Bachelor of Business in Marketing

at La Trobe University - Melbourne Campus Australia

Overview

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.

You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

La Trobe University - Melbourne Campus

Location

Bachelor of Business in Marketing Assistant Fee

$36400

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

In the era of globalisation, having advanced language skills is becoming increasingly valuable. Organisations need professionals who not only communicate effectively, but also have the multilingual and cross-cultural knowledge that can help them thrive on an international scale.*

La Trobe's Bachelor of Languages and Linguistics introduces you to the foundations of human communication. Learn about the structure and history of languages, while examining how communication skills are acquired and developed. You'll also select from a range of language majors and explore the culture from which your chosen language emerged.

Develop an advanced understanding of linguistics, investigating the sound systems used for communication, how sentences are structured, and the ways we use language and interpret meaning.

Focus on the language you're passionate about by selecting from Chinese, French, Greek, Italian, Spanish, Japanese or Hindi. You'll also be able to select a starting point that suits your language proficiency, including beginner, intermediate and advanced studies.

From there, you'll investigate a variety of other languages, examining their evolution, structure and use. Explore the nuances of linguistic variation in communities, looking at the social, ethnic and age factors that influence the variation.

Enhance your language proficiency by taking advantage of our study abroad opportunities.* Immerse yourself in your chosen language and build a greater understanding of its everyday application.

Build your communication, team-working, problem-solving and analytical skills, which experts suggest will be highly sought after by the workplaces of tomorrow.**

Through optional minors, you'll also have the chance to explore further languages, including Auslan, or broaden your studies into complementary areas such as psychology, philosophy and history.

Graduate with the advanced languages skills to boost your global career.

Chinese studies extension

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

36 month

Duration

$ 32200

Tuition

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

Ethics is the study of how we should live, what we should value, and how we can identify the right way to act. Social justice asks us to consider how the benefits, burdens, and opportunities involved in living together in societies should be distributed, to ensure fairness while appropriately respecting individual rights and liberties. In the Ethics and Social Justice major you will acquire a firm foundation in theoretical approaches to these important questions. Frameworks and theories from philosophy, social sciences, politics, gender studies, development studies, and law will provide you with ways to analyse inequalities and understand how they are created and reinforced, and to explore the roles of power structures and social coding of various axes of difference. In examining social justice issues from a range of theoretical perspectives, you will gain a robust conceptual understanding along with experience applying concepts in different areas – a skill increasingly important in a rapidly changing world. These skills and areas of knowledge will ultimately allow you to question, and seek to improve, social practices and institutions.

48 month

Duration

$ 36000

Tuition

If you're looking for a rewarding career in education, La Trobe's Associate Degree of Teacher Education is a perfect pathway to an accredited teaching degree.

When you successfully complete the Associate Degree of Teacher Education, you could progress to a Bachelor of Education (Primary), Bachelor of Education (Secondary) or Bachelor of Early Childhood and Primary Education. You'll also receive advanced standing for up to two years of full-time study.

You'll develop strong foundational skills in professional literacy and numeracy, as well as knowledge of contemporary approaches to learning.

You'll also start specialising in your chosen field – primary, secondary, or early childhood and primary – and build discipline-specific knowledge, choosing from electives in science, languages, arts, health, psychology, physical education and more.

We're at your side every step of the way. Receive personalised advice from a dedicated Student Adviser and connect with discipline-based peer mentors. We'll help you enrol, choose your subjects and navigate university systems and requirements. You can also access the university-wide careers service for advice and assistance on your resume, interview skills and career planning.

24 month

Duration

$ 34000

Tuition

In the era of globalisation, having advanced language skills is becoming increasingly valuable. Organisations need professionals who not only communicate effectively, but also have the multilingual and cross-cultural knowledge that can help them thrive on an international scale.*

La Trobe's Bachelor of Languages and Linguistics introduces you to the foundations of human communication. Learn about the structure and history of languages, while examining how communication skills are acquired and developed. You'll also select from a range of language majors and explore the culture from which your chosen language emerged.

Develop an advanced understanding of linguistics, investigating the sound systems used for communication, how sentences are structured, and the ways we use language and interpret meaning.

Focus on the language you're passionate about by selecting from Chinese, French, Greek, Italian, Spanish, Japanese or Hindi. You'll also be able to select a starting point that suits your language proficiency, including beginner, intermediate and advanced studies.

From there, you'll investigate a variety of other languages, examining their evolution, structure and use. Explore the nuances of linguistic variation in communities, looking at the social, ethnic and age factors that influence the variation.

Enhance your language proficiency by taking advantage of our study abroad opportunities.* Immerse yourself in your chosen language and build a greater understanding of its everyday application.

Build your communication, team-working, problem-solving and analytical skills, which experts suggest will be highly sought after by the workplaces of tomorrow.**

Through optional minors, you'll also have the chance to explore further languages, including Auslan, or broaden your studies into complementary areas such as psychology, philosophy and history.

Graduate with the advanced languages skills to boost your global career.

Chinese Studies Beginners

A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

36 month

Duration

$ 32200

Tuition

Hacking, cybercrime and defence strategies; welcome to the world of cybersecurity. Now and in the years to come, cybersecurity experts will be in high demand.

La Trobe's Master of Cybersecurity prepares you for a successful career in this fast-growing field, whether you have an IT background or not.

The degree has been carefully designed by industry leaders to first give you a strong foundation in cybersecurity, then invite you to specialise in either computer science, business operations or artificial intelligence.

Build fundamental skills in system design, implementation, testing and documentation. Develop technical expertise in pen testing, blockchain and cyber forensics, and get hands-on experience applying your knowledge in our state-of-the-art Internet of Things (IoT) and wireless labs. You'll also get to hone your networking skills in our CISCO networking and security labs.

Cybersecurity is about so much more than just technology. This degree explores the psychology of hacking and cybercrime, the legal and ethical frameworks you'll be working within, and approaches to governance and risk management.

Begin building your career while you study. Industry-based learning opportunities embedded throughout this degree give you the change to not only build practical experience, but also start developing your professional network. You'll work on a real industry project alongside our industry partners, undertake a professional placement, or, if you're working towards a research career, complete a thesis on emerging topics in cybersecurity.

Early exit points mean that every part of your degree contributes to your future career. Exit after six months with a Graduate Certificate in Information Technology Fundamentals, or after one year with a Graduate Diploma in Cybersecurity.

24 month

Duration

$ 38200

Tuition

Artificial intelligence (AI) is one of the most powerful forces behind digital disruption and AI skills are highly sought-after in a huge range of industries.

Kickstart your career in this exciting field with La Trobe's Master of Artificial Intelligence.

In this degree, you'll learn to harness key AI technologies and applications that are sparking innovation in a range of industries. You'll graduate with the technical capabilities to drive change and improve business outcomes across digital healthcare, smart manufacturing, smart cities, sustainable energy infrastructure, precision agriculture and more.

Choose a specialisation in a key technical area of AI – interactive media and computer vision, intelligent systems and robotics, or natural language processing. You'll benefit from the first-hand knowledge and experience of your teachers, many of whom are world-renowned researchers.

Let your curiosity lead you. You'll study exciting subjects in machine learning, artificial intelligence in bioinformatics, image processing and virtual reality. You'll graduate with both a well-rounded foundation in AI and complementary cross-disciplinary skills – an attractive combination for potential employers.

Hands-on experience is a key part of this degree. Use your AI skills to solve real-world problems when you take on an industry-based project. Previous students have worked with Microsoft, Optus, 4pi Lab, Aerion, Quantum Victoria, Nanjing University of Information Science and Technology, Pivot Maritime International and Axicor.

Two early exit points mean that every stage of your degree equips you for your future career. Exit after six months with a Graduate Certificate in Information Technology Fundamentals or exit after one year with a Graduate Diploma in Artificial Intelligence.

 

24 month

Duration

$ 37800

Tuition

Health Sciences, Nursing and Emergency Services

Master of Biotechnology and Bioinformatics

The field of biotechnology is vast, varied and rapidly growing. Whether you want to create vaccines or explore genetic modification, we’ll teach you what you need.

In La Trobe's Master of Biotechnology and Bioinformatics, you'll learn to harness new and emerging technologies in human health, diagnostics, sustainability, food security and renewable energy.

Develop the human skills and technical expertise to launch a career in a range of exciting industries. From biological products to pharmaceuticals, agriculture to nutrition: you'll be prepared to work in the fields that rely on this fast-growing area of science.

This degree gives you more than flexibility in your career – it also gives you flexibility in how you study. In your final year, you could take an advanced bioinformatics pathway. Or you could choose the research project pathway instead, enjoying unrivalled access to industry networks and researchers in the field and benefiting from 25-30 hours of laboratory time each week.

If you decide you want to head straight into the workforce, you could even exit with a Graduate Diploma in Biotechnology and Bioinformatics after successfully completing the first year of this degree.

24 month

Duration

$ 39000

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Botany

More than ever, employers are searching for professionals with advanced STEM skills.* With job growth expected in this area* – including in areas that don’t even exist yet – there’s no better time to build the scientific skills you need to create a successful, interesting and satisfying career.

La Trobe's Bachelor of Science offers you foundational skills in science and the freedom to delve into your passions. Whether it's protecting endangered animals, developing new ways to treat disease or fighting climate change, you'll be ready to pursue your dream journey in science by tailoring your degree with a mix of majors and minors.

As you learn from leading academics and researchers, you'll take a deep dive into science – not only scientific concepts, but also how scientists think, work and share their findings.

Build skills in problem-solving, communication and collaboration – all highly sought after by employers – then use these skills to come up with innovative solutions to real-world problems.

Personalise your learning so you can spend time focusing on the areas that really interest you. Choose from majors in a range of fields, including botany, statistics, microbiology, genetics, data science and more, and learn from academics who are leaders in their fields.

You'll have opportunities to put theory into practice through work placements with our industry partners. Previous students have undertaken placements with CSIRO, Bayer Crop Science and various State and Federal Government departments.

Botany

Explore the intersection between plants and society. You’ll learn about plant ecology, physiology, reproduction and biotechnology while building skills in project design, data collection and analysis. Botany is vital to dealing with environmental issues, the sustainable food supply and the management of our natural resources.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

36 month

Duration

$ 37000

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Aboriginal Studies Major provides students with the opportunity to learn about Aboriginal and Torres Strait Islander history, culture and community. In this major you will be exposed to a range of academic disciplines including history, archaeology, politics, public health, anthropology, media studies and linguistics. Throughout the major you will engage with topics focussed on Aboriginal and Torres Strait Islander communities that promote strong cultural awareness, Indigenous knowledges, community development and social advocacy.

You will study different aspects of Aboriginal societies including, Aboriginal history and languages, the contemporary politics of Indigenous Australia, Aboriginal self-determination and the impact of government policy on Indigenous Australians. This will give you an in-depth understanding of the place of Aboriginal and Torres Strait Islander people in mainstream Australia and introduce you to social research methods aimed at promoting local community engagement, wellbeing and empowerment in Aboriginal communities.

60 month

Duration

$ 39800

Tuition

We live in one vast, interconnected world. While nation states and local economies still dominate the overall playing field, there’s an ever-increasing flow between countries – of trade, capital, information and people. And it’s irreversibly transforming our lives. In this time of unprecedented change, there are more global challenges and they need urgent solutions. While we can’t predict the future, we do know this – we need more highly skilled professionals who can help us navigate this complex and delicate environment, and ensure we build a better world for all.

If you're keen to address the biggest global challenges of our time, La Trobe's Master of International Relations will give you the interdisciplinary skillset to make a real difference. Develop a solid grounding in international political theory and learn how to navigate the complex power dynamics between governments, multilateral organisations, international businesses and international NGOs. You'll graduate with the skills to work on current global issues and create positive change across cultures and societies.

In this comprehensive degree, you'll focus on public policy that promotes social justice and explore key themes of poverty, gender, inequality and the threat of war. Understand how foreign policy is made and build your knowledge of international law. Examine the role of international institutions in humanitarian law, international environmental law, refugee law and the laws of war. Then explore the sprawling networks of global economic interdependence, while investigating both the harms and benefits of globalisation. You'll understand the issues from a meta perspective, so you can create policies for governments and intergovernmental organisations such as the World Bank, ASEAN and the United Nations.

Learn from high-profile academic staff with extensive research and teaching experience. Outstanding educators who are passionate and deeply knowledgeable about their subject matter, they also have vast professional networks which students can access via placements and research. You'll learn from renowned commentators who are frequently quoted in local and international media, and whose expertise is sought by government committees.

24 month

Duration

$ 22600

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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