Bachelor of Business in Marketing

at University of Wollongong - Wollongong Campus Australia

Information and systems security is becoming increasingly important for everyday life: we want technology to protect our digital information such as IDs, assets and data security, and to secure email and online privacy for individuals, homes, families and offices.

Employees with skills in information and systems security are in strong demand across all sectors: from banking to finance, insurance, retail, government and defence, all fields where there is sensitive data and information that is at risk of being hacked and breached via the internet.

This degree
Computer scientists focus on the theoretical foundations and practical approaches to computation and its applications. They design methods and tools and write programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

You will be able to choose your major in your second year after studying a common core of subjects that links our computer science, IT and information systems degrees. Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem solving, network and communications, web technology, data management, system analysis, human–computer interaction, and project management. You’ll also complete a final-year capstone team project.

You can also choose to study a double degree with Engineering, Mathematics, Science, Creative Arts or Business. These programs of study will provide you with a broad experience of technology using various industry products such as Microsoft, Apple, Oracle, SAP and Cisco.

What you will study
The Digital Systems Security major focuses on the theoretical and practical applications of information and digital security across a range of subjects: operating systems security such as physical security, file and data protection, heterogeneous computing, systems architecture, cryptography and its secure applications, and network and telecommunications security.

The Visual Communication Design major allows you to develop skills in graphic design for both traditional and new media.
You will learn graphic design principles and practices, while working on client-driven design projects for print, online, mobile and emerging platforms.
You will graduate with flexible visual design skills, ready for new career opportunities that focus on communicating messages visually across a broad spectrum of contexts and media.

The Bachelor of Communication and Media enables you to expand your career options by combining the Visual Communication Design major with one of four other majors in the degree: Digital and Social Media; Journalism; Screen Media Production; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path.

What you will study
You will learn about typography, layout, photography, design thinking, vector-based imaging, animation and design for both online and mobile platforms. You will also learn the professional skills involved in working with clients, responding to briefs and developing visual strategy. Alongside these practical skills and experiences, you will study the ways in which emerging digital platforms are changing the context for visual communication design, both in Australia and internationally.

The Bachelor of Medical and Radiation Physics Advanced (Honours) degree is designed to produce graduates with the specialist skills necessary to find employment in hospital radiation oncology and nuclear medicine departments, in academic institutions or industry.

Advanced Medical and Radiation Physics degree graduates have a very strong background in physics as well as specialist theoretical, practical and programming skills in radiation medicine that are necessary to find employment in hospitals, research laboratories or related industries. There is also an additional focus on cutting-edge research and development opportunities throughout the degree.

Professional medical physicists from major hospitals in NSW will deliver key lectures and practical work as well as co-supervising thesis work. Students will find that they will move easily into employment and/or postgraduate work in this specialised area.

This degree
The Honours year is entirely devoted to Medical Physics topics. It has a substantial 24-credit point research component, which is carried out in collaboration with community, local, state or federal organisations. This research project is supported by three special subjects that deal with the major activities of a Medical Radiation Physicist: Medical Imaging; Nuclear Medicine; Radiobiology and Radiation Protection.

The course is underpinned by the success of the Centre for Medical Radiation Physics within the Faculty's School of Physics. You will benefit from the strong collaborative links in research and development that staff have with local and international companies and leading medical radiation physics institutions.

These include:

• USA: Brookhaven National Laboratory, MIT, Harvard School of Medicine Francis H .Burr Proton Therapy Beam Centre (MGH), Loma Linda University Medical Centre, Memorial Sloan Kettering Cancer Centre, Stanford University (SLAC), Montefiore Medical Centre Albert Einstein College of Medicine (AECM).
• Japan: KEK, Tsukuba Proton Therapy Centre, NIRS, Hitachi
• Europe: SPA 'BIT', Institute for Scintillating Materials (Ukraine), SINTEF (Norway), CERN, (Swit-zerland), European Synchrotron Radiation Facility, (France), PTB, Heidelberg Heavy Ion Therapy and Ludwig Maximilian University of Munich (Germany)
• Australia: ANSTO, CSIRO, Optical Fibre CRC, Insight Oceania Pty Ltd, Hitachi Australia, Siemens, Varian.

What you will study
You will study radiation interactions, dosimetry, detectors and instrument design related to medical physics, health physics, nuclear physics, radiation safety, and accelerator and reactor physics. Computer programming related to cancer treatment planning, particle transport and medical imaging.

If you continue your studies to an Honours or Master degree, you will learn about Nuclear Medicine, Radiobiology and Radiation Protection in hospitals.

The Bachelor of Journalism - Bachelor of Science double degree allows you to present science in an effective and persuasive way to a range of audiences. Media organisations are frequently looking for journalists who can offer specialist skills and industry knowledge. As a result of this double degree, you will be able to analyse and interpret theories and findings while engaging your viewer, listener or reader.

The Bachelor of Journalism provides in-depth hands-on training in journalism, converging media (radio, TV, web, phone, tablet), digital communication and multimedia storytelling. It has a strong professional focus, with an emphasis on practical learning with studio-based studies in multimedia content production. You will learn to research, produce and present entertaining and timely stories through video, audio, print and digital technologies including podcasting and webcasting, working both independently and collaboratively.

The Bachelor of Science will give you a broad understanding of your chosen specialisation, helping you apply an evidence-based approach to the natural and social world.

A Bachelor of Business – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Business prepares you for a range of careers, giving you the edge as you gain a legal perspective on contemporary and socially responsible business practice. It provides a program of study in commerce, business and administration and further develops analytical and interpersonal skills, and high levels of literacy and numeracy.

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.

We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

Today’s business environment is dynamic and complex. The Bachelor of Business degree provides core skills across all business functions, as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

This degree

Double degrees are designed to broaden your knowledge and skills set, giving you a competitive advantage in the workforce. They also reduce the length and cost of study by combining two different degrees. This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

On completion of this degree, you will be able to apply critical thinking, including the application of research methods to commercial issues in local, national and international contexts.

What you will study

The Bachelor of Business – Bachelor of Laws covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange. You will select from a list of business majors including, Accountancy, Economics, Finance, Management, Marketing and Public Relations.

The Bachelor of Science Advanced Honours (Atmospheric Science) degree is for high-achieving students interested in a challenging program leading to a career in scientific research. The UOW Honours website provides lots of useful information regarding research opportunities, scholarships, and application procedures.

Progress in atmospheric science relies heavily on the analysis of data produced by satellite-borne and other types of instruments designed by physicists. Atmospheric scientists need a broad scientific basis as well as experience in computing. With the growing field of climate science and increasing demand for tools and instruments to predict and monitor the environment, atmospheric scientists use their broad range of skills to contribute toward innovations in design and prototyping of instruments, and the analysis and interpretation of data.

What you will study
The Bachelor of Science Advanced Honours (Atmospheric Science) requires completion of subjects in physics, mathematics, chemistry, earth and environmental science and statistics. You will also study specialist subjects in remote sensing and the physics of atmospheric processes. You will participate in various enrichment activities and develop a close association with an appropriate member of one of the Faculty’s research teams.

This degree will suit students who possess both an aptitude for physics and mathematics alongside a broad interest in science.

The University of Wollongong collaborates widely with Australian and international atmospheric science communities including other universities, CSIRO, ANSTO, the Bureau of Meteorology, federal and state government departments and international networks.

A Bachelor of Computer Science – Bachelor of Laws from UOW equips you with a comprehensive legal education: a world-class degree that provides a thorough grounding in the law, as well as a real-world focus on the essential practical skills and the social and ethical context in which the law operates.

Combining Law with Computer Science allows you to understand and shape how the law functions within a technical context. This double degree combines the practical, problem-solving skills of Computer Science and programming with the high-level analytical, research and communication skills of Law. This will enable you to acquire specialist knowledge and skills across the continually changing landscape of Information Communication & Technology (ICT).

We believe that practical experience is a vital part of your legal training. We are the only law school in New South Wales that requires you to complete a legal internship, providing highly valued industry experience.  We are committed to social justice and providing a legal education that engages with the complexities of law's intersection with society.

Innovative technologies, such as cloud computing, big data, AI, machine learning, and block chain, are reshaping the world we live in. Huge amounts of data have been gathered as a direct result of the rapid advances made in technologies such as digital sensors, biomedical and healthcare devices, Internet of Things and data storage. Electronic data breaches and their legal consequences have become a significant problem in all industries.

This double degree delivers a practical and contextual legal education that prepares graduates not only for traditional careers in the legal profession but also for a wide range of careers in government, business and community organisations – as leaders, innovators and problem solvers.

What you will study

The Bachelor of Laws degree covers the prescribed areas of knowledge for future admission to the profession as well as including a choice of electives. Additionally, an integrated skills program equips graduates with experience in areas such as legal research, interviewing, legal drafting, advocacy and negotiation. Opportunities also exist to undertake subjects by way of an international exchange.

In the Bachelor of Computer Science you will study a common core of subjects that links our computer science, IT and information systems degrees. There is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors offered in the Bachelor of Computer Science:

• Big Data
• Cyber Security
• Digital Systems Security
• Game and Mobile Development
• Software Engineering

Geographers help shape the future by understanding, explaining and predicting both human and physical environments. You will study the human and physical forces that shape the planet and the political, social and environmental issues that arise as a consequence of human interactions with the Earth. Never before have geography skills been so important: faced with anthropogenic climate change and predictions of rising seas, bushfires and flooding, geographers will help understand and plan for a sustainable, socially just and resilient future.

Equally, in an era of massive data of both physical and human processes, geographers have never been better positioned to support decision making and planning at all levels of government and business.

Your degree
The Geography program at UOW includes the opportunity to undertake practical laboratory and fieldwork, taking advantage of the local Illawarra environment including urban and heritage landscapes, coastal landscapes, rainforest escarpment and freshwater ecosystems.

You will develop the knowledge and skills to apply the latest technologies in spatial analysis and satellite imagery within the context of these environments. These skills are in demand across a broad range of sectors including government bodies, industry, and consultancies.

What you will study
You will learn skills in logical and critical thinking, creative problem-solving, practical research, organisation and project management, numeracy, statistical literacy, computer applications (including geographic information systems), and strong communication. You will apply these skills to problems in physical and human geography, studying the natural environment, its processes, and the interaction of these with human society and the way it shapes and is shaped by the natural world.

Your studies will include climate change, biogeography, coastal and fluvial environments, populations, urban and regional societies, spatial geography and environmental management.

On completion, high performing students considering further study or a career in research should consider the Bachelor of Science (Honours) program. This one year degree offers students a pathway to expanding their knowledge in geography and achieving their postgraduate research aspirations.

The Graduate Certificate in Health Research is a coursework program in medical and health research methods aimed at clinicians and health professionals who wish to upgrade their skills in health research.

This degree

The degree is suitable for clinicians and other health professionals. It develops research skills in the fields of health and medicine and prepares you for masters by research or doctoral studies, and also for undertaking research activities in your workplace.

What you will study

• The course comprises two core subjects plus two elective subjects.
• You must complete two compulsory subjects and two electives in quantitative and qualitative research methods including research ethics and integrity.

The Bachelor of Creative Arts prepares you to become part of the creative industries, one of the fastest growing sectors in the world. The Bachelor of Business provides core skills in many business functions, essential to the contemporary arts and creative industries, as well as specialist knowledge in a chosen field.

In Australia, over 600,000 people create a living from working in film, television and radio as well as pod and webcasting; writing and editing; recording and performing; advertising and marketing; visual arts, design and architecture; as well as in museums (art and science), galleries, theatres and arts organisations. An understanding of the creative arts in tandem with practical commercial, business and administrative skills is essential for a career in arts administration, publishing, musical entrepreneurship or management of performing arts centres, museums, theatres or galleries. It gives practising artists and designers a unique edge in managing their talents for professional purposes.

By expanding your specialisation, you are able to carve out a career of your choice and gain highly competitive skills in a global workplace. It also enables people pursuing careers in business to think and work creatively and apply their business skills in the creative industries.

What you will study

The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.

You will choose one major from the Bachelor of Business: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations or Supply Chain Management.