Bachelor of Science (Hons) in Hospitality Business Management with Marketing-Placement Year

at Leeds Beckett University - Headingley Campus United Kingdom

The first to be accredited by the Sport and Exercise Nutrition Register (SENr) – the national register for qualified sport and exercise nutritionists – this course is academically challenging, vocationally relevant and underpinned by evidence-based practice. It focuses on the study of nutrition in relation to sport and exercise.

As part of your course you’ll:

• Gain a thorough understanding of the multidisciplinary aspects of sport and exercise nutrition
• Study the principles and applications of sport and exercise nutrition in practice
• Examine scientific concepts that promote an understanding of issues in the study of sport and exercise nutrition

Our philosophy is to inspire future hospitality leaders to transform practice, think critically and have the confidence to implement your ideas. We will help you to be innovative and forward thinking, to manage complex businesses effectively and to develop these businesses by thinking strategically.

As part of your course, you’ll:

• Develop your project management skills devising, developing and successfully implementing an array of hospitality events guided by industry
• Put theory into practice and see hospitality in action, with visits to local industry
• Work on live projects, such as devising social media communication plans for restaurateurs, designing and developing an exceptional guest welcome or creating a strategy for hoteliers and bars based on data and market insights on the latest trends in the sector

There is an opportunity to negotiate your own assessments, tailor the course to your own interests and goals, and undertake on-going training throughout your course in specific industry interests and qualifications.

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

You’ll be able to tailor your study to suit your career ambitions, depending on your previous experience and learning.

You’ll meet with your course leader and personal tutor during induction week to choose your specific area of study. You’ll be able to focus on one of the following areas:

• Sports coaching
• Physical Education
• Physical Education with outdoor education
• Physical activity & health
• Sport development
• Sport business
• Sports marketing
• Sports Science

You’ll have the opportunity to refine your expertise and top-up your qualification to a degree through this course, with just one year of additional study. Preparing you for career success is central to this course and we’ll give you the skills to enhance your employability.

Drawing on academic and industry expertise from around the world, this course is designed to meet the requirements of professionals and organisations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will be able to strategically plan and manage sporting events to the satisfaction of regional, national and international stakeholders.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Data is recognised as a key asset in any organisation and a means by which to gain information, insight and understanding.

As part of this course, you’ll:

• Study data analysis techniques
• Learn how to apply your knowledge to investigate social issues, such as crime connections and business insight
• Cover key themes from data management and data analytics such as machine learning, to statistics and programming
• Gain an in-depth understanding of core data analysis techniques informed by a deeper knowledge of data principles and practical considerations
• Use open source data and tools such as python and SQL, tableau and KNIME
• Learn how to identify data to inform your investigation, ensure quality results, select appropriate analysis techniques for the task and choose methods to convey the message
• Understand the importance of ethics and data governance in your approach to data science

Your ability to understand how to work with data to gain insights and create narratives will make you an asset to any organisation or individual seeking to make evidence-based decisions. You’ll be able to apply your expertise to a wide range of areas including marketing channels, and scientific innovations such as smart houses.

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of your course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

Data is recognised as a key asset in any organisation and a means by which to gain information, insight and understanding.

As part of this course, you’ll:

• Study data analysis techniques
• Learn how to apply your knowledge to investigate social issues, such as crime connections and business insight
• Cover key themes from data management and data analytics such as machine learning, to statistics and programming
• Gain an in-depth understanding of core data analysis techniques informed by a deeper knowledge of data principles and practical considerations
• Use open source data and tools such as python and SQL, tableau and KNIME
• Learn how to identify data to inform your investigation, ensure quality results, select appropriate analysis techniques for the task and choose methods to convey the message
• Understand the importance of ethics and data governance in your approach to data science

Your ability to understand how to work with data to gain insights and create narratives will make you an asset to any organisation or individual seeking to make evidence-based decisions. You’ll be able to apply your expertise to a wide range of areas including marketing channels, and scientific innovations such as smart houses.

Develop the skills to perform digital forensic analysis on devices and implement cyber security mechanisms into any business.

As part of this course, you’ll:  

• Complete an extra year of specialist study to achieve a masters qualification
• Combine expertise in two fields of national importance
• Analyse digital devices, such as hard drives, in computer forensics modules to identify and investigate their contents
• Learn to use your knowledge of computer systems and networks to protect businesses and users from malicious attacks in computer security modules
• Learn practical investigative and 'hacking' techniques
• Learn through practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks 

Your fourth year of study will enable you to develop expertise in the more challenging areas of digital forensics such as image and video forensic investigations. In security areas, you’ll study in-depth software security exploitation development and the analysis and implementation of security mechanisms to defend and analyse systems. Your final year will also develop your knowledge in research practices through a research or practical dissertation project.

If you are passionate about driving the hospitality industry forward in an ever-evolving world and creating memorable experiences for your consumers, this course is designed for you.

As a student, you will have the opportunity to gain the skills and knowledge that will enable you to develop a career within the hospitality industry at a senior level. You will be encouraged to cultivate learning and knowledge so you can make strategic decisions, think critically and be an inspiring leader within hospitality.

Through real-world case studies, exposure to innovative and informative research and working with industry on live consultancy project, you will have the opportunity to really improve your employability skills.  Additionally, our MSc International Hospitality Business will also enable you to gain a deeper understanding of the international and local challenges facing the hospitality industry today and in the future.

Our MSc International Hospitality Management course will enhance your ability to investigate complex situations, think strategically and propose solutions that will enable hospitality businesses to thrive. You will gain first-hand experience and insight through guest lectures, field trips and connections with hospitality businesses, and there are placement opportunities for those that wish to choose them.

Our specialist teaching team includes research-active academics and industry professionals, such as Dr Miju Choi who specialises in strategic management and technology and Dr Alexandra Kenyon, who advocates co-creative experiences as a priority for hospitality businesses to become lodged in the memory of consumers.