Master of Marketing with Specialisation in Business Research

at La Trobe University - Melbourne Campus Australia

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

Marketing

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era.  The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

We live in one vast, interconnected world. While nation states and local economies still dominate the overall playing field, there’s an ever-increasing flow between countries – of trade, capital, information and people. And it’s irreversibly transforming our lives. In this time of unprecedented change, there are more global challenges and they need urgent solutions. While we can’t predict the future, we do know this – we need more highly skilled professionals who can help us navigate this complex and delicate environment, and ensure we build a better world for all.

If you're keen to address the biggest global challenges of our time, La Trobe's Master of International Relations will give you the interdisciplinary skillset to make a real difference. Develop a solid grounding in international political theory and learn how to navigate the complex power dynamics between governments, multilateral organisations, international businesses and international NGOs. You'll graduate with the skills to work on current global issues and create positive change across cultures and societies.

In this comprehensive degree, you'll focus on public policy that promotes social justice and explore key themes of poverty, gender, inequality and the threat of war. Understand how foreign policy is made and build your knowledge of international law. Examine the role of international institutions in humanitarian law, international environmental law, refugee law and the laws of war. Then explore the sprawling networks of global economic interdependence, while investigating both the harms and benefits of globalisation. You'll understand the issues from a meta perspective, so you can create policies for governments and intergovernmental organisations such as the World Bank, ASEAN and the United Nations.

Learn from high-profile academic staff with extensive research and teaching experience. Outstanding educators who are passionate and deeply knowledgeable about their subject matter, they also have vast professional networks which students can access via placements and research. You'll learn from renowned commentators who are frequently quoted in local and international media, and whose expertise is sought by government committees.

Politics, philosophy and economics degrees have produced political and community leaders who have shaped our world, including Nobel Peace Prize winner Malala Yousafzai, journalist and film activist Tariq Ali, and former Australian Prime Ministers Malcolm Fraser and Bob Hawke.

The world needs creative leaders to respond to society’s greatest challenges, including the global effects of the climate crisis and the social impacts of inequalities in resources, opportunity and power.

La Trobe's Bachelor of Politics, Philosophy and Economics gives you a multi-disciplinary perspective on the political and economic systems that shape the world. Develop the skills to respond to urgent problems and make a positive social impact

Through the study of politics, you'll enhance your knowledge of political institutions and their history. Analyse who is disadvantaged by existing institutions, and identify what opportunities exist for creative policy development.

Take subjects in philosophy that explore the debates around human rights and justice. Refine your critical thinking and logical reasoning skills and consider how our conceptions of self are informed by society.

Through the study of economics, you'll learn how the economy works in a world of globalised and interdependent markets, examining the relationships between economic systems, institutions, and policy.

Explore how governments can manage their economies to achieve important social objectives. Investigate competing theories of political economy, including institutional, feminist, post-Keynesian, behavioural, and ecological economics.

Equipped with these disciplinary skills, you'll discover the interconnections between philosophical thinking, the study of politics, and economics. From there, you'll apply these interdisciplinary insights to a range of policy contexts.

Tailor your degree to your interests and passions. Choose from five majors, including political economy, politics, economics, political philosophy, and philosophy. Depending on your major, you'll be able to build specialist knowledge in inequality, global institutions, climate change, human rights, political processes and behavioural science.

In your third year, you'll have the option of gaining practical experience and expanding your professional network through a work-based learning placement. Previous graduates have enjoyed internships in the public service and with the Victorian Parliament, as well as a range of non-government organisations and businesses, including Trades Hall, the Grattan Institute, and charitable organisations.

Graduate ready to tackle real-world problems, including climate change, the need for sustainable innovation, and the unequal distribution of wealth, opportunity, and power.

Political philosophy

This Political Philosophy major can only be taken by students in either the Bachelor of Politics, Philosophy and Economics or the double degree with Law (Law (hons)/ PPE). The goal of this major is two-fold. First, in conjunction with PPE degree cores, the major’s core units ensure that students cover a minimum amount of Economics, Politics and Philosophy in their PPE degree overall. Second, core-choice in the major then allows students to specialise in one of three thematic modes of study in philosophy, modes that are particularly relevant to interdisciplinary analysis that also employs knowledge and skills from the disciplines of politics and economics too. In this Political Philosophy major, students can choose to study normative questions about how we should act both as individuals and as a collective (featuring debates about ethics, human rights and the nature of justice). Or students can refine their critical thinking and logical reasoning skills, and apply these skills to the social and behavioural sciences. Or students can cultivate a nuanced understanding of identity, by considering how our conceptions of self are informed by society. Equipped with one of these specialisations, you will be able to consider how our shared institutions might be designed, in view of achieving certain social objectives, supporting the broader aims of your PPE degree.

Undertaking a major in Political Philosophy will connect you with experts in philosophy, political theory, game theory, rational choice, “gender, sexuality and diversity studies,” and environmental humanities.

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

The Creative and Professional Writing major allows you to hone your writing skills in multiple genres and forms. If you have a passion for telling stories and using language to change the way we see the world, then this major gives you the opportunity to experiment with the short story, extended fiction, creative non-fiction and script-writing. As well as crafting your own pieces, you will learn about the links between creative practice and literary studies and discover how your own writing relates to or challenges literary traditions. You will practice reading as a writer, paying close attention to the strategies other writers use to create mood and meaning.

Over the course of the major, you will develop editing skills in dedicated classes with a focus on current practice in the publishing industry and in peer-feedback workshops. Supported by accomplished and published writers, you will finish your degree with a writing portfolio and valuable writing experience. Through this major you will gain skills highly valued within and beyond the university – to write cogently, to adapt style for different circumstances and audiences, to engage critically with language, and to tell compelling stories.

Accountants work to help businesses thrive. Whether it’s in business, government, the not-for-profit sector or elsewhere – accountancy expertise will open doors for you.

La Trobe's Bachelor of Accounting has been designed in collaboration with industry partners to teach you core accounting knowledge and skills across every aspect of business.

From working with industry-standard technology to undertaking a project which simulates real-world business scenarios, you'll gain the technical and human skills you need to adapt and thrive in our era of digital transformation.

With a range of optional majors and minors, as well as a wide breadth of electives, you'll be able to build your degree to support your career ambitions.

Develop vital knowledge and skills in accounting, information systems, finance, economics, management and data analytics tools. Build a deep understanding of financial accounting, business law and management accounting. Then integrate your knowledge by studying auditing and assurance, forensic accounting and taxation.

You could have the opportunity to undertake a work placement where you gain real-life experience and first-hand knowledge of professional organisations. Previous students have worked at accounting firms of all sizes, from multinationals to metropolitan and regional firms, as well as government institutions and local and international businesses.

Gain hands-on experience. Develop your professional networks through the connections you make as you study. Be ready to become a trusted authority on business operations.

For thousands of years, human societies have grown, prospered and warred through diplomacy and trade. In today’s hyper-connected global markets and diplomatic arenas, we need highly skilled professionals who can navigate this complex global landscape and make the most of evolving business structures.

La Trobe's Bachelor of Commerce/Bachelor of Global Studies gives you the expertise to build a rewarding career in global politics, human rights and international business. Gain strong foundations in international trade and diplomacy, as well as a well-rounded business skillset.

Explore the complex social, commercial and sustainability challenges faced by corporations and diverse communities. Understand how to analyse problems, develop forward-thinking solutions, and negotiate with stakeholders to turn your ideas into action.

Grow as a leader and a thinker. Challenge your ideas and preconceptions. Expand your networks and your horizons. You'll be prepared for the rapidly evolving world of international trade and the complex web of relationships negotiated by governments and multinational organisations every day. Develop the creative and analytical skills to work across a wide range of industries, and build the resilience to face real-world challenges.

We understand that global experiences are vital for your studies. You'll have the opportunity to get out of the classroom and build both your skills and your professional network at one of our overseas partner universities. You'll also have the opportunity to do an internship, either in Australia or overseas, that's tailored to your career goals.

Whatever your ambition, tailor your degree with specially curated majors and minors that allow you to explore the various business, economic, geopolitical and humanitarian forces shaping our world.

Graduate ready for a rewarding career in trade, diplomacy, politics, government, business, economics and finance.

French studies beginners

The French Studies major enables you to participate in a dialogue with the French-speaking world by developing your proficiency in the language and your knowledge of French history, society and culture. The French Studies major will give you access to a vast network of international communication and a rich body of literary, historical and scientific knowledge. French is spoken on all continents and in various organisations such as the United Nations and Médecins Sans Frontières. The language prepares you to excel in numerous fields including education, translating and interpreting, foreign affairs and trade, international law and humanitarian work. You will be strongly encouraged to apply for an exchange program with one of La Trobe’s partner universities in France. (Please note: overseas programs may be impacted by travel restrictions.) You should enrol in the appropriate stream at first-year level: Beginners (students with little or no prior knowledge of French), Intermediate (students with Year 11 French or equivalent), Advanced (students with Year 12 French or equivalent) or Extended (native or near-native competency).

Turn your passion for biology into a diverse career. La Trobe's Bachelor of Biological Sciences gives you a strong scientific grounding plus the flexibility to specialise in an area that interests you.

Start with the basics. Build foundational skills in biology, chemistry, ecology and biodiversity, and explore the impacts of infection, epidemics and pandemics.

This degree is all about getting your hands dirty. You'll start practical classes from your first year – both in our on-campus labs and facilities, and out in the field. Get a glimpse into your professional future in science with industry-led workshops and seminars, as well as opportunities for work placements.

Customise your course with a major of your choice. Select from a range of areas, including biochemistry, botany, ecology, genetics, human physiological sciences, microbiology or zoology. This degree also gives you the option to take a double major or choose an additional minor.

All the way through your degree, you'll be building fundamental skills in experimental design, analysis, data interpretation and reporting. At the same time, you'll develop your expertise in problem-solving, teamwork, written and verbal communication and data presentation – skills that will serve you throughout whatever career you pursue.

Zoology

Explore the evolution of the animal kingdom. You’ll learn the ecology, behaviour, physiology, development and origin of animals and examine how they interact with their environment. Develop hands-on experience with fieldwork opportunities and access to our on-campus Wildlife Sanctuary.

Students commencing their studies at Albury-Wodonga campus are required to transfer to the Melbourne campus from second year to complete this major.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

Enhance your classroom learning by taking advantage of optional internships, work experience, and our study abroad program*. Gain hands-on experience working with community legal centres, law firms and government agencies. Find out what it takes to interview clients, prepare legal advice and work with senior lawyers to develop legal solutions.

Graduate ready to make a positive difference. With combined expertise in law and arts, you can build a career as a solicitor or barrister, in-house counsel or corporate consultant, working in commercial law firms or community legal centres. You could also work in the public service as a government lawyer or support social justice initiatives in the not-for-profit sector.

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work opportunities including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.

Explore your passions and build a rewarding career.

Today’s workplaces are rapidly evolving. Governments, businesses and law firms need passionate professionals who not only have advanced legal expertise, but also the ability to think critically, analytically and creatively.*

La Trobe's Bachelor of Laws (Honours)/Bachelor of Arts lets you enrich your legal education by pursuing your interests and passions. Open doors to a diverse range of rewarding careers, while exploring how to make a difference in your community.

Learn the fundamentals of criminal, constitutional, property and company law. Explore the legal system and understand how it can be used as a powerful and positive force in society. Develop key skills in advocacy, negotiation and dispute resolution.

You'll also choose from our list of arts majors and explore your area of interest. Broaden your knowledge and experience by studying areas like politics, languages, sociology, history, philosophy and media studies. Learn how to communicate effectively and think critically, analytically and creatively.

You can also choose to complete law electives that complement your arts specialisation. For example, a politics major can be matched with related subjects like public international law and human rights law. While a language or philosophy major could be augmented by subjects in areas like Indigenous Australians and the law, intellectual property law or family, society and law.

In the English major you will encounter a variety of literary forms, from the short story to the novel, plays, poetry and memoir and read a wide range of texts spanning some 500 years of literary history from Shakespeare to Alexis Wright. The subjects available to you in this major will help you develop ideas in literary history, literary theory and contemporary critical approaches while also providing a focused study of literary genres, periods and regions. Critical and creative practices are often linked in the English discipline, with understanding gained through one mode sustaining the other. By delving deeply into texts, you will discover some of the complexities of language and the ways in which culture, thought and writing have shaped and continue to shape each other.

In this major you will be taught to analyse literature in English from around the world, addressing key issues of identity, representation, conflict, desire, authorship and ethics. You will be encouraged to reflect on your own reading habits and to travel beyond the limits of lived experience, extending the capacity for empathy or learning to sit with difference. Reading in this way is a vital means of knowing ourselves as individuals and as part of our wider community.

Explore what you’re passionate about and build a rewarding career.

The world is complex. And while we’re making serious inroads, many aspects of the human mind, behaviour and health are still beyond our understanding. There’s still so much to discover. As culture and technology continue to rapidly transform, we need skilled, empathetic and creative professionals who are passionate about broadening our understanding of both the world and our bodies – intelligent and caring people who want to create healthier communities in Australia, and around the globe.

If you're curious about the world, and passionate about making it a healthier and fairer place, La Trobe's Bachelor of Arts/Bachelor of Health Sciences will give you everything you need to pursue your passion and your profession. Choose from an incredible array of majors and shape your future with this interdisciplinary degree.

Create your own path by combining majors from a wide range of areas. Pair psychological science with public health, or health promotion with sociology. Learn how to help victims of crime by combining rehabilitation counselling with crime, justice and legal studies. Or find inspiration in the human mind by pairing psychological science with creative and professional writing. You're in charge of your future and we're here to help you build your dream career. No matter which path you choose, you'll learn from world-class academics and leading researchers.

Develop essential skills that you'll use for the rest of your life. Creative thinking. Critical analysis. The ability to understand and communicate with a wide range of people. And the knowledge you'll acquire – across both arts and health – will set you up for a successful career in a wide range of industries across both sectors. Once you've graduated, you may also have the opportunity to undertake postgraduate study in health and science, including clinical programs, or any one of our humanities and social sciences postgraduate programs.

The health sciences majors include both theory and lab practice units. For example, if you major in public health, you'll learn about environmental health issues, global health initiatives and health care systems. Or if you major in rehabilitation counselling, you'll explore the psychosocial perspective of health and illness, the issues related to living with chronic health problems, and sports and exercise psychology. You could even take your fascination with the human mind further by majoring in psychological science or study the complex inner workings of the body through the field of human physiological sciences.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement in a range of workplaces, including hospitals, regional health organisations or community organisations like SBS Radio, the Asylum Seeker Resource Centre or the United Nations Association of Australia or travel overseas for an international sustainability experience.[1] Many of our exchange programs are financially supported. Your dedicated course adviser will help you to find your path and explore new opportunities.

The Greek Studies major offers you the opportunity to study aspects of Greek language, culture, history and politics from the ancient world to contemporary Greece. In this major you will develop a critical understanding of the evolution of Greek culture in its original homeland and the diaspora, including multicultural Australia. Melbourne’s large Greek community provides you with a stimulating cultural and social environment in which to observe and practice what you learn. You can pair language subjects at a variety of levels with cultural subjects focussed on ancient and modern Greek literature, history and society. The skills obtained in this major will prepare you for a variety of work opportunities including teaching, translating, interpreting, health, banking, tourism, and related industries in Australia and overseas. You will also be encouraged to study in Greece or Cyprus through exchange programs or La Trobe’s overseas short study program “Connecting with Language and Culture in Greece.” (Please note: overseas programs may be impacted by travel restrictions.) Depending on your prior knowledge and/or qualifications in the Greek language, you may commence at Beginners, Intermediate, Advanced (post-VCE) or Extended levels.