Bachelor of Communication in Advertising

at Western Sydney University - Parramatta South Campus Australia

Be constantly challenged and extended by your studies. Think about a career involving scientific research.

Chemistry

A Bachelor of Science with a chemistry major will prepare you to take part in a process of inquiry, by both contributing to it and by using scientific knowledge to solve current problems. The Chemistry program provides a strong background in the key topic areas of contemporary chemistry, including aspects of chemical theory in analytical, inorganic, organic and physical chemistry, with a strong emphasis on practical laboratory skills, and applications in contemporary research, industry and the environment. A research project is available to students in the final year of the degree preparing you for a professional career in a wide range of chemistry based industries. The degree allows for the completion of a second major or additional minors and electives to diversify learning for the careers of the future.

Graduates of this degree can look forward to career opportunities as a research scientist, forensic scientist, or a scientist in environment, mining or manufacturing industries. Other opportunities can be found in pharmaceutical industries, health and food industries, in scientific and technical sales, consumer affairs or you can progress into pursuing a research or secondary teaching career.

Artificial Intelligence (AI) is changing our life, and this change will significantly reshape our social and economic structures in the coming decade.

The Master of Artificial Intelligence provides you with a broad range of AI topics ranging from foundations to state-of-the-art technologies and applications.

This program focuses on the most important and up to date AI topics and trends including but not limited to: knowledge representation and reasoning, machine learning, natural language understanding and processing, knowledge graphs, AI ethics and governance as well as relevant major areas in Computing and Data Sciences.

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Applied Finance

The Applied Finance major equips you with the expert skills to create a career as a finance specialist. In this major you will develop in-depth knowledge of finance with a focus on investment and securities, economics, and banking and finance.

The core subjects in the Bachelor of Business will provide you a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.

The Applied Finance major builds on this knowledge and skills in an applied discipline based context. It satisfies the educational requirements for membership of the Financial Services Institute of Australasia (Finsia).

This double degree in Communications and International Studies encompasses a wide range of subjects including a core program of media studies.

Students in this double degree also have the opportunity to extend their combined studies through a semester studying abroad. In addition, students complete an internship in their Communications Major. The Bachelor of International Studies examines the relationships of societies, cultures, languages and systems of government within the international system. It will develop your capacity to analyse the historical development of relations among nation states and contemporary political, social and cultural issues, such as globalisation, transnationalism and migration.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. 

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.

Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Media Arts Production

The major in Media Arts Production is designed to provide students with production skills, complete with practical hands-on experience together with a theoretical foundation in the moving, visual media. From 2017 this specialisation is available on Parramatta campus only.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Biology

Biology is underpinned by cells, the fundamental units necessary for organisms to grow, reproduce and interact with each other and the environment. Cells are also the basis of emerging computer models and bio-technology innovations. Biologists integrate principles from many disciplines, including chemistry, bio-physics, genetics, biochemistry, physiology and bioinformatics, for a more complete understanding of animal, plant and microbial cell function.

Understanding these processes and the principles that govern the organization and function of cells are a necessary framework for creating the next advances in developmental biology and disease mitigation. At Western Sydney University, the strong emphasis on hands-on experience gives biology graduates an excellent foundation for careers in: teaching, academia, research, biotechnology, industry, law and administration. The flexibility of the major also enables students to combine their interest with other disciplines including ecology, environment, zoology and agriculture and environmental health.

You’re fascinated by the science of medicine. How things work. What makes our bodies do the things they do. A Bachelor of Medical Science will give you the tools to take that fascination and transform it into an amazing future.

Western Sydney University's Advanced Medical Science degree allows all the flexibility of the Medical Science degree and is designed for high-achieving students who want to extend themselves.

Human Nutrition

A Human Nutrition Major in Medical Science uses biology, chemistry and physiology to develop concepts in food and nutrient form and function in relation to human metabolism and physiology. This major takes students through the ingestion, digestion, absorption, storage and utilization of proteins, fats, vitamins, minerals and trace element. Students learn how these nutrients can be managed with respect to appetite, exercise, health and disease as well as develop a wide range of laboratory and research skills. Students will also develop critical analytical skills to assess and implement recommendations for testing, monitoring and community education.

This double degree allows you to tailor your studies to your speci?c goals by combining your Bachelor of Social Science with our accredited Bachelor of Laws degree. The Bachelor of Social Science will expand your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. The social science degree is a broadly based, inter-disciplinary program that provides flexibility and choice within a range of social science subject offerings. The degree seeks to equip students with the interdisciplinary and specialist skills and knowledge that a new graduate would need on entering the workforce or on proceeding to advanced study.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community.

At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two.

This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

The Bachelor of Medical Science prepares you for a career in a range of laboratory roles, as well as providing an avenue for further study including graduate research programs.

Anatomy and Physiology

The Anatomy and Physiology Major within the Bachelor of Medical Science will provide you with the opportunity to learn about the basic sciences underpinning human health, wellbeing and its application to human disease. This major provides a strong focus on the anatomy and physiology of the human body in relation to health and disease. The degree also allows for enrolment in a variety of minors (with choices such as Microbiology, Environmental Health and Infectious Diseases) or free electives, so students can design their own learning journey. This major will provide you with the core knowledge in human anatomy and physiology and will allow you unlimited options of employment in areas such as academia, government, research, health and have you well prepared for further postgraduate studies in any medical and health related fields including but not limited to physiotherapy, radiology, sonography, paramedicine or medicine.

Western offers a specialist Computer Science degrees to equip you with the skills you need to be career-ready by specialising in different applications of computer science and computer systems.

Networked Systems

This major is only available to students enrolled in the Bachelor of Computer Science and Bachelor of Computer Science Advanced. This major aims to develop graduates with sound skills in the discipline of networked computer systems. Recent advances in computer and telecommunications networked systems, particularly those based on TCP/IP, have increased the importance of network technologies in the discipline of computer science.

This major covers a wide range of topics including computer communication network concepts and protocols, multimedia systems, Internet standards and technologies, network security, wireless and mobile computing, and distributed systems. The candidates are also introduced to some of the relevant current key research issues of the field.