Bachelor of Communication and Media (Honours)

at University of Wollongong - Wollongong Campus Australia

Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.

This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

Engineering is vital to solving the world’s big challenges. Engineers are needed to support communities by designing and building livable sustainable cities, they create transport and housing systems, they design and build telecommunications network, the internet and computers. Engineers design systems to ensure ample clean water for the world’s population, to find non-polluting energy sources, to create ways to assist healthy living and ageing and to advance medical and health technologies.

Engineers are team players and many become CEOs and entrepreneurs; engineering graduates run over 30% of the world’s biggest international companies, nearly double the next largest discipline. Learn the fundamentals of engineering, both the technical and interpersonal skills, and apply your knowledge in real situations to prepare you for engineering the future with an internationally accredited UOW engineering degree.

This degree
You will study a common first year allowing you to learn more about engineering and its different fields before deciding which discipline to study. The common first year provides you with sound fundamentals in mathematics, statistics, physics, chemistry, computing, engineering science and communication, mechanics, materials and fluids. You then focus on your chosen major study from second year.

Your degree includes a 12-week hands-on industry placement. You may gain credit for relevant work experience, either in Australia or overseas, by participating in our Professional Options Program.

Engineers work in a variety of industries, for example, construction, mining, resources, aeronautical, electronics, engineering management, telecommunications, power generation and distribution, renewable energy, aerospace, water resource management, robotics and manufacturing, railroad and shipbuilding.

What you will study
The Bachelor of Engineering (Honours) - Flexible First Year option allows you to explore and consider the various engineering disciplines before selecting a major area of study. After completion of the first-year subjects, you can transfer into your chosen discipline of engineering.

The following double major combinations are also available: Civil/Environmental, Civil/Mining, Computer/Telecommunications, Electrical/Computer, Electrical/Telecommunications, Mechanical/Materials, Mechanical/Mining, Mining/Environmental and Mining/Materials.

Majors include: Architectural*, Biomedical, Civil, Computer, Electrical, Environmental, Materials, Mechanical, Mechatronic, Mining and Telecommunications Engineering.

As an engineering student at UOW, you will have access to fully-equipped laboratories and the latest computer-aided software that is used in modern industrial workplaces. Our lecturers encourage you to approach them and get involved in industry projects and learning opportunities so you get the most out of your university education. Our engineering students are trained through practical learning experiences including:

• Laboratory experiments
• Problem-based learning
• Computer simulations
• Teamwork assignments
• Industrial case studies
• Project management
• Site visits to industry

Our Engineering courses are designed to meet the needs of modern engineering and the innovative focus of industry.

Eating well is central to supporting growth and development, preventing chronic disease, and general vitality at all stages of life. Nutrition is the science of how the foods we eat affect our health. Nutritionists are scientists who attain, maintain and promote the health of the public through nutrition research, communication of nutrition information or public health forums. Dietitians are specialist nutritionists who, in addition to these research and public health roles, are accredited to work with individuals and groups to help improve their health outcomes and quality of life. This occurs in settings such as the community, hospitals, private practice, research and food service.

The Bachelor of Nutrition Science provides a strong grounding in areas including nutrition science, food chemistry, biochemistry, and metabolism, as well as training in nutrition research. You will be able to apply your knowledge to a range of community settings. These include working with organisations and industries to create better nutritional standards and policies, undertaking research, and working with communities to support health through improved nutrition. The program is designed to meet the prerequisite requirements for admission into the Master of Nutrition and Dietetics, which is required to be eligible for the credential of Accredited Practising Dietitian.

You will study the building blocks of nutrition: biochemistry, nutritional epidemiology, public health nutrition and physiology. You will explore the role of nutrients in the regulation of enzymes and metabolic pathways through to food sources of nutrients and food production. You will also consider nutrition education in the community, including the effects of food and nutrition policy on health.

Japan offers a rich culture of history, literature and arts, with its long history and a culture which features both traditional and ultra-modern elements. Japan also plays an important role on the Asia-Pacific political and economic stage, and is one of Australia’s major trading partners. The study of Japanese opens up a whole new world of linguistic and cultural experience that offers employment and research opportunities. It also provides access to the exciting culture of Japanese anime, manga and film.

What you will study
Students will study Japanese language, grammar, literature, art and history at UOW. The Japanese major offers a linguistic journey which focuses on developing the four language skills around real-world situations.
Core subjects focus on developing spoken and written language skills which can be used in real-life situations, as well as subjects on Japanese history, literature and society.

Studying English Literatures will get you thinking creatively about the English language. You will analyse theories, critique prose and verse, and take a more critical look at the signs and words surrounding us every day. It provides a platform for you to develop the skills that future employers are looking for including analytical thinking, exceptional written and oral communication skills, and the capacity to appreciate differences in cultural perspectives.

At UOW, English Literature is studied with regard to style, theme and form, and also in relation to questions of race, gender, sexuality, class and nation. This major introduces you to a broad range of texts, novels, poetry, essays, short stories, film, diaries and letters from medieval times to the modern, with a strong international focus.

What you will study

• We have a broad list of subjects that you can choose from depending on your area of interest, including literature and film, Romantics, US literature, Victorians, Shakespeare, and Indigenous literature.
• In addition to the English Literatures major you will choose a minor or a second major from the Bachelor of Arts offerings.
• Completion of full majors at regional campuses is subject to availability at time of enrolment.

The Graduate Diploma in Engineering delivers skills and applied competencies to students who wish to further their engineering knowledge and progress to become a professional engineer. It also provides a broadening program for current professional engineers who wish to further develop their engineering skills.

This degree provides a pathway to the UOW Master of Engineering, which is professionally accredited by Engineers Australia.

What you will study
You will study a core of key engineering subjects in Innovation and Design, Advanced Laboratory, Communication and ICT Workplace Practice and Engineering Research Method. You will undertake four elective subjects in your chosen field of either computer, electrical or telecommunications engineering.

This degree
The Graduate Diploma in Engineering is designed to train and enhance professional practice, advance technical and specialist skills, and provide an opportunity to put theory into practice with applied projects and research. The degree also delivers the strategic project management and communication skills essential for practising engineers.

Psychologists help us to understand who we are and how we think, feel, act and change through scientific study of the human mind and its functions, and how they influence behaviour. Psychological research seeks to identify mechanisms that explain behaviour in various contexts. Clinical psychologists work directly with clients to help them improve their wellbeing and psychological health using evidence-based psychological treatments. Their clients include children, adults, couples, families and organisations, and they can work in a wide range of settings, from private practices to the hospital system.

This degree
The Bachelor of Psychology (Honours) is a four-year undergraduate Honours degree which provides comprehensive training in the scientific study of human behaviour and experience, the physiological, sensory and cognitive processes that underlie it, and how the profession applies this knowledge to practical problems.

The Bachelor of Psychology is a route to Postgraduate coursework or research degrees in Psychology. It is also a partial qualification for provisional registration as a Psychologist with the Psychology Board of Australia.

What you will study
This course is for the highly motivated. The Bachelor of Psychology (Honours) program contains a significant research thesis along with coursework. You will learn how the science and practice of psychology is influenced by social, historical, professional and cultural contexts, and knowledge of ethical behaviour. Continuation in the degree will be dependent upon achieving a cumulative average of at least 75% in the Psychology subjects approved for the degree.

The Master of Philosophy (Arts) comprises 24 credit points of coursework and a thesis component in the Arts and Social Studies disciplines. Credit may be awarded for the coursework component and will determine the appropriate entry point.

For information regarding the University's research activity, research strengths, scholarships and services, visit UOW's Research and Innovation website. For specific information relating to research being undertaken within the Faculty of the Arts, Social Sciences and Humanities, visit the Faculty's research pages.

Environmental science is the study of the interaction between living and non-living elements of the environment, and how humans impact on these elements. Environmental scientists use a multi-disciplinary knowledge base to assess, research, and manage a wide range of environmental issues.

The Bachelor of Science major in Environment is a multi-disciplinary degree that draws together concepts from geosciences, biological sciences, chemistry, and physics. This degree develops wide-ranging capabilities involving fieldwork, mapping, computing and laboratory skills. The superb local marine and coastal habitats, amidst fresh-water and terrestrial ecosystems means Wollongong is ideally located for unique field experiences to enhance studies of the environment.

This course is ideal if you would like to complete a science-based environmental degree with career paths in environmental assessment, monitoring and management, or to consider trending jobs related to environmental sustainability, renewable energy, transitions from rural to urban landscapes, and urban greenspaces.

As data sets continue to expand exponentially, connecting data with artificial intelligence technology can provide new insights that are critical to solving complex problems.

Big Data can solve problems in science, society and business including population growth, transport, security, medical technology, trade and commerce. However, data first needs to be processed and refined so we can gain intelligence and make better decisions.

Artificial Intelligence (AI) aims to develop computer software and hardware to enable machines to learn from experience, adapt to new, incoming information and tackle tasks that require human-like thinking.

The most common examples of AI today - from chess computers to driverless vehicles - are based on deep learning, computer vision and natural language processing and various other methods. With these technologies, computers can be trained for specific tasks by processing large amounts of data and recognising patterns in the data.

AI is being integrated into every major technological system in the world in healthcare, legal and financial services, manufacturing, education, transport, agriculture, mining and other industries where automation and robotics can enhance production and improve safety.

What you will study
You will study subjects in the foundation of AI and Big Data, augmented and virtual reality and complete subjects in foundations of AI, modern AI, Big Data management, Big data mining techniques and implementation.