Master of Science in Strategic Sport Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Many events now have an international focus and are organised across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of the sector, this course will develop the practical and strategic knowledge required to run international events effectively.

Guest speakers from industry will share their expertise and insights through a series of lectures. These events, combined with case studies and field trips, will keep the course contemporary and industry focused.

Studying alongside UK and overseas students on the course will inspire your learning. You will be encouraged to share your experiences and trade cultural insights with your peers, helping you to refine your understanding of events management across the world so you can excel in your career.

This course is suitable if you want to enter at managerial level or want to add an international dimension to your professional expertise.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

The first to be accredited by the Sport and Exercise Nutrition Register (SENr) – the national register for qualified sport and exercise nutritionists – this course is academically challenging, vocationally relevant and underpinned by evidence-based practice. It focuses on the study of nutrition in relation to sport and exercise.

As part of your course you’ll:

• Gain a thorough understanding of the multidisciplinary aspects of sport and exercise nutrition
• Study the principles and applications of sport and exercise nutrition in practice
• Examine scientific concepts that promote an understanding of issues in the study of sport and exercise nutrition

As part of this course, you’ll:

• Develop your identity as an emerging practitioner
• Work with children and young people across the 3-18-year age range within mainstream and specialist settings
• Begin to develop ideas to promote inclusion for all learners
• Use a psychological perspective to explore how children learn
• Identify how to support children’s needs through best practice and overcoming barriers to participation
• Learn how to create inclusive and enabling environments
• Investigate the importance of whole-school approaches when working with displaced children who have experienced trauma
• Work with stakeholders including families, education, health, and care services in educational settings to understand the policy and practice behind their collaboration
• Explore key issues in safeguarding to understand best practice

Sport is now big business - changing lives, shaping communities and impacting on economies all over the world.

You could already be working in sport and looking to progress to a more senior management role, or it could be you’re motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe.

As part of your course you’ll:

• Gain an understanding of the industry and the business principles that underpin it
• Have the opportunity to work with industry partners in the Managing Creativity & Innovation option module

This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.

Many events now have an international focus and are organised across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of the sector, this course will develop the practical and strategic knowledge required to run international events effectively.

Guest speakers from industry will share their expertise and insights through a series of lectures. These events, combined with case studies and field trips, will keep the course contemporary and industry focused.

Studying alongside UK and overseas students on the course will inspire your learning. You will be encouraged to share your experiences and trade cultural insights with your peers, helping you to refine your understanding of events management across the world so you can excel in your career.

This course is suitable if you want to enter at managerial level or want to add an international dimension to your professional expertise.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Fire your passion for sport and help to transform lives and shape active communities.

As part of this course, you’ll:

• Learn how to provide opportunities for participation in sport for all sections of society and encourage people to lead healthier lives
• Examine how issues such as racism, poverty and gender inequality impact on sport participation – and how as a future practitioner you can challenge these issues
• Build your teamwork and management skills so you can lead on sporting projects to improve participation rates and attract investment
• Gain the skills and knowledge to develop inclusive sporting pursuits that benefit disadvantaged and under-represented social groups and communities
• Understand how sporting opportunities are provided in the UK and internationally and learn about the key organisations responsible for this work
• Examine how sport can be used as a tool to support communities, and promote peace and international development

Become an expert in cyber security and learn how to apply your knowledge to protect organisations from illegal attacks.

As part of this course, you’ll:  

• Develop a broad knowledge of computing as well as specific cyber security expertise and how to put it into practice
• Learn to use your knowledge of computer systems and networks to protect businesses and users from malicious
• attacks in computer security modules
• Study key topics including malware and vulnerabilities, secure coding, sandboxing, virtualisation, and ethical hacking and penetration testing techniques
• Learn practical investigative and 'hacking' techniques
• Learn through practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks.

You’ll gain experience of preparing and presenting work for use by courts of law and industry customers. Attending conferences will give you the opportunity to network with professionals and enhance your career prospects. You may also have the option to work with local employers as clients for your final year project.

As part of our Cybercrime and Security Innovation Centre, teaching staff on your course work with West Yorkshire Police to develop new ways of fighting cybercrime. This partnership will give you access to cutting-edge research and industry contacts, and an invaluable insight into the real-world applications of computer security. 

Push boundaries by combining traditional physical education study with a focus on outdoor activities with this physical education with outdoor education course.

As part of your course, you'll:

• Have the opportunity to develop your confidence, leadership and resourcefulness
• Become a highly proficient educator in the rapidly expanding field of outdoor physical education
• Experience the university's Headingley Campus grounds with its dedicated orienteering trail
• Have access to our fantastic sports facilities, including the mobile climbing tower
• Study applied scientific principles and a series of option modules
• Develop expertise in specialist areas to maximise your opportunities and enhance your employability prospects

During your degree, you'll be taught by a highly skilled and passionate team who have vast experience of working and training in the outdoors and who'll support you in becoming a confident and capable outdoor educator. You'll also experience the expertise offered by Carnegie Great Outdoors, a leading provider of outdoor education, adventure activities and leadership development, based at the university.

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

• Combine your passion for travel and exploration with a marketing focus
• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.

This distinctive postgraduate programme is the only responsible tourism management MSc in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.

Designed to develop your professional experience in tourism, heritage, and sustainable development, this course will also help meet the resulting demand for managers who can implement responsible tourism strategies within marketing, operations and product development.

As part of your course, you’ll:

• Explore domestic and international tourism - and understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia
• Plan, implement and evaluate responsible tourism policies and practices
• Understand and manage the complex interactions between tourism stakeholders
• Identify, create and implement appropriate responses to better manage common resource use issues

The course is informed by relevant theories and practice-based tools and frameworks, such as the Global Sustainable Tourism Council criteria for hotels, tour operators and for destinations; the Sustainable Development Goals and the UNWTO Global Code of Ethics for Tourism.