Master of Science in Marketing

at Clark University USA

Marketing is no longer just the ads you see on television but is now driven by consumer data. Employers across all industries are clamoring for professionals with the theoretical and practical knowledge to turn marketing data into tangible business value by formulating insights and developing strategies. At Clark University, our M.S. in Marketing Analytics is a STEM OPT-eligible program that will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the quantitative and statistical tools to collect, evaluate, and interpret marketing data. You’ll also learn the communication skills necessary to share actionable knowledge with colleagues across disciplines and at every level of an organization.

Our curriculum includes a required introduction to literary studies, as well as elective special-topics seminars in a range of geographical contexts and time periods. Working closely with your adviser, you will identify an area of focus for your thesis research and complete a project that builds on your unique scholarly interests.

Most students earn their degree in three or four semesters. Students must be in residence for at least one year (two years are required for recipients of a teaching assistantship award).

In addition, students must:

• Attend the Departmental Colloquia, a noncredit course in which faculty and students present work in progress, share thesis updates, and hear guest speakers. Successfully complete an oral defense of their thesis before two or more faculty readers.

Our students engage capacities and skills that have import within and beyond the study of literature. Such skills entail:

• Analyzing both written texts and broader cultural narratives that shape the political and social world. Crafting insightful and illuminating arguments. Conducting independent and in-depth research with a range of archival sources.

Climate change. Health equity. Gender identity. Economic inequality. Forced migration. In this landmark graduate program, you will investigate the pivotal forces that are shaping the contemporary human experience. Distinguished by a transdisciplinary approach, the M.A. in International Development brings together leading researchers, practitioners, and educators from a broad range of fields to develop collaborative responses to the most pressing issues facing humankind.

A distinguished master’s program in Clark University’s renowned International Development, Community, and Environment (IDCE) Department, the graduate degree in international development focuses on critical analysis and hands-on practice, giving you the tools and confidence to put your skills to work in the field. You will assess the real-world impact of grassroots initiatives, social movements, government policies, technological innovation, and education. And you will reach a deeper understanding of the major forces shaping societies.

Clark’s master’s degree in GIS combines rigorous academics with widely varied, highly applied learning opportunities. Our two-year program offers ample opportunities to take what you learn in the classroom and put it to work in the wider world through creative engagements with communities, nonprofits, government, and the private sector. By working hands-on with partners, you gain valuable experience applying theories and implementing your creative solutions to complex problems.

In addition, we offer four concentrations within the GIS degree that enable you to focus your studies: GIS for Development and Environment, Conservation Applications, Global and Community Health Applications, and Remote Sensing. Each requires the completion of a set of concentration-specific courses, and each provides a valuable set of skills — and credentials — that will serve you well throughout your career.

Environmental Remote Sensing - Concentration
Remote Sensing is the scientific discipline concerned with the acquisition of environmental data at a distance (typically from imaging sensors on satellites and aircraft) and their subsequent analysis to yield information, typically in map form. MSGIS concentration in Environmental Remote Sensing focuses on the analysis of image data for environmental applications, particularly related to earth system science, natural resource inventory and ecological/conservation applications. Faculty, students and staff are involved not only in the application of remote sensing to crucial environmental concerns, but also, in some cases, in the development of new image processing procedures and software implementations.

MSGIS concentration in Environmental Remote Sensing places a strong emphasis on acquiring the quantitative analysis and problem-solving skills necessary to function as a professional analyst. The products of remote sensing image analysis are almost universally in map form. Thus the program also puts emphasis on acquiring the GIS skills necessary for the development of end products, and most of the courses have an applied project component as an integral element.

Clark University continues to have strong partnerships with many organizations that have remote sensing image analysis needs, including the Department of Agriculture Animal and Plant Health Inspection Service (APHIS), the GIMMS laboratory at NASA, the Wildlife Conservation Society, Conservation International, Digital Globe and the Gordon and Betty Moore Foundation.

No matter your area of non-business specialization, you can kickstart your career with general management expertise and increase your value within your current organization. Our M.S. in Management program is specifically designed to make students with non-management backgrounds feel at home in the world of business.

The Clark University offers a close-knit management program within a small world-renowned liberal arts university. Here, we provide a comfortable environment in which to gain the broad business acumen that will boost your earning power. Data from a national survey of corporate recruiters indicates that nearly 60% of all employers are looking to hire professionals with master’s degrees in management. At Clark University, you can enhance your career prospects and professional value on a schedule that fits your life.

Poverty and structural racism undermine the quality of life in urban areas in the United States, and the societal costs can last for generations. The complexity of these problems demands an approach that goes beyond social work or urban planning or design. We developed the M.A. in Community Development and Planning because we believe social and economic justice are possible through the practice of engaged and future-focused community development.

In Clark’s Community Development and Planning program, students learn about the relations between power and capital that produce inequity, and how to use this knowledge to build partnerships and capacity in people, places, organizations, and institutions in order to promote structural change. Our curriculum is strategic and future-oriented, informed by an understanding of historic political-economic trends and current affairs. The curriculum has depth in areas such as youth justice, economic development, food security, and managing neighborhood transformation through community engagement, planning, and non-profit leadership.

Our faculty are engaged scholars and practitioners who work with, and for, state and city governments as well as community development corporations and other non-profits on a range of initiatives aimed at addressing urban challenges. They bring their skills and experience into the classroom, working closely with students to chart career paths. As mentors, the faculty introduce students to internships and a broad professional network.

Covering everything from traditional advertising and PR to digital design and SEO, marketing is a broad field that is constantly evolving in the digital age.  Marketers must understand both the business and marketing/creative side of the workplace.  At Clark University, our M.S. in Marketing program is perfect for the aspiring marketing leader. Learn to understand your audience, analyze trends, and position your business to be competitive and successful.

The program gives students the skills to be both creative and practical by applying innovative marketing strategies in practical ways; providing students the language to understand and speak to both sides while allowing their creative ideas to expand and soar.  A fit with nearly any undergraduate degree, the MSMK will provide you with a foundation in business and an in-depth understanding of marketing strategies and research.

The required coursework includes two foundation courses that provide students with fundamental knowledge of accounting and business analytics, four accounting and three data analytics core courses to enhance students’ understanding of contemporary accounting issues as well as develop strong analytics skills, and three accounting analytics core courses to utilize the accounting knowledge and analytical skills to identify accounting problems, analyze the big data, and provide innovative and practical solutions.

You’ll use critical thinking skills to gather, evaluate, and interpret information, and enhance your leadership and management skills as you learn how to collaborate with diverse stakeholders within organizations.

There’s a digital revolution taking place at this very moment. Harnessing the power of data, innovation, and collaboration, businesses are thinking bigger and progressing further. In a world where data is king, professionals skilled in data management and the practical application of technologies like machine learning are in high demand. Effectively analyzing big data helps businesses become better, smarter, and faster – which is why experts in data analysis are urgently required. Looking ahead, the need for data analytics experts will only surge higher and demand for analysts far exceeds the number of qualified professionals out there.

With courses focused on advanced analytics and data operations, you’ll learn how to translate data into a usable asset. Our Master’s of Science in Data Analytics will prepare you for a career in a technology-driven business environment — you’ll delve deep into Python programming, advanced statistical analysis, and data mining and warehousing. Clark will prepare you to lead your organization to better business decisions and outcomes with confidence and skill by giving you the tools to find the story behind vast amounts of data.

Written and verbal communication. Print, digital, and social media strategies. Marketing and public relations campaigns. Crisis communications. Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our M.S. in Communication prepares you to navigate the intricacies of marketing strategy and become a visionary leader in an integrated and highly cluttered media world.

The fact is, contemporary marketing campaigns have grown extraordinarily complex. They must integrate facets that speak to a vast range of demographics and personal consumer preferences. As a communication professional, you must be adept in every form of outreach—websites, social media platforms, email, news feeds, blogs, and more. And you must find a way to make your communications stand out among the deluge of messages bombarding consumers in a hypercompetitive marketplace.

With a graduate degree in communication, you will increase your ability to manage corporate communications, learn to create viral social media, perfect the art of public speaking, develop powerful communication platforms, lead influential public relations campaigns, and devise winning marketing strategies. You also will learn to conduct market research, analyze results, and leverage that knowledge to craft powerful multimedia communications.