Bachelor of Business in Marketing

at University of Wollongong - Wollongong Campus Australia

Sports are an integral part of life for many. From community building local sports clubs to the elite athletes idolised by many, sport is a key part of our social fabric. It has also evolved into a big business where major brands are produced, promoted and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Sport Marketing and Management and develop the skills to understand the business of sport and succeed in a career in sports administration, sports leadership and management, and sports marketing and public relations.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

What you will study
In this major you will develop the skills to lead and manage sporting careers and businesses, and gain insights into how successful sport management organisations should be designed and run. You will learn how marketing principles can develop the operations of sport organisations and how sport is used by sponsors to enhance their brand. You will also explore the perception of the role of sport in a healthy, active society and examine sport practices from a historical, physiological, sociological and philosophical perspective to understand some of the ethical challenges that can emerge.

You will have the opportunity to gain professional experience through an internship with a sporting organisation, or work on a research project to solve a real-world business issue presented by one of our sports industry partners.

The Bachelor of Pre-Medicine, Science and Health is a three-year undergraduate degree providing a solid foundation towards graduate medicine, dentistry, veterinary studies, optometry, podiatry, physiotherapy or pharmacy. Depending on which major/minor you choose, this course also leads to a wide range of postgraduate study or professional career options in the physical and life sciences, allied health or health informatics. High performing students from a diverse range of backgrounds are strongly encouraged to apply, in particular, Indigenous and rural students.

This degree will explore core content for medical school entry including academic literacy, critical thinking skills and an understanding of what it takes to be a successful health practitioner. Extracurricular activities will demonstrate your leadership, dedication, and cooperation. From your first year, you will have opportunities to participate in a wide range of volunteer and enrichment activities in the community. These will assist you in developing real-world skills and ready for a career in health and medicine.

In the first year, you will study core foundational topics in anatomy, biology, chemistry, exercise physiology, and nutrition. In year two, under the guidance of the course coordinator, you can tailor your interests by selecting one of the following study areas:

• Biomedical Research
• Exercise Science
• Medical Science
• Molecular Medicine
• Nutrition

In year three, a capstone subject examines medical case studies across topics in the same case-based learning format used by graduate medical schools across the world. The cases are explored and managed via patient-oriented evidence summaries, group video presentations, clinical trial critiques and debates on ethical issues.

Indigenous Studies explores the controversies, complexities and contradictions that shape what it means to be Indigenous in Australia and the world today. Contemporary Indigenous Australia is a fascinating crossroad of history, culture, power and politics. It includes the study of practical issues, political issues as well as understanding where these issues overlap.

Indigenous Studies at UOW is designed to equip you to think incisively about issues that impact on Indigenous individuals and communities on a local, national and global scale. This includes a focus on cultural, political, economic and social factors that have shaped, and continue to shape, the lives of Aboriginal and Torres Strait Islander peoples. This is developed through the study of international Indigenous experiences and engagement with a range of Indigenous perspectives and organisations on a global scale.

What you will study
The Indigenous Studies major consists of four core subjects that will introduce you to indigenous Australia, the critical themes, global perspectives and research methodologies.

The Master of Supply Chain Management gives professionals working in logistics, supply chain management, and operations management the skills to manage the flow of materials and information within and between organizations and other relevant stakeholders.

You will learn how to diagnose existing processes and supply chains and how to implement a supply chain strategy within an organization. Skills and capabilities are developed on topics such as forecasting, sales, and operational planning and procurement to name a few.

The Master of Education (Digital Technologies for Learning) is for graduates who wish to update and refine their skills in using contemporary technologies in teaching and learning. The program is suitable for those who already use digital technologies in their current roles and also for those who want to expand their career opportunities.

This degree
You will develop sound theoretical foundations and extensive practical skills that address the broader aspects of education and training.

You will also have the opportunity to tailor your degree to current and future career goals by incorporating electives from other education areas such as Educational Leadership.

This degree is flexible, allowing you to study fully online or in the classroom.

What you will study
This degree focuses on the use of digital technologies in learning. You will study technology integration, resources and course design, online learning and assessment evaluation strategies as part of this degree.

You will build skills to investigate and solve complex issues in the current educational climate and conduct an individualised research project that ties in with your work, interests and study specialisation.

The Master of Innovation and Entrepreneurship will provide you with the knowledge and skills necessary to develop ideas into sustainable business opportunities and to foster innovation in your workplace. You will learn how to cultivate an entrepreneurial mindset, experiment with design thinking, and learn to use tools and techniques to convert your ideas into reality.

Throughout your degree, our academics will equip you with knowledge in innovative leadership, financial skills for entrepreneurs, how to navigate the complexities of innovation and entrepreneurship, business innovation planning, and creating and marketing new products. You will understand how to raise capital and gain detailed knowledge of the complexities of initiating, developing, managing and exploiting innovation.

The Master of Innovation and Entrepreneurship will allow you to explore the potential exploitation of your own business idea. You will learn to evaluate opportunities from a range of perspectives, including financial, technical and legal, as well as gain a thorough understanding of the processes associated with the development and marketing of a new product in today’s complex environment.

You will then complete your degree with an industry-based research project that will enable you to apply the skills developed into a practical project.

Studying Sociology at UOW will prepare and enable you to understand, question and analyse human life and society, social processes, cultural and social change, and the social causes and consequences of human behaviour. You will develop an understanding of our diverse and rapidly changing world and identify the roots of and solutions to social problems. In an increasingly dynamic world, where divisions and inequalities are becoming more prevalent, this discipline provides invaluable analytical, research and intellectual skills and an in-depth understanding of our diverse societies and cultures.

The Sociology program at UOW organises specific study areas thematically, allowing you to find your own path through the curriculum, and consolidate in areas of interest over the course of the degree.

What you will study
Specific areas of study include: power and stratification; employment, work futures, and social policy; globalisation, migration, and urban/family life; sexualities, genders and intersectionality; social movements, subcultures and networks; and bodies, biotechnology, emotions and affect.

Double degrees aim to broaden a student's knowledge and skill base and improve career options in competitive, increasingly interactive fields. The programs are designed to enhance educational, academic and professional qualifications while minimising overall course costs and study time for the student.

This degree

The Bachelor of Mathematics - Bachelor of Science (Physics) provides a deeper understanding of the complementary areas of Mathematics and Physics. Graduates are particularly suited to careers involving mathematical modelling of physical systems.

Quantitative corporate finance and investment looks at the funding source and the capital structure of corporations. It examines tools and analysis utilised in corporate and business financial decision-making from a quantitative perspective. These decision processes may be short-term or long-term. Long-term decisions typically deal with the choice and type of corporate investments, sources of equity or debt funding and financial risk management. Short-term decisions mainly deal with working capital management of short-term assets and liabilities.

This degree
The Bachelor of Mathematics and Finance (Honours) teaches you the skills to apply sophisticated mathematical and statistical techniques to real-world problems. You are also encouraged to develop computing and communication skills, which are assets in the job market.

Bankers, investment managers, insurance companies and financial companies all rely on financial mathematics to survive and stay ahead of the competition.

Maths and Finance graduates work in all areas of industry and government as risk managers, investment advisers, traders, financial analysts and more. They work in all aspects of the finance sector from traditional banking to futures trading.

There are opportunities for scholarships from corporate partners, plus summer scholarships and undergraduate research projects with academic staff, access to programs of the Australian Mathematical Sciences Institute (AMSI) and inter-university courses via our Access Grid Room.

What you will study
You will learn how to assess investments and the method for identifying the best financial or investment product for a corporation. You'll develop quantitative skills and simultaneously develop an understanding of the corporate finance and investment sector.

Subjects you will study include: investment analysis, portfolio analysis, financial calculus, applied probability and financial risk, international finance, advanced corporate finance, linear and generalised linear models and partial differential equations. You will complete a Mathematics and Finance Honours Project.

The Master of International Business is designed to develop and broaden the capabilities and resources of business managers in the global business environment. It provides the opportunity to acquire contemporary knowledge and skills demanded by modern international business organisations.

You will study topics such as multinational financial management and cross-cultural management, gain an understanding of the international business environment, and learn how to develop international business strategies to achieve business objectives.