Bachelor of Communication and Media

at University of Wollongong - Wollongong Campus Australia

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilize promotional tools an organization may use to create this competitive advantage and enhance a brand’s equity, whether the organization is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

Computer scientists focus on the theoretical foundations and practical approaches to computation and its applications. They design methods and tools and write programs for computer applications. These applications can be in areas such as computer systems to control machinery, information management and big data, applications for mobile devices, stock market trend analysis, game design, visualisation of chemical reactions, neural network design, computational geometry for robot navigation, patient monitoring in hospitals, and much more.

What you will study
Find your strengths and interests as you study the fundamentals of computer science and IT: programming, problem-solving, network and communications, web technology, data management, system analysis, human-computer interaction, and project management. Throughout your first year you will study a common core of subjects that links our computer science, IT and information systems degrees. There is an opportunity to specialise in a major at the Wollongong campus from your second year of study by choosing one or more of the following majors:

• Big Data
• Cyber Security
• Digital Systems Security
• Game and Mobile Development
• Software Engineering

For students who do not wish to specialise with a major, you will complete advanced subjects providing you with specific knowledge while also instilling you with professional knowledge and skills in computer science. In your final year you will develop your own application as part of an annual student team project, developing solutions to real-world problems provided by our industry partners.

Engage, explore and appreciate diverse pasts when you study History at UOW, and learn from the past to inform your future. History enriches your understanding of the world by offering knowledge and skills to comprehend the broad scope of human experiences - from our everyday lives, to global processes. You will learn to research information, critically evaluate debates, and express your arguments and beliefs clearly and effectively.

UOW's History degree focuses on themes that link Australian and international history, ancient and modern. You will discover what it is to be a Historian, through subjects that help you develop a sophisticated and critical appreciation of contemporary approaches to historical theories, methods, interpretation, arguments, and uses of evidence.

What you will study
Our core subjects will teach you broad histories of specific Australian, Asian and European societies. In second and third year you will be able to specialise and study topics in greater depth, including histories of empires, the political and social impacts of wars, and the development of the State.

In addition to the History major you will choose a minor or a second major from the Bachelor of Arts offerings.

Cell and molecular biology is one of the most rapid growth areas in science. This field incorporates fundamental components of biological and medical science and has an increasingly important role in many aspects of modern medicine, genetics, evolutionary biology, genomics, bioinformatics and biotechnology. This major will provide you with the skills and knowledge to enter careers in biomedical science and the biotechnology industry.

The Bachelor of Science is a flexible three year degree which allows you to choose from a variety of majors. In addition to these majors, opportunities exist for you to select additional minors to explore other areas of study.

What you will study
The Bachelor of Science major in Cell and Molecular Biology at UOW encompasses the exciting and rapidly evolving fields of biochemistry, microbiology, immunology, molecular and cellular biology. These areas of study deal  with the nature of biological phenomena at the molecular level. In this major you will investigate the processes that occur within and between cells, including genetic processes, the way cells carry nutrients, and how diseases attack healthy cells. You will learn about DNA and RNA, proteins, and other molecules involved in a variety of cell functions, including the transmission of genetic information. You will also use advanced tools and techniques for separation, manipulation, imaging and analysis.

This major will provide you with the skills and knowledge to enter careers in biomedical science and the biotechnology industry.

Health services in Australia, as in most countries, are experiencing a surge of interest and investment in e-health. The Master of Health Informatics is designed to provide IT professionals with specific knowledge of health informatics and provide health professionals with a better understanding of IT within their industry.

You will study core subjects in Knowledge Engineering, Introduction to Health Informatics, Information Design and Content Management, and Concepts and Issues in Healthcare Computing. Depending on your previous qualifications, you will complete subjects from either an Information Technology or Health specialisation. You will also complete a Professional Practice and Research Project.

On graduation you will be equipped to:

• Develop national and state-wide strategies for departments of health;
• Manage major health informatics projects within and between organisations;
• Provide leadership in health informatics in public and private hospitals, with health system vendors, telecommunications providers and pharmaceutical companies.

The Master of Clinical Exercise Physiology will allow you to upgrade your undergraduate exercise science qualifications so that you can work with individuals with disease and injury in the broader community. Clinical exercise physiology is an area of allied health that is specifically concerned with using exercise to restore good health and physical capability to people after illness or injury, or to improve the quality of life and manage physical function in people with chronic disease and physical disabilities.

This degree includes advanced clinical training for work as an exercise physiologist. As part of the course you will undertake 360 hours of clinical workplace experience. Completion of these hours is required in order to graduate. This experience is an essential part of the learning process and will allow you to put into practice what you've learned in the course to ensure that you will be work-ready for industry practice in both public and private facilities with a clinical focus.

The Bachelor of Sustainable Communities will provide you with an understanding of the challenges communities face, and the ability to manage them in a volatile world.  You will gain career-relevant skills in a practical setting, and have the opportunity to learn first-hand how other countries are seeking to create and maintain sustainable communities. Our technology-integrated learning ensures that you will graduate with the skills to excel.

What you will study
The Bachelor of Sustainable Communities is a multidisciplinary degree that provides the ability to appreciate complex environmental, economic and societal challenges, and a range of skills needed to provide solutions for sustainable communities.

You will study subjects from disciplines including Human Geography, Social Policy, Health and Society, Cultural Studies, Economics and Commerce, Science and Technology Studies, International Studies and Politics. You will gain skills in logical and critical thinking, creative problem-solving, practical research, computer applications (including geographic information systems), and strong communication skills.

Medicinal Chemistry covers all elements of the development of new medicines for human use, including the isolation of new medicinal agents from natural sources, the design and synthesis of new drugs, and understanding the cause of diseases at the molecular level. Medicinal chemists design and synthesise new medicinal and pharmacological agents, monitor guidelines for testing drugs and analyse drug regulatory affairs, assess patent applications for new drugs, and teach in tertiary institutions.

The Bachelor of Medicinal Chemistry (Honours) provides excellent training in the modern techniques of chemical science applied to the development of new diagnostic and therapeutic agents. During the fourth (Honours) year of this degree, you will undertake a substantial piece of independent research in Medicinal Chemistry, under the supervision of a leading researcher, together with other course work. On completion you will be ready for a career in the pharmaceutical industry, government agencies (health, agriculture, food and drug administration), or research organisations.

If you've excelled in your Bachelor of Politics, Philosophy and Economics degree, you should consider an Honours year to gain an in-depth understanding of a topic that interests you. The Honours research topics available are varied and negotiable: if you are passionate about a topic and want to find answers, you'll be encouraged and supported to do so.

Whatever your topic, being able to demonstrate your ability to achieve a complex goal, meet deadlines, investigate independently, use resources effectively and write coherently will be highly regarded by potential employers.

What you will study
The Honours year has two functions at UOW; as an in-depth project at the end of undergraduate study, and as a bridge between undergraduate study and advanced research.

Studying Honours will:

• Teach you research skills, navigation skills and how to use information systems (archives, the library, databases and electronic research networks)
• Provide an opportunity to articulate complex ideas in both verbal and written format
• Provide the experience of working closely with a supervisor on a project and preparing a major project to meet a deadline
• Provide experience in devising, researching and delivering an individual topic of study in an extended thesis of approx. 15,000 words

Exercise scientists look at the effect of exercise on human performance. They design, implement and evaluate exercise and physical activity for a wide range of people within the community. They provide programs for improving general health, the prevention of chronic diseases, health promotion and enhanced sports performance.

You will study anatomy, physiology, exercise physiology, exercise prescription, nutrition, neuromechanics, and biomechanics as part of your core subjects. You will gain a basic understanding of the anatomical and physiological basis of human motion and the effect of exercise on human performance in sport, industry, aging and in healthy living.

This degree also includes a workplace experience component that requires 140 hours of placement in a community, sporting, scientific or commercial exercise setting. Completion of these hours is required in order to graduate. This experience is an essential part of the learning process and will allow you to put into practice what you've learned in the course to ensure that you are work-ready as an exercise scientist. The course will prepare you for a career in sporting organisations, community health units, workplaces, and gymnasium