Bachelor of Commerce in Marketing

at La Trobe University - Melbourne Campus Australia

Overview

As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge.

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce.

Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future.

Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.

In our core commerce subjects, you'll cover areas like analytics, sustainability, finance and economics – and develop valuable skills like critical thinking, problem-solving and change management. You'll also build important knowledge about business and company law, and have the opportunity to undertake a Work Integrated Learning project in your final year.

Then, to become a true business specialist, you can tailor your degree by pursuing majors, minors or a double degree.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

La Trobe University - Melbourne Campus

Location

Bachelor of Commerce in Marketing Assistant Fee

$39000

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Commerce in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

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Other Courses by La Trobe University - Melbourne Campus,Australia

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Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

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The Hindi studies major introduces you to one of the most widely spoken languages in the world—a language with around half a billion speakers, the language of Bollywood cinema, and one of the fastest growing languages in Australia. Hindi is the ideal subject for students who want to study Indian culture, religion, media or politics. Hindi also gives you access to the larger linguistic world of South Asia, including competence in Urdu. Knowledge of Hindi is welcome in many professional fields, including media, diplomacy, and healthcare. India is Australia’s 5th largest trading partner, and one of the world’s fastest growing economies, making Hindi crucial for international trade and business. Opportunities are available for you to study in India, where you take courses on Indian politics, society, and history, as well as improve your language skills. Students with no prior knowledge of the language should enrol in beginners Hindi, where they develop competence in speaking, reading, writing and understanding Hindi in everyday social contexts. Students with prior knowledge of Hindi should consult with the instructor to determine which of the intermediate or advanced subjects are appropriate.

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Explore what you’re passionate about and build a rewarding career.

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As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge.

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce.

Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future.

Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.

In our core commerce subjects, you'll cover areas like analytics, sustainability, finance and economics – and develop valuable skills like critical thinking, problem-solving and change management. You'll also build important knowledge about business and company law, and have the opportunity to undertake a Work Integrated Learning project in your final year.

Then, to become a true business specialist, you can tailor your degree by pursuing majors, minors or a double degree.

Business analytics

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36 month

Duration

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Explore your passions and build a rewarding career.

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Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

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Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

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A Chinese studies major will enable you to understand and use an increasingly significant world language. Chinese is spoken by nearly one-fifth of the global population, predominantly in the world’s second-largest economy, China. The Chinese Studies major will give you the opportunity to develop skills in oral and written Chinese (Mandarin), and enhance your understanding in China’s past (culture and tradition) and present (economy and technology). At more advanced levels, specialist subjects are available in Chinese for academic and professional purposes—these will help you develop your integrated communication skills to a professional level. Studying Chinese language and culture will give you an advantage in a range of industries and area of government, given that China has been Australia’s largest trading partner since 2007. You will have the opportunity to enrol in overseas programs to extend your language skills in-country. (Please note: overseas programs may be impacted by travel restrictions.) The major offers four entry-levels to cater to your standard in the Chinese language. You may enrol at beginners, intermediate, advanced or extension levels depending on your background and experience.

60 month

Duration

$ 39800

Tuition

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

In the Spanish studies major you will learn the Spanish language and about Spanish and Latin American history and cultures. Spanish is one of the world's major languages and the first language of more than 400 million people. As well as developing your language skills, you can take subjects in Spanish and Latin American culture, linguistics, translation, literature and film. Learning Spanish will give you highly employable communication skills in a competitive globalised labour market. It is also important in international development and diplomatic contexts as an official language of the United Nations and the World Bank. As part of this major, you are encouraged to apply to do in-country study programs in Spanish through the University’s exchange programs. These are available in Spain and in various Latin American countries. (Please note overseas programs may be impacted by travel restrictions.) You can major in Spanish Studies whatever your skill level. Depending on your prior knowledge of and/or qualifications in the Spanish language you will start at Beginners, Intermediate, Advanced level or Extended.

60 month

Duration

$ 39800

Tuition

Understanding human behaviour is core to running a successful business, an impactful organisation or an effective government. As rapidly changing technology disrupts the way we live, work and study, employers are searching for empathetic and socially minded professionals who can provide insights into our deepest needs and desires, and create new business solutions to match them.

Learn how to innovate business and shape behaviour with La Trobe's accredited Bachelor of Commerce/Bachelor of Psychological Science. Carefully designed to give you sound commercial knowledge and skills, as well as a deep understanding of the human mind, it will help you become a highly valued professional in both the health and business sectors.

Understand what drives our choices, what makes us tick, and how businesses can meet our needs. You'll establish a grounding in psychology, exploring theories on individuals, groups and whole societies. You'll dig deep into how our brains affect our behaviour and how this develops over time. And you'll explore our commercial environment and learn how to create better systems and solutions for the humans and planet it serves.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll prepare for the rapidly evolving world of international business, developing the creative and analytical skills to work across a wide range of industries and the resilience to face real-world challenges.

Shape your own future when you choose between a diverse range of commerce majors, including economics, marketing, management and more. You'll also have the opportunity to get out of the classroom and build both your skills and your professional network through an internship, either in Australia or overseas, that's tailored to your career goals.

Graduates will have the prerequisites to apply for honours in psychology, with the potential to pursue postgraduate study and registration as a psychologist.

Through your studies of both humans and their commercial systems, you'll understand how to deliver empathetic insights and how to make a positive difference in both your local community and on the global stage.

Accounting

Accounting is the language of business. It measures business activities, processes data, reports and analyses financial information. Accounting information is vital for business decision making. This major offers you a direct path to becoming a qualified accountant and receiving professional body accreditation. It also opens a range of careers in the world. You will be able to develop accounting technical and professional competencies and apply the knowledge to real world business environment.      

48 month

Duration

$ 39600

Tuition

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

The Creative and Professional Writing major allows you to hone your writing skills in multiple genres and forms. If you have a passion for telling stories and using language to change the way we see the world, then this major gives you the opportunity to experiment with the short story, extended fiction, creative non-fiction and script-writing. As well as crafting your own pieces, you will learn about the links between creative practice and literary studies and discover how your own writing relates to or challenges literary traditions. You will practice reading as a writer, paying close attention to the strategies other writers use to create mood and meaning.

Over the course of the major, you will develop editing skills in dedicated classes with a focus on current practice in the publishing industry and in peer-feedback workshops. Supported by accomplished and published writers, you will finish your degree with a writing portfolio and valuable writing experience. Through this major you will gain skills highly valued within and beyond the university – to write cogently, to adapt style for different circumstances and audiences, to engage critically with language, and to tell compelling stories.

36 month

Duration

$ 31400

Tuition

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions.

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.

You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.

You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.

You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

International business

Get ready to work in an international business.

Our major in International Business will provide you with the skills and knowledge to develop a career in businesses and organisations that operate in an increasingly globalised economy.

The multidisciplinary components of this course include economics, finance, management and marketing, from an international perspective. You will also explore key contemporary issues in digital business, smart value chains, data analytics, cultural diversity, corporate social responsibility, and the challenges of international development and sustainability.

Learn how businesses operate differently in the local and international markets. You will have opportunities to connect with industry, both in the classroom and in the field, and to internationalise your study by completing part of your degree overseas.

36 month

Duration

$ 36400

Tuition

View All Courses by La Trobe University - Melbourne Campus, Australia

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