Master of Science in Strategic Sport Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Many events now have an international focus and are organised across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of the sector, this course will develop the practical and strategic knowledge required to run international events effectively.

Guest speakers from industry will share their expertise and insights through a series of lectures. These events, combined with case studies and field trips, will keep the course contemporary and industry focused.

Studying alongside UK and overseas students on the course will inspire your learning. You will be encouraged to share your experiences and trade cultural insights with your peers, helping you to refine your understanding of events management across the world so you can excel in your career.

This course is suitable if you want to enter at managerial level or want to add an international dimension to your professional expertise.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Be part of the robotics revolution - make robots come 'alive' and develop their ability to think and make decisions that assist human activity.

This integrated master’s is studied over four years and combines undergraduate and postgraduate study in one course.

As part of your course, you’ll:

• Work hands-on with robotics
• Learn how to program hardware and software for real-life case studies, such as a discovery robot that will navigate and interact with its environment through a range of sensors, including infra-red, sonar, cameras and GPS
• Gain problem-solving skills that are crucial to engineering

As well as a year in industry, you’ll have the opportunity to make site visits and attend industry conferences. This will help build your network of contacts and give you an insight into the latest advancements in robotics engineering.

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

If you are passionate about driving the hospitality industry forward in an ever-evolving world and creating memorable experiences for your consumers, this course is designed for you.

As a student, you will have the opportunity to gain the skills and knowledge that will enable you to develop a career within the hospitality industry at a senior level. You will be encouraged to cultivate learning and knowledge so you can make strategic decisions, think critically and be an inspiring leader within hospitality.

Through real-world case studies, exposure to innovative and informative research and working with industry on live consultancy project, you will have the opportunity to really improve your employability skills.  Additionally, our MSc International Hospitality Business will also enable you to gain a deeper understanding of the international and local challenges facing the hospitality industry today and in the future.

Our MSc International Hospitality Management course will enhance your ability to investigate complex situations, think strategically and propose solutions that will enable hospitality businesses to thrive. You will gain first-hand experience and insight through guest lectures, field trips and connections with hospitality businesses, and there are placement opportunities for those that wish to choose them.

Our specialist teaching team includes research-active academics and industry professionals, such as Dr Miju Choi who specialises in strategic management and technology and Dr Alexandra Kenyon, who advocates co-creative experiences as a priority for hospitality businesses to become lodged in the memory of consumers.

Designed to meet the competency requirements and professional standards set by the Sport & Exercise Nutrition Register (SENr), this course will prepare you to become a professional sport and exercise nutritionist.

You’ll help athletes prepare for their chosen sport by providing them with the specialist nutritional programmes that will aid their performance.

As part of your course, you’ll:

• Study the science of food, developing your understanding of how nutritional composition and diet can influence sport and exercise performance
• Work across the spectrum – from elite athletes to recreational performers – and learn how to conduct interviews, assess the dietary intake of individuals and design personalised nutritional interventions

Refining your understanding of the key disciplines of nutrition, physiology and psychology, your course will enable you to put your learning into practice through a placement in a setting of your choosing. This could include working within a professional sports environment.

Tourism is constantly expanding to cater for the needs of the traveller and their desire to go further, more frequently and sustainably. This dynamic international tourism management course will keep you up to date with emerging trends and global issues, providing you with the experience and skills required to enter the industry at a professional level.

As part of your course, you’ll:

• Gain an appreciation of other cultures and be aware and sensitive to the positive and negative impacts of tourism on communities and local economic development
• Look at the modern challenges faced by tourism organisations, focusing on recent trends and developments so you’re equipped with the skills to solve complex problems and implement plans and solutions to resolve them
• Acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding service sector
• Develop an entrepreneurial approach by working alongside key industry partners to build innovative solutions to real-life business challenges
• Gain an insight into moral, ethical, environmental and legal issues allowing you to make a valuable contribution to the tourism and travel sector
• Have the opportunity to specialise in key areas such as marketing and human resources and learn from world-leading experts in responsible tourism

Fire your passion for sport and help to transform lives and shape active communities.

As part of this course, you’ll:

• Learn how to provide opportunities for participation in sport for all sections of society and encourage people to lead healthier lives
• Examine how issues such as racism, poverty and gender inequality impact on sport participation – and how as a future practitioner you can challenge these issues
• Build your teamwork and management skills so you can lead on sporting projects to improve participation rates and attract investment
• Gain the skills and knowledge to develop inclusive sporting pursuits that benefit disadvantaged and under-represented social groups and communities
• Understand how sporting opportunities are provided in the UK and internationally and learn about the key organisations responsible for this work
• Examine how sport can be used as a tool to support communities, and promote peace and international development

Computer science graduates are in demand. By completing this degree, you’ll gain the knowledge needed to work at the forefront of this exciting sector.

As part of this course, you’ll:

• Study fast developing areas including Software Engineering, concepts in artificial intelligence, networked communications and cloud-based systems
• Learn the principles of computer science and how to apply them to problems across different industries
• Work with a variety of tools including Microsoft Azure, Amazon Web Services (AWS), Python, Java, OpenStack, Eclipse, Visual Paradigm, Android Studio
• Enhance your teamworking and project management abilities using the agile skills and techniques that are widespread in many industries, while honing your expertise in emerging technologies

Industry affiliated

This course is accredited by the British Computer Society – Chartered Institute of IT (BCS). BCS recognises the quality of our curriculum, assessment, student support and all elements of the course. This means that what you’re learning is current and in-line with industry requirements.

The first to be accredited by the Sport and Exercise Nutrition Register (SENr) – the national register for qualified sport and exercise nutritionists – this course is academically challenging, vocationally relevant and underpinned by evidence-based practice. It focuses on the study of nutrition in relation to sport and exercise.

As part of your course you’ll:

• Gain a thorough understanding of the multidisciplinary aspects of sport and exercise nutrition
• Study the principles and applications of sport and exercise nutrition in practice
• Examine scientific concepts that promote an understanding of issues in the study of sport and exercise nutrition

As part of your course, you’ll:

• Gain the knowledge and skills to think critically, be reflective and have the potential to transform and drive forward hospitality businesses through successful marketing practices
• Put hospitality, business and marketing theory into practice with visits to local industry and the chance to work on live projects, such as creating branded social experiences, communication plans for hospitality businesses and by developing exceptional guest experiences

You’ll have the opportunity to make insightful decisions based on market trends within and beyond the hospitality sector.  All of which means your project management skills will develop by creating exciting solutions that benefit consumers and the hospitality industry in an ever-changing marketing environment.

You’ll also have the option to tailor assessments to specific areas of interest including food trends, sustainability and technology.

A series of field trips will allow you to witness the hospitality industry first-hand, while guest lectures and research seminars will enable you to network with and learn from professionals.