Bachelor of Science (Hons) in Physical Activity, Exercise and Health

at Leeds Beckett University - Headingley Campus United Kingdom

Drawing on academic and industry expertise from around the world, this course is designed to meet the requirements of professionals and organisations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will be able to strategically plan and manage sporting events to the satisfaction of regional, national and international stakeholders.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Explore the world of education and discover which aspects fire your passion.

As part of this course you’ll:

• Use directed experiential learning to see first-hand how theory links into practice
• Gain a wide understanding of educational systems and practices in the UK whether in schools and special needs schools, or settings such as museums and prisons
• Question key educational issues including the social influences surrounding how children learn and potential barriers to learning
• Gain an overview of current issues in education systems around the world and how they relate to the UK
• Study topics independently and develop high-level research skills to prepare for your major independent study

You’ll learn from a dedicated and supportive teaching team who will help you tailor the course to your professional ambitions. In your final year you’ll explore an education subject of your choosing in your major independent study. Completing a placement each year will reinforce the theory you learn in class and give you invaluable practical experience.

During year two, you’ll have the opportunity to take advantage of volunteering opportunities and study abroad for one or two semesters. In year three you’ll select modules based on your career aspirations.

You’ll have access to a range of guest speakers, each giving their own perspectives on current educational issues. Previous speakers have covered topics such as social work, employability and enterprise activity and we have welcomed speakers from the Alliance for Inclusive Education.

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.

Tourism is constantly expanding to cater for the needs of the traveller and their desire to go further, more frequently and sustainably. This dynamic international tourism management course will keep you up to date with emerging trends and global issues, providing you with the experience and skills required to enter the industry at a professional level.

As part of your course, you’ll:

• Gain an appreciation of other cultures and be aware and sensitive to the positive and negative impacts of tourism on communities and local economic development
• Look at the modern challenges faced by tourism organisations, focusing on recent trends and developments so you’re equipped with the skills to solve complex problems and implement plans and solutions to resolve them
• Acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding service sector
• Develop an entrepreneurial approach by working alongside key industry partners to build innovative solutions to real-life business challenges
• Gain an insight into moral, ethical, environmental and legal issues allowing you to make a valuable contribution to the tourism and travel sector
• Have the opportunity to specialise in key areas such as marketing and human resources and learn from world-leading experts in responsible tourism

Our philosophy is to inspire future hospitality leaders to transform practice, think critically and have the confidence to implement your ideas. We will help you to be innovative and forward thinking, to manage complex businesses effectively and to develop these businesses by thinking strategically.

As part of your course, you’ll:

• Develop your project management skills devising, developing and successfully implementing an array of hospitality events guided by industry
• Put theory into practice and see hospitality in action, with visits to local industry
• Work on live projects, such as devising social media communication plans for restaurateurs, designing and developing an exceptional guest welcome or creating a strategy for hoteliers and bars based on data and market insights on the latest trends in the sector

There is an opportunity to negotiate your own assessments, tailor the course to your own interests and goals, and undertake on-going training throughout your course in specific industry interests and qualifications.

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Drawing on academic and industry expertise from around the world, this course is designed to meet the requirements of professionals and organisations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will be able to strategically plan and manage sporting events to the satisfaction of regional, national and international stakeholders.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Data is recognised as a key asset in any organisation and a means by which to gain information, insight and understanding.

As part of this course, you’ll:

• Study data analysis techniques
• Learn how to apply your knowledge to investigate social issues, such as crime connections and business insight
• Cover key themes from data management and data analytics such as machine learning, to statistics and programming
• Gain an in-depth understanding of core data analysis techniques informed by a deeper knowledge of data principles and practical considerations
• Use open source data and tools such as python and SQL, tableau and KNIME
• Learn how to identify data to inform your investigation, ensure quality results, select appropriate analysis techniques for the task and choose methods to convey the message
• Understand the importance of ethics and data governance in your approach to data science

Your ability to understand how to work with data to gain insights and create narratives will make you an asset to any organisation or individual seeking to make evidence-based decisions. You’ll be able to apply your expertise to a wide range of areas including marketing channels, and scientific innovations such as smart houses.

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

Build on your existing knowledge of cyber security and digital forensic to prepare for a career across these intricate disciplines.

As part of this course, you’ll:

• Gain a critical appreciation and understanding of the more complex elements of cyber security and digital forensics, combining both academic principles and industrial needs
• Develop skills that reflect industry requirements through employer engagement
• Take part in scheduled sessions including lectures, lab exercises and discussion groups
• Participate in activities such as simulations, role-play, case studies, projects, practical work, work-based learning, workshops, peer tutoring, peer group interaction, self-managed teams and learner managed learning
• Conduct critical research and professional analysis, develop solutions, evaluate your work and create a report to present to your supervisors through a dissertation project