course you’ll:

• Plan, deliver and evaluate long-term coaching programmes that consider and prioritise the developmental needs of participants
• Draw on insights from contemporary practice and research to add depth to your existing knowledge and skills
• Direct your learning towards your own practice and career goals through option modules

With an established Research Centre for Sport Coaching, you'll be taught by top class coach experts who produce world renowned research on the topical issues of sports coaching.

As well as working with course staff with excellent research and industry experience, you’ll have the opportunity to meet internationally renowned guest speakers, giving you a wider view on the industry.

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.

Be part of the robotics revolution - make robots come 'alive' and develop their ability to think and make decisions that assist human activity.

This integrated master’s is studied over four years and combines undergraduate and postgraduate study in one course.

As part of your course, you’ll:

• Work hands-on with robotics
• Learn how to program hardware and software for real-life case studies, such as a discovery robot that will navigate and interact with its environment through a range of sensors, including infra-red, sonar, cameras and GPS
• Gain problem-solving skills that are crucial to engineering

As well as a year in industry, you’ll have the opportunity to make site visits and attend industry conferences. This will help build your network of contacts and give you an insight into the latest advancements in robotics engineering.

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree