Bachelor of Science (Hons) in Hospitality Business Management with Marketing-Placement Year

at Leeds Beckett University - Headingley Campus United Kingdom

Tourism is constantly expanding to cater for the needs of the traveller and their desire to go further, more frequently and sustainably. This dynamic international tourism management course will keep you up to date with emerging trends and global issues, providing you with the experience and skills required to enter the industry at a professional level.

As part of your course, you’ll:

• Gain an appreciation of other cultures and be aware and sensitive to the positive and negative impacts of tourism on communities and local economic development
• Look at the modern challenges faced by tourism organisations, focusing on recent trends and developments so you’re equipped with the skills to solve complex problems and implement plans and solutions to resolve them
• Acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding service sector
• Develop an entrepreneurial approach by working alongside key industry partners to build innovative solutions to real-life business challenges
• Gain an insight into moral, ethical, environmental and legal issues allowing you to make a valuable contribution to the tourism and travel sector
• Have the opportunity to specialise in key areas such as marketing and human resources and learn from world-leading experts in responsible tourism

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

Data and information are recognised as central to the economic, business and cultural life of our society today. This course will equip you with the advanced information and analytic skills to thrive in the digital knowledge economy.

You could already be working and looking to enhance your expertise in data science. Alternatively, you may have recently graduated and want to move into roles specifically aligned with data science and analytics. We’ll help you develop a comprehensive understanding of the role of data within business.

As part of your course, you’ll:

• Study data governance, considering how data can be sourced, consolidated and stored securely, responsibly and efficiently
• Explore techniques used to analyse data
• Discover how data can contribute to a company's business strategy
• Focus on the application of data science in a specific field such as health, education or fraud prevention

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Many events now have an international focus and are organised across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of the sector, this course will develop the practical and strategic knowledge required to run international events effectively.

Guest speakers from industry will share their expertise and insights through a series of lectures. These events, combined with case studies and field trips, will keep the course contemporary and industry focused.

Studying alongside UK and overseas students on the course will inspire your learning. You will be encouraged to share your experiences and trade cultural insights with your peers, helping you to refine your understanding of events management across the world so you can excel in your career.

This course is suitable if you want to enter at managerial level or want to add an international dimension to your professional expertise.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Become an expert in cyber security and learn how to apply your knowledge to protect organisations from illegal attacks.

As part of this course, you’ll:  

• Develop a broad knowledge of computing as well as specific cyber security expertise and how to put it into practice
• Learn to use your knowledge of computer systems and networks to protect businesses and users from malicious
• attacks in computer security modules
• Study key topics including malware and vulnerabilities, secure coding, sandboxing, virtualisation, and ethical hacking and penetration testing techniques
• Learn practical investigative and 'hacking' techniques
• Learn through practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks.

You’ll gain experience of preparing and presenting work for use by courts of law and industry customers. Attending conferences will give you the opportunity to network with professionals and enhance your career prospects. You may also have the option to work with local employers as clients for your final year project.

As part of our Cybercrime and Security Innovation Centre, teaching staff on your course work with West Yorkshire Police to develop new ways of fighting cybercrime. This partnership will give you access to cutting-edge research and industry contacts, and an invaluable insight into the real-world applications of computer security. 

As part of your course, you’ll:

• Create and deliver a diverse range of events from conception through to evaluation
• Learn to manage events staff and suppliers, as well as adhere to licensing requirements
• Study complex and challenging issues within events management – including the operation of event organisations and their management, and how to plan events in a sustainable way

Events have increasingly become important markers and influencers in our lives. Whether in sport, the arts, business or politics, not a day goes by without a major event taking place somewhere in the world.

Event managers are in demand by organisations that require specialists to deliver every facet of the event in a proactive and skilful manner.

Coming with some experience of events, whether through volunteering at a school prom or working directly in an events environment, this course will build a solid foundation for your continuing study.

Our applied management course is dedicated to getting you into the events industry, and our experienced lecturers will help you find your way. All modules on the course are contextualised into the events industry - everything you learn will have a practical application when you begin your career.

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of your course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

Push boundaries by combining traditional physical education study with a focus on outdoor activities with this physical education with outdoor education course.

As part of your course, you'll:

• Have the opportunity to develop your confidence, leadership and resourcefulness
• Become a highly proficient educator in the rapidly expanding field of outdoor physical education
• Experience the university's Headingley Campus grounds with its dedicated orienteering trail
• Have access to our fantastic sports facilities, including the mobile climbing tower
• Study applied scientific principles and a series of option modules
• Develop expertise in specialist areas to maximise your opportunities and enhance your employability prospects

During your degree, you'll be taught by a highly skilled and passionate team who have vast experience of working and training in the outdoors and who'll support you in becoming a confident and capable outdoor educator. You'll also experience the expertise offered by Carnegie Great Outdoors, a leading provider of outdoor education, adventure activities and leadership development, based at the university.