Bachelor of Business in Marketing

at Western Sydney University - Bankstown Campus Australia

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession.

The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.

If you want to explore how the mind works, question why people behave the way they do and help others lead their best lives, this degree is the ideal choice. Western’s Bachelor of Psychology (Honours) will pave the way for a range of career options, including further study required to become a psychologist.

Psychology at Western combines evidence-based biological, cognitive, neurological, social, developmental, and personality theory with statistical expertise and practical experience.This program is strongly vocational, equipping you with the specialist psychological and research skills you will need to discover more about human behaviour and answer questions about things we don’t yet understand.

As part of your four-year degree, you will be taught by some of the most respected experts in the field and gain the opportunity to undertake local and international work placements.Additional study is needed to become a practising psychologist. This program gives you a thorough grounding in psychology and the academic degrees to take your ambition to the next level.

The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations. Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people. The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success. An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers. The perspectives are local and international, with an emphasis on the value of cultural and demographic diversity. Graduates have knowledge of how leadership and management of people can support organisational objectives and create organisational opportunities. This capacity comes from grounding in human resource management and industrial relations practice using contemporary law and research in applied projects. Students combine this with an education in the pressures organisations experience in inter-disciplinary subjects focused on money, markets and management. That is, graduates develop commercial acumen and appreciate the competing interests around work, aware of trends locally and internationally. Throughout the program, students are challenged to develop and demonstrate communication, cultural, and analytic skills required to be innovative and responsible team-members and leaders.

The Bachelor of Languages and Linguistics is designed to develop expertise in languages, linguistics and inter-lingual communication.

Language is fundamental to the human experience. Through study of how language works, you will make contact with fundamental philosophical, socio-cultural, and psychological questions about what it means to be human.

You will also gain the analytical tools of empirical science, which will prepare you for success in post-graduate studies and careers in research, analytics, business and law.

Linguistics will also equip you to use your language and linguistic skills in professional settings such as teaching, interpreting and translation, journalism, business or international relations.

If you’re a fourth-year Psychology graduate, the Master of Professional Psychology gives you a fifth year of training under the 'five plus one' model, as recommended by the Australian Psychology Accreditation Council (APAC) and Psychology Board of Australia (PsyBA).

You’ll be trained in the key areas of ethics, psychological assessment and therapeutic interventions. Emerge with an APAC-accredited degree and 50 per cent of the requirements towards registration as a general psychologist. To obtain full registration, you will need to organise additional supervised placement hours.

To meet the need for forensically oriented psychologists in the field, this degree also addresses psychological practice within the forensic psychology domain

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Psychological Studies

The Psychological Studies major comprises units in the discipline of psychology that focus on the field of inquiry, using scientific techniques and methods to understand and explain behaviour and experience.

Units in the program are drawn from the following core areas of psychology: brain and behaviour, learning, motivation and emotion, social psychology, lifespan development, perception, and cognitive processes.

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Sustainability

Human society is facing ever increasing challenges from changing climate, expanding populations and industrial development. Traditional approaches to solve environmental problems needs rethinking and should consider circular economy, life cycle thinking, climate smartness, digitisation. In this Major, students assess various challenges in provision of water, food, infrastructure and energy then propose design solutions using holistic, futuristic and sustainable technologies and strategies. Through hands-on, real-life projects, students explore solutions that integrate technical, technological (IoT), social, cultural, geographical, regulatory and ethical factors. This major will benefit students aiming for careers such as Environmental Engineer/Scientist/Consultant, Natural Resources Manager, Waste Engineer/Manger/ Consultant, and Sustainability Engineer/ Manager/ Consultant.

The Peace and Development Studies major is concerned with methods for promoting peace, human rights and sustainability. It involves a critical analysis of inequalities of power and opportunity that lead to international and local conflict, social dislocation and environmental degradation. Students will examine the structural causes of racist and gendered violence, environmental crises, forced migration, poverty, resource conflict, and inter-generational inequity.

The inter-related network of solutions includes empowerment and self-determination, sustainable living, constructive development, peacemaking and peace building.

These require understanding of the theories and method for identifying, measuring and resolving conflict and environmental degradation. The assumptions and failings of traditional development practice are critically assessed. Students will engage social theory within an interdisciplinary and applied framework, at local, national and international levels.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Economy and Markets

The Economy and Markets major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries. Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world. A major in this area prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them. A major in this area is very highly regarded in the business world and opens up a very large range of career prospects in general business, finance and the public sector.

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work.

Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures.