Bachelor of Science in Business Administration - Management

at EDUCO - University of Nebraska - Lincoln USA

The environmental studies major is designed for students who want to make a difference and contribute to solving environmental challenges on a local to global scale. Solutions to challenges such as climate change, pollution, and resource conservation require individuals who have a broad-based knowledge in the natural and social sciences, as well as strength in a specific discipline. The environmental studies major will provide the knowledge and skills needed for students to work across disciplines and to be competitive in the job market. The environmental studies program uses a holistic approach and a framework of sustainability. This framework recognizes the necessity of meeting current resource needs without compromising the environment or the ability of future generations to meet their needs.

The field of agronomy encompasses the sciences related to crops and soils. It includes crop production, crop breeding, seed production and certification, weed science, range and pasture management, soil management and irrigation, and soil conservation. The agronomy degree program is designed for students who are interested in plants and soils as they relate to economic crop production and environmental protection.

The plant biology major is designed to provide a flexible entry for undergraduate students that have an interest in the plant sciences. Once enrolled in the program, students will take a core of classes that will allow them to continue in the plant biology major or would also allow them to easily transfer to other Life Sciences programs. Students will have the opportunity to interact with the faculty of the Center for Plant Science Innovation as well as other departments and schools for advising and research opportunities.

The goal of the plant biology program is to offer a field of study to students who are interested and talented in the basic sciences and mathematics and who:

• May never have considered applying this knowledge to plants.
• Have always dreamed of this field of study.
• Have always had an interest in plants but are uncertain that this field of study is right for them.

Studying plant biology will allow students to explore and understand plants at molecular, cellular, physiological, organismal, population, and community levels and by taking ecological, evolutionary, agricultural, and horticultural perspectives. This is accomplished through required courses in different scientific fields (e.g., biology, biochemistry, chemistry, agronomy, horticulture) and through different options in the major (ecology and management option and biotechnology option).

The journalism major is built on a solid base of instruction in reporting and writing, copy editing, visual communication and multimedia journalism. The major also has broadened its curriculum in response to advancing technology and new electronic and mobile media. Elective choices include courses in magazine writing, depth reporting, feature writing, sports writing, business writing, photography, design, data visualization, Web design, videography and advanced editing.

Many of the journalism faculty members have extensive industry experience at a wide variety of media organizations such as The Miami Herald, ProPublica, The Detroit News, Business Week, Omaha World-Herald, Seward County Independent, Lincoln Journal-Star and The New York Times. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as the Alpha Epsilon Rho national broadcasting society, the Society of Professional Journalists, Northwest Broadcast News Association, Radio, Television News Directors Association, the Radio Television Digital News Association and the American Copy Editors Society.

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

Your major in computer science will encompass software experience to prepare you to develop the compilers and operating systems of the future, hardware experience to design the next generation computer chips in Silicon Valley and theoretical studies to advance into research in academia.

Over half of your coursework involves computer science software and hardware, mathematics and the natural sciences, leaving time and flexibility to explore your specific interests. Imagine yourself in elective courses such as:

• Computer Organization
• Embedded Systems
• Programming Language Concepts
• Software Engineering
• Operating Systems Principles
• Database Systems
• High-performance Computing

Students in agricultural economics learn to apply economic and financial principles to the analysis of problems in agriculture, business, government, and other areas. The degree program offers students the opportunity to gain skills in planning, evaluation, and management that are useful in both private- and public-sector enterprises.

Communication studies is a social science and humanistic field of study, research, and application. Communication competencies are among those most highly desired in professional, personal, organizational, and civic arenas. The mission of the Department of Communication Studies is to examine human symbolic activity as it shapes and is shaped by relationships, institutions, and societies. This work concerns how, why, and with what effects people communicate through verbal and nonverbal messages. Through research, teaching, and service, the Department devotes particular attention to understanding the ways in which communication erodes and sustains collaboration within and among local, national, and global communities.

A degree in communication studies will focus broadly on the production and influence of messages across the contexts of public, personal, and professional life. In this course of study, students are immersed in mastering the intellectual capacities to advocate, negotiate, and relate. Students who major in communication studies can choose to fulfill the general requirements of the major or they can opt to complete courses in one of three major emphasis areas: communication, health, and well-being; diversity, culture, and global communication; or communication, public advocacy, and civic engagement.

The Electrical and Computer Engineering Department offers a complete electrical engineering undergraduate program to students on the City (Lincoln) and Scott (Omaha) campuses of the University of Nebraska. Curriculum requirements are nearly identical on both campuses and students can complete all degree requirements on either campus.

Electrical engineering is concerned with the production, transmission, and utilization of electrical energy and the creation, transmission and processing of information. This includes power generation and transmission systems, renewable energy, electric transportation, automated vehicle systems, control systems, and power electronics, as well as radio frequency (RF) systems, telecommunications, remote sensing,, bioinformatics, computer vision, biomedical engineering, signal processing, digital circuits, instrumentation, audio, video and opto-electronics. Employment opportunities for electrical engineers cover a wide spectrum of activities including design, development, research, sales, and management. These activities are carried on in industrial organizations, public and private utilities, the communications and computer industry, governmental and educational institutions, and consulting engineering firms. The objective of this major is to offer students an education to become productive electrical engineers and be active, contributing citizens of the nation and the world.

What you will learn
Electrical engineers enjoy dynamic and extremely varied career opportunities. They work with signals at frequencies from zero to beyond the optical range, and they use such tools as computers, advanced mathematics, and wire cutters. They design new machines and improve existing ones; work with computer-related electronics and communication systems; create navigation, robotics and guidance systems for rockets, missiles, spacecrafts and toys; design satellite and optical communications; and help discover and utilize new energy sources. Our students attend national and international competitions in such areas as wind energy and IEEE conferences.