Bachelor of Arts in Public Relations

at Deakin University - Melbourne Burwood Campus Australia

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

The mass adoption of social media, advances in new technologies, and the accumulation of large amounts of data has made information central to many aspects of work and life. Digital information has revolutionised the way we do business. Its capture, strategic use and associated technology in the business environment is the discipline of information systems.

Created in response to the rapid growth in the use of information systems and eBusiness applications by businesses and governments internationally, Deakin’s Master of Information Systems enables you to develop specialist skills in business-oriented principles and practices of information systems and eBusiness. You’ll explore the strategic use of information in a business and policy context, while gaining a sound technical understanding and capability in specific areas of information systems, particularly information security, supply chain management, and project management.
Learn about the principles and practices of stakeholder analysis, identification of business needs, problems and opportunities, analysis, negotiation and specification of requirements for any solution that may involve technology-inspired change. You’ll also have the option to complement your primary studies in information systems with a specialisation in a wide range of business-related fields. Designed to meet industry demand for skilled professionals with a breadth of transferrable skills, a specialisation can help deepen your knowledge in a particular business field and benefit your future career.

Develop quantitative reasoning skills so that you can review business performance to find problems, areas of opportunities, and trends in data using business analytics. Explore data-driven, evidence-based approaches to business decision making and business performance analysis, and gain an understanding of business metrics.

As a graduate, your project management skills will be well-honed to ensure you’re able to implement best practice relationship building, communication and resourcing to support your project aims.

Develop intercultural competencies and an established global perspective by studying Deakin’s Bachelor of International Studies (Global Scholar). Designed for high-achieving students, this course will equip you with foundation knowledge of the global political climate and the forces shaping government, business and society in Australia and throughout the world. You’ll develop a professional portfolio of international experiences to build a global career from the very start of your studies.

Study Deakin’s Bachelor of Commerce and earn a well-recognised qualification that’s a pathway into the professions. You’ll receive an education that’s relevant to industry via commerce majors accredited to each discipline’s top industry bodies. Plus, you’ll get a taste of professional life and understand what it takes to be job ready in work-integrated learning and experiential learning programs.
Management
Examine change, innovation and technology, globalisation, quality service cultures, participation and performance to develop the management skills of communication, problem solving, planning, organising, managing change and working cooperatively.

Deakin’s Bachelor of Criminology/Bachelor of Cyber Security is the only degree of its kind in Australia. Today cyber security is a significant challenge for individuals and businesses alike. This course will equip you with an understanding of the major drivers of criminal behaviour, along with the industry-relevant skills to tackle what is quickly becoming a critical threat to society. You will gain expertise in securing data and data communications, as well as investigating and providing solutions to cyber crime.

Develop strong practical and theoretical knowledge, with an emphasis on assessing cyber security in a working environment, developing security solutions for businesses, and understanding the ethical and legal implications of risk management.

You’ll have access to specialised cyber security labs with state-of-the-art tools, putting you at the cutting edge of cyber security and criminology research.

Curious about what makes people think, feel and behave the way they do? Deakin's Bachelor of Psychological Science covers many aspects of human behaviour and personality, and prepares you for a range of careers in the fast-growing health sector.^ The course also sets you up to pursue further study towards provisional registration as a psychologist. Core employability-orientated units and the option of undertaking 140 hours of real-world experience with an industry placement will strengthen your employment prospects and help you graduate work-ready.
 
This course is offered at Burwood, Geelong, Warrnambool and online, so you can study where and when it suits you and our flexible trimester system means you can fast-track the course over two years of full-time study. Deakin is also the only university in Victoria where you can study specialist psychology majors during your undergraduate degree, so you can pursue your interests early on with a major in Child and Family, Organisational Studies or Forensic Studies.

Forensic Studies
This major brings together complementary units from criminology and forensic psychology for students to gain an understanding of the fundamentals of crime and criminal justice issues, addiction, and how psychological knowledge is applied in legal and criminal matters.

Join the #1 sport science school in the world* by studying Deakin's Bachelor of Exercise and Sport Science. The course provides an accredited pathway for you to be eligible to join Exercise and Sports Science Australia (ESSA) and practise as an Accredited Exercise Scientist. You'll learn how to apply knowledge and skills in exercise and sport science to improve the performance, health and participation of individuals, athletes and teams.

Develop the skills to become a professional leader in exercise and sport science and allied fields, with a focus on the biological, sociological and behavioural bases of exercise and sport science. Learn in world-class facilities at our Elite Sports Precinct in Geelong and Specialised Indoor Exercise and Sport Science building in Burwood. The course includes 220 hours of practical experience – more than any comparable accredited program in Victoria – meaning you'll graduate job-ready with an advantage.

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
• Journalism
• Public relations.

Public Relations
Then Deakin's Bachelor of Communications, majoring in Public Relations, is for you. In this major, you will learn how to protect brands and their reputations - engaging in key areas such as event management and campaigns, social media, media relations, strategic planning, communication and crisis management.

You'll connect with industry professionals Work with actual clients on real-life problems. Graduate with a divers and rich portfolio of PR work.

And because Deakin fosters strong relationships throughout the sector, you'll have access to exciting internships and international study options.

The Master of Public Health is about protecting and improving health. It prepares you to solve global health issues through evidence-based initiatives. Focus on one of eight career pathways or create your own bespoke pathway to suit your aspirations. Build skills and professional networks that open the door to exciting opportunities and leadership roles in the field.

If you want to become a leading voice in public health, this course will give you the tools to make it happen. You’ll have the opportunity to become an expert in a specific area of public health, and the practical skills you learn will empower you to make an impact on an even larger scale. The course is ideal for both clinical and non-clinical health professionals. It’s also a great fit for graduates from other fields who are passionate about improving the health of individuals, communities and populations.

The Master of Public Health focuses on evidence-based action that drives positive change across health systems. You will use the latest research to form strategies that tackle global health issues and then bring your ideas to life by creating initiatives for policy change and interventions. Your initiatives could be related to various public health fields, including epidemiology, focussing on disease control and prevention. You will look at issues from a big-picture angle and promote the conditions that optimise population health.

More than 43% of Australians aged 16 to 85 have experienced a mental health challenge throughout their life^*. With growing demand for counselling services, our Master of Counselling will help you build the advanced analytical and communication skills needed to support individuals, couples, and groups through mild to moderate mental health and developmental challenges.

Want to take the next step in your career and help people improve their mental wellbeing?
Whether you are from a counselling background or a related field like teaching, healthcare, or social work, the Master of Counselling will equip you with the skills to connect with and compassionately support your clients. You will graduate with 200 hours of practical experience, preparing you to provide personalised support to clients tailored to their unique circumstances. Through practical learning opportunities, you will learn how to apply complex counselling theories to identify and address emotional issues, using cognitive behaviour therapy, emotion-focused therapy, and other talking therapies.

Your learning will be shaped by our School of Psychology’s cutting-edge research, rated as well-above world standard^{^}. You will critically explore contemporary research in the field, as well as a diverse range of specialist counselling topics including trauma, grief, sex and sexuality, relationship counselling, group counselling, and forensic counselling. In addition to working with clients face-to-face, you will learn how to provide support via video call, telephone, and through other digital communication tools, which are each becoming increasingly important in modern counselling practice.

As a Master of Counselling graduate, you will demonstrate specialist knowledge of counselling roles, as well a practical understanding of skills, theory, interventions, and ethics across the lifespan to a variety of audiences. This includes:

• Counselling micro-skills
• Mental health issues
• Professional practice issues
• Human development
• Counselling diverse populations
• Counselling therapies
• Ethics.

Complement your theoretical learning with 240 hours of valuable placement experience, where you will engage with clients of diverse backgrounds and age groups. Enabling you to further enhance your skills in building rapport with clients and providing personalised support through assessment and intervention strategies. Your placement hours will include autonomous direct client contact, non-contact activities, supervised training, as well as collaboration with other mental health professionals, preparing you to work in supervisory, leadership, and managerial roles.