Bachelor of Business Administration - Marketing

at Tiffin University USA

An organization’s website is an open door. Learn how to keep that door ajar and always welcoming to customers. TU’s software development concentration will keep you ahead of the trends, as you master programming, internet and website advancement as well as project management. Computer science jobs are among the top growing fields; open that door to your future now.

Business leadership is sharpening an employee’s vision, raising their performance to a higher standard and building them up to feel that they can do anything. To lift your business to the next level, prepare yourself with leadership and management skills with TU’s MBA leadership program. Take classes in negotiations and conflict resolution, organizational and group performance and leading organization change so that you can lead by example.

Protecting our nation is paramount to our citizens and critical infrastructure. The design of this major is to provide you the opportunity to understand homeland security issues and challenges in the context of an ever-evolving environment. While terrorism is a key emphasis, the program also provides the opportunity to plan for and assess real-world situations from a multi-layered approach of local, state and federal response viewpoint.

Go to the Olympics. Tour the facilities and attend galas at the Olympic Reunion Center. Organize humanitarian projects for underprivileged youths in the Olympic host city. Serve as official volunteers. Conduct and present research at international sport business conferences. All, before you even graduate. Tiffin University is one of only a handful of universities that offer an emphasis on sport marketing, making the niche degree attractive to students who want to get the gold.

As a marketing major at Tiffin University, you will be in a challenging and exciting field of study that offers excellent future career opportunities. You will learn how to analyze a potential market, segment customers, write marketing plans, develop budgets and analyze data. The marketing program at TU is intentionally designed to be hands-on. Students work on experiential projects, have mandatory internships and collaborate with community businesses each semester. If you are an individual seeking high-level professional growth and success in the business field, join TU Marketing.

TU’s esports management concentration deliberately focuses on providing students with a broad base of experience, real-world skills, and knowledge to manage teams, tournaments and gaming conventions. Students will explore the culture, history, and emergence of competitive video game play. Classes will focus on central concepts in competitive video game play and identify the major developments in the business and media surrounding esports. Students will learn the complexities involved in understanding the dynamics of the esports industry and all of its stakeholders, from gamers to billion-dollar media companies. Students will also learn to navigate the structure of esports leagues, teams, players, gaming publishers, tournament operators, media and affiliate organizations. Relevant projects, market analysis and critical thinking will be utilized to understand management approaches that have succeeded and failed with recent esports ventures.

The Human Services Concentration offers an applied psychological and interdisciplinary understanding of personal and social problems often encountered in contemporary society, and it is designed primarily for students who intend to pursue careers in psychological and social service related fields. Through its combination of coursework, internship, and self-directed study, this program prepares students for immediate employment in a wide variety of helping professions, and serves as a foundation for admission to applied graduate study in the mental health and community service related fields.

Sometimes you learn. Sometimes you win. Sports go beyond the field of play. Learn the business of sports and recreation with classes that focus on sports analytics, legal issues, branding and pricing and contracting. Be a winner, like our students who have built and maintained websites, attended sport business conferences, served on committees for leadership development programs and designed campaigns for re-branding a franchise.

More than ever, today’s global economy requires a deeper understanding of products, customers, competitors and strategies. The world of business is quickly converging to a personalized market for goods and services that requires a thorough understanding of what customers want, when they want it and where they want it.

The MBA Healthcare Administration concentration is a program designed for working professionals employed in the areas of education, child care, social services, health care and business. The curriculum will focus on management systems, decision-making tools, new technologies, financial management, referral systems as well as current issues in health law and ethics.