Bachelor of Media and Communication in Marketing

at La Trobe University - Melbourne Campus Australia

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

Digital Media is reshaping modern communication. New platforms and technologies have resulted in new consumption patterns and management, and new mediums mean new ways of communicating to different audiences.  The Digital Media major allows you to develop critical knowledge of how technology has transformed communication, as well as delivering practical skills for how to plan and produce digital media projects. You will learn how to write for digital audiences, analyse and plan social media strategy, produce video and audio content, like podcasts – and pull them all together in multimedia content packages.  

In this major you will be taught by experienced media professionals, but also take a cross-section of digital business subjects to help explore how your digital skills can be applied in modern workplaces. In additional to technical skills, the soft-skills this major delivers, like creativity, digital literacy, written and verbal communication, problem-solving and teamwork, repeatedly appear as critical traits for employees of the future.

As automation, digitisation and data analytics transform how we live, businesses are looking for forward-thinking graduates who can create new solutions and provide a competitive edge.

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business with La Trobe's Bachelor of Commerce.

Co-designed with industry leaders, including Deloitte, PwC and Ernst & Young, you'll build strong foundations in the technical business knowledge and enterprise skills you'll need for the careers of the future.

Discover the power of contemporary digital business tools and work with industry-standard software. You'll prepare to meet the challenges of automation, the power of big data and analytics, and the rapid evolution of business and consumer technologies with this flexible degree.

In our core commerce subjects, you'll cover areas like analytics, sustainability, finance and economics – and develop valuable skills like critical thinking, problem-solving and change management. You'll also build important knowledge about business and company law, and have the opportunity to undertake a Work Integrated Learning project in your final year.

Then, to become a true business specialist, you can tailor your degree by pursuing majors, minors or a double degree.

Management

Good management practices are critical to the success of modern businesses. Well-managed organisations typically have higher levels of productivity and growth, cultivate highly committed and productive workforces, and are better equipped to survive an often disruptive and turbulent business environment. The Management major offered by the La Trobe Business School provides an understanding of the theories, concepts and processes that drive the management of contemporary organisations. You will explore areas in the key management principles of planning, leading, organising and controlling. In addition, you will investigate critical elements involved in the management of modern businesses, including ethical business practices; the management of effective organisational change; the development of strategies and competitive advantage; the management of international businesses and the impact of globalisation on business practices. You will develop your entrepreneurial thinking, problem-solving, critical thinking and leadership skills, and promote the application of the UN’s Principles of Responsible Management.

Due to the global effects of population growth and the COVID-19 pandemic, the number of people living with chronic conditions is on the rise. As a result, the demand for nurses in all specialised fields is expected to rapidly increase.*

La Trobe's Master of Nursing lets you match your study to your career aspirations. Enhance your knowledge and skills in specialist areas by choosing from a range of clinical and non-clinical subjects.

If you're a registered nurse working in Australia, you'll have access to a wide variety of specialisations. Enjoy a flexible, blended learning approach that combines face-to-face workshops with online study that you can fit around your work commitments and access from anywhere. For a clinical specialisation you will also undertake advanced clinical training in your own hospital's relevant work setting.

If you're looking to pursue a career as nursing educator, academic or manager, you'll have access to our online non-clinical specialisations. Develop advanced knowledge of nursing research along with the critical thinking, problem-solving and communication skills you need to thrive as a nursing researcher, educator or leader.

Dreaming of a career in science? Understand the world around you and discover a career of choice and versatility.

La Trobe's Diploma of Science is a supported pathway into the Bachelor of Science – or the qualification you need to kickstart a career in entry-level roles in the science industry.

Explore basic scientific concepts and learn how to harness collaboration in the laboratory. Consolidate your new knowledge and skills through practical, laboratory-based classes where you'll have opportunities for hands-on experience. And build skills in scientific communication – an essential skill for sharing outcomes with different audiences.

Already know where you want to steer your career? Our wide range of electives allow you to take specialist subjects right away. Depending on your campus, choose from biochemistry, zoology, physics, molecular biology, data science and more.

You'll learn alongside Bachelor's students in the same subjects, while you map out your transition to further university study. Depending on your subject selection, after successfully completing your Diploma you can transfer directly into the second year of La Trobe's Bachelor of Science. That's all thanks to the one year's worth of course credit (also called advanced standing) you could receive for the subjects you study in your Diploma.

We'll be with you every step of the way. Receive tailored advice from a dedicated Senior Support Adviser and connect with discipline-based peer mentors. We'll help you enrol, choose your subjects and navigate university systems and requirements. You can also access La Trobe's Careers Service to help you shape your future.

You'll learn:

• Core scientific skills - Understand science fundamentals and the basic concepts of how science works.
• Communicating as a scientist - Learn how to communicate basic scientific ideas in written and verbal formats to various audiences.
• Collaboration and teamwork - Discover how to collaborate and work effectively in teams to solve problems and achieve shared goals.

Growing minds need guidance and inspiration. As the bridge between childhood and adult life, teachers offer a unique opportunity to help shape our next generation of thinkers, doers and dreamers. And with young people growing up in a rapidly changing world, we need educators who understand the challenges they face and are skilled to guide them to become their best selves.

If you're passionate about helping young people to flourish, La Trobe's accredited Bachelor of Education offers your best path to a rewarding career in teaching. Carefully designed by expert teachers and leaders in the learning sciences, our Bachelor of Education will give you the skills, experience and confidence to make a difference from your first day as a qualified teacher.

Take your time and find out what area of teaching you'd like to specialise in. You won't have to decide what you'll teach – secondary, primary, or early childhood and primary – until the end of your first year. Then, you'll dive deep into your area of specialisation and develop unique and comprehensive skills.

Offered at every La Trobe campus in Victoria, our Bachelor of Education is extremely flexible. Learn in blended mode (online, in schools, in community and on campus), making it easier to balance study and life commitments.

You'll seamlessly integrate theory and practice through a careful blend of learning experiences. Learn the most up-to-date and proven approaches to teaching, then put them into practice. You'll spend at least 80 days in schools and education centres, learning how to manage classrooms, design class plans and guide students.

Learn from currently practising teachers and get valuable knowledge that no textbook (or YouTube video) can give you. Study in a supportive learning environment, mentored by our experienced and dedicated teaching staff. You'll also learn from leading researchers who are changing the way people learn to read.

Become a strong, independent learner and develop your identity as a teacher. At La Trobe, you'll gain a thorough understanding of the important ethical and technical requirements for being a teacher. You'll graduate classroom ready, equipped to become the best teacher you can be.

If you decide to pursue primary or secondary teaching, you'll develop discipline specialisations that you'll take straight into the classroom when you graduate. But no matter which path you choose, you'll learn alongside students working across all age groups, so you'll constantly learn about all stages of a child's education journey.

We are embedded within communities. This means you'll be connected to the communities you serve and have strong professional networks. And with campuses across metropolitan, regional and rural Victoria, we collaborate with a huge range of communities.

You'll build classroom skills in challenging and diverse placements. Learn how to be an adaptable teacher and discover how to design learning environments that meet the needs of a wide range of students inclusive of race, gender, ethnicity and socioeconomic status. You'll focus on Indigenous knowledge and learn how to meet the needs of diverse individuals and communities.

Be prepared to teach in any school. At La Trobe, you'll learn the most up-to-date skills needed for the modern classroom. Graduate feeling completely prepared and confident from the first day you step into the classroom.

Early childhood and primary

This major is for students with a special passion for nurturing our youngest hearts and minds. When you study La Trobe’s early childhood and primary major, you’ll learn how to provide meaningful education for newborns, right through to children aged 12, with a particular focus on children up to 8 years old.? 

Learn proven approaches to teaching young children. You’ll gain an in-depth understanding of child psychology and how this special age group learns. Get experience teaching in all the most significant growth areas – from how to read and write, to how to make (and keep) friends, and how to observe and navigate the world around you.? 

Get the practical skills you’ll use every day in your career. Learn how to plan and provide lessons, understand how to engage with a diverse range of learners, learn how to provide assessments, and get practise engaging with parents, other teachers and the school community.? 

With extensive practical experience woven into the course, you’ll graduate ready to make a real and lasting difference for our youngest children.  

To create an optimal legal system, we need to understand human behaviour and what clients need. More than ever, employers are searching for experienced professionals with expertise in law and psychology who can create innovative solutions to our most pressing legal challenges.

In La Trobe's Bachelor of Laws (Honours)/Bachelor of Psychological Science, you'll build an adaptable skillset that combines skills-based legal training with expertise in psychological teaching, preparing you for a rewarding career.

As you study law, you can tailor your degree to your personal career aspirations with a wide range of elective subjects and opportunities for hands-on professional experience. We combine outstanding legal training with a progressive approach that prepares you for employment. You'll build legal expertise in key areas of law and develop skills that are highly valued by all employers, like advocacy, negotiation, and dispute resolution.

In your accredited psychological science degree, you'll enjoy the full benefits of having access to academics who are experts in their fields. Explore the environmental factors that affect our mental health and understand how community members cope with mental and physical disorders. Thanks to our electives and specialised minors, you'll be able to further ensure your study meets your specific career goals.

With access to real-world placement opportunities in both law and psychology, you'll also have opportunities put your knowledge into practice – whether it's working at a community legal centre, law firms and government agencies, or undertaking a psychology-related field placement.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

In the Italian Studies major you will combine the study of the language with the study of Italian culture, literature, cinema, history and translation. The primary focus of this major is on contemporary Italy, but you can explore aspects of early modern, Renaissance and twentieth-century Italy in selected subjects. A major in Italian Studies provides you with the opportunity to develop your written, spoken and comprehension skills in Italian to a high level, while enhancing your critical thinking skills, and becoming proficient at analysing texts and at presenting reasoned arguments. Studying Italian will equip you with valuable communication skills. Recent graduates of Italian studies have found employment in teaching, diplomacy, government, social work, art history and restoration, international business, publishing, journalism, tourism, and translating and interpreting. Students of Italian are encouraged to consider spending one or two semesters studying at an Italian university as part of an approved exchange program. (Please note: overseas programs may be impacted by travel restrictions.) Italian is taught at a number of levels starting from beginners. For those with prior knowledge of and/or qualifications in the language, a placement test and interview may be used to determine the appropriate stream for a student.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

Digital Media is reshaping modern communication. New platforms and technologies have resulted in new consumption patterns and management, and new mediums mean new ways of communicating to different audiences.  The Digital Media major allows you to develop critical knowledge of how technology has transformed communication, as well as delivering practical skills for how to plan and produce digital media projects. You will learn how to write for digital audiences, analyse and plan social media strategy, produce video and audio content, like podcasts – and pull them all together in multimedia content packages.  

In this major you will be taught by experienced media professionals, but also take a cross-section of digital business subjects to help explore how your digital skills can be applied in modern workplaces. In additional to technical skills, the soft-skills this major delivers, like creativity, digital literacy, written and verbal communication, problem-solving and teamwork, repeatedly appear as critical traits for employees of the future.

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

The Visual Cultures major brings together multidisciplinary approaches to visual culture, from the moving image to art history and art theory. Today's world is image-saturated, from art to advertising, propaganda to photography, fashion to film, architecture to graphic design, and from newsfeeds to Instagram. As digital technology expands, more and more people become active producers and consumers of visual culture. In this major you will learn how visual meaning is socially, politically and culturally constructed and received in the past and the present.

The Visual Cultures major will provide you with theoretical and analytical skills to critically interpret and write about images and objects. You will be trained to shape, transform and engage with contemporary visual culture, exhibitions and museum practices, and to work in the arts industry, education, and the GLAM sector (Galleries, Libraries, Archives and Museums).

If you can't let go of unanswered questions. If you love learning. If you're passionate about the world around you. Then it's time to start your journey at La Trobe.

With our flexible Bachelor of Arts, you can choose from an incredible array of majors and minors. You'll have access to around 50 majors and minors from humanities, social sciences, business, health and science, keeping your career options open. Pursue your passion and your profession.

Shape your own future with this interdisciplinary degree. You'll choose one arts major, then explore your interests or build an essential skill when you choose secondary majors, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Create your own path. Want to major in sociology, with a second major in psychology, then take Chinese as an elective? Go for it. Or perhaps you'd like to pair economics and English. Or crime, justice and legal studies with linguistics. Build your own future – we're here to help you achieve your dream. No matter which path you choose, you'll learn from world-class academics and leading researchers.

In your first year, you'll explore your interests and passions. Try a language; or get a taste for history, English, politics or creative writing. In your second and third years, you'll delve deeper while also choosing electives and minors that broaden your skills and knowledge. You may also choose to develop professional skillsets in areas like psychology, public health, marketing, science, sport management and more.

This flexible degree also offers a range of study options. You can choose to study face-to-face at our Melbourne Campus and enjoy our on-campus facilities, or you can study online – knowing your experience will mirror on-campus students, with tutorials delivered in a synchronous manner. Unlike many other online degrees, at La Trobe you can login to live sessions and engage directly with academics and your fellow students in real time.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.* Many of our exchange programs are financially supported. Your dedicated course advisor will help you to find your path and explore new opportunities.

The world is waiting for you. Step into it.

Ethics is the study of how we should live, what we should value, and how we can identify the right way to act. Social justice asks us to consider how the benefits, burdens, and opportunities involved in living together in societies should be distributed, to ensure fairness while appropriately respecting individual rights and liberties. In the Ethics and Social Justice major you will acquire a firm foundation in theoretical approaches to these important questions. Frameworks and theories from philosophy, social sciences, politics, gender studies, development studies, and law will provide you with ways to analyse inequalities and understand how they are created and reinforced, and to explore the roles of power structures and social coding of various axes of difference. In examining social justice issues from a range of theoretical perspectives, you will gain a robust conceptual understanding along with experience applying concepts in different areas – a skill increasingly important in a rapidly changing world. These skills and areas of knowledge will ultimately allow you to question, and seek to improve, social practices and institutions.