Master of Science in Strategic Sport Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Our philosophy is to inspire future hospitality leaders to transform practice, think critically and have the confidence to implement your ideas. We will help you to be innovative and forward thinking, to manage complex businesses effectively and to develop these businesses by thinking strategically.

As part of your course, you’ll:

• Develop your project management skills devising, developing and successfully implementing an array of hospitality events guided by industry
• Put theory into practice and see hospitality in action, with visits to local industry
• Work on live projects, such as devising social media communication plans for restaurateurs, designing and developing an exceptional guest welcome or creating a strategy for hoteliers and bars based on data and market insights on the latest trends in the sector

There is an opportunity to negotiate your own assessments, tailor the course to your own interests and goals, and undertake on-going training throughout your course in specific industry interests and qualifications.

Drawing on academic and industry expertise from around the world, this course is designed to meet the requirements of professionals and organisations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will be able to strategically plan and manage sporting events to the satisfaction of regional, national and international stakeholders.

This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future.

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Be part of the robotics revolution - make robots come 'alive' and develop their ability to think and make decisions that assist human activity.

This integrated master’s is studied over four years and combines undergraduate and postgraduate study in one course.

As part of your course, you’ll:

• Work hands-on with robotics
• Learn how to program hardware and software for real-life case studies, such as a discovery robot that will navigate and interact with its environment through a range of sensors, including infra-red, sonar, cameras and GPS
• Gain problem-solving skills that are crucial to engineering

As well as a year in industry, you’ll have the opportunity to make site visits and attend industry conferences. This will help build your network of contacts and give you an insight into the latest advancements in robotics engineering.

Tourism is constantly expanding to cater for the needs of the traveller and their desire to go further, more frequently and sustainably. This dynamic international tourism management course will keep you up to date with emerging trends and global issues, providing you with the experience and skills required to enter the industry at a professional level.

As part of your course, you’ll:

• Gain an appreciation of other cultures and be aware and sensitive to the positive and negative impacts of tourism on communities and local economic development
• Look at the modern challenges faced by tourism organisations, focusing on recent trends and developments so you’re equipped with the skills to solve complex problems and implement plans and solutions to resolve them
• Acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding service sector
• Develop an entrepreneurial approach by working alongside key industry partners to build innovative solutions to real-life business challenges
• Gain an insight into moral, ethical, environmental and legal issues allowing you to make a valuable contribution to the tourism and travel sector
• Have the opportunity to specialise in key areas such as marketing and human resources and learn from world-leading experts in responsible tourism

As part of your course, you’ll:

• Create and deliver a diverse range of events from conception through to evaluation
• Learn to manage events staff and suppliers, as well as adhere to licensing requirements
• Study complex and challenging issues within events management – including the operation of event organisations and their management, and how to plan events in a sustainable way

Events have increasingly become important markers and influencers in our lives. Whether in sport, the arts, business or politics, not a day goes by without a major event taking place somewhere in the world.

Event managers are in demand by organisations that require specialists to deliver every facet of the event in a proactive and skilful manner.

Coming with some experience of events, whether through volunteering at a school prom or working directly in an events environment, this course will build a solid foundation for your continuing study.

Our applied management course is dedicated to getting you into the events industry, and our experienced lecturers will help you find your way. All modules on the course are contextualised into the events industry - everything you learn will have a practical application when you begin your career.

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of your course, you’ll:

• Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport
• Study digital analytics and gain key skills that support today's global businesses
• Learn about the increasing professionalisation of sport and investigate the requirements of governance
• Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world
• Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

As part of this course, you'll:

• Study four key areas: sport performance, sport management, sport coaching and contemporary issues
• Develop academic and professional skills, applying these into your chosen sport
• Work with our industry partners including key employers, for example, Leeds Rhinos (rugby and netball), Leeds United and British Athletics
• Apply your learning around these areas of study to your chosen sport setting
• Gain breadth and depth of work experience from day one through modules, volunteering, coaching qualifications and paid employment
• Decide whether to focus on one discipline area, or maintain a breadth as you progress through your degree

Build on your existing knowledge of cyber security and digital forensic to prepare for a career across these intricate disciplines.

As part of this course, you’ll:

• Gain a critical appreciation and understanding of the more complex elements of cyber security and digital forensics, combining both academic principles and industrial needs
• Develop skills that reflect industry requirements through employer engagement
• Take part in scheduled sessions including lectures, lab exercises and discussion groups
• Participate in activities such as simulations, role-play, case studies, projects, practical work, work-based learning, workshops, peer tutoring, peer group interaction, self-managed teams and learner managed learning
• Conduct critical research and professional analysis, develop solutions, evaluate your work and create a report to present to your supervisors through a dissertation project

Develop in-depth skills in computer science and prepare to work with cutting-edge technologies in industry by blending theory with practice on this advanced qualification that will make you stand out to employers.

As part of this course, you’ll:

• Study some of the principles and technologies that are dominant within the ‘fourth industrial revolution’
• Identify, explore and develop radical applications of technology, such as smart automation and development of cloud-based services
• Address some of the areas within STEM, contextualising knowledge to real-time scenarios and application to problems in industry
• Build on your existing knowledge of software engineering, networking systems, communications, systems development, cloud computing, robotics and artificial intelligence
• Develop project management skills as well as professional and technical attributes

While Computer Science traditionally contains a lot of theory, our approach is very applied, and you’ll be encouraged to think about problem solving in an industrial context.

Drawing on expertise from within the School of Built Environment, Engineering & Computing, you’ll be directed and motivated to work on advanced concepts in computer science, including for your dissertation.