Bachelor of Communication in Advertising

at Western Sydney University - Parramatta South Campus Australia

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

Economy and Markets

A major in Economy and Markets prepares you to be an active participant in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. The world’s commercial and political systems affect the quality of life and standard of living of every single person on the planet. If you would like to play a part in the workings of these systems, and have an impact on their outcomes, a major in Economy and Markets is the ideal choice.

The major introduces you to the application of economic analysis to issues affecting both the business sector and a range of government institutions. You will learn how economies function and how public policy and the way organisations behave affects diverse social, economic and environmental problems.

You will be introduced to a wide array of competing economic theories, so that you are critically informed about the ways in which they can be used to transform the world. You can expect to develop your analytical and problem-solving skills, including the capacity to apply modern statistical techniques, and also to critically examine issues from multiple theoretical perspectives.

The degree will develop the mindset, risk tolerance, creativity, passion, big thinking, team formation and leadership capabilities – the key distinct characteristics of high-impact entrepreneurs.

In an entrepreneurial ecosystem, you will learn the knowledge and techniques for opportunity discovery, impact analysis, customer analysis, strategic team-building and leadership, the psychology and ethics of the start-up, funding modelling and financial analysis, growth and exit strategies.

The Games Design and Simulation specialisation will convert your passion for playing games into deep knowledge of the science and art of problem solving through development and application of games and simulations.

This area of study includes gamification, games design, game-based learning, and psychology of gaming, serious games, games entrepreneurship, as well as broader modelling and simulation. It features two majors that are not available in any other Western University degree - Game Programming and Game Design.

Upon completion you will have developed an entrepreneurial mindset and will know how to apply this mindset to address a diverse range of problems through game and simulation-based solutions.

The program incorporates practical experience in every semester of study, placing students in entrepreneurial environments (incubators, technology parks, innovation centres) and enabling them through all the stages from creative ideation through the sustainable development of the idea into a lean start-up.

Western offers a specialist Computer Science degrees to equip you with the skills you need to be career-ready by specialising in different applications of computer science and computer systems.

Systems programming

This major aims to develop graduates with sound skills in the discipline of programming. The focus is on programming at the level of system calls to the underlying operating system and many of the units use the industry standard language for systems programming, namely C/C++, as the vehicle of instruction.

There is a strong emphasis on the development of highly efficient and reliable code that can provide support services for higher level application oriented programs, as well as the development of programs suitable for systems administration and management. Practical work utilises the Unix environment. This major is appropriate where a career in systems programming or systems administration is planned, or where the student wishes to develop advanced systems programming skills.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Sustainable Environmental Future

Managing our environment sustainably requires professionals who are trained in new technologies across multiple disciplines, including biological and physical sciences, risk assessment, policy and management. Understanding how life interacts with water, soil and the atmosphere empowers us to develop sustainable management solutions for our most pressing environmental challenges.

You will learn how to apply fundamental scientific knowledge to evaluate and mitigate the impacts of human activities on natural and managed ecosystems, including the built environment. You will have access to world class ecological and environmental research facilities, and will engage in hands-on, field-based learning, taught by a team at the cutting edge of research in this field. As a graduate, you are prepared for a career in environmental management, consultancy and biological conservation.

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

Criminology

This criminology major offers students the opportunity to study crime and criminal justice in a critical way that particularly stresses social and cultural definitions of criminality and the reactions to it.

Areas of focus include criminal justice institutions and practices; the development of criminology as a discipline and its various strands; forms and patterns of victimisation; crime prevention strategies and debates; aspects of juvenile justice; the evolution of prisons and different forms of punishment; law enforcement and surveillance; violence, gender and crime; cultural depictions of crime and contemporary debates in criminology.

This is a broadly based, inter-disciplinary four-year double degree offering flexibility and choice within a wide range of offerings in the social sciences, as well as studies of International Relations and Asian Studies and an Asian language.

This degree seeks to equip you with all the interdisciplinary and specialist skills and knowledge that you will need on entering the workforce or on proceeding to advanced study.

Sociology

The major in Sociology provides students with a thorough training in the methods, theories and select leading areas of contemporary sociology.

As well as units in which methods and theories are taught, through the social science core, students enrolled in the Sociology major will have opportunities to study a number of particular themes from a sociological perspective, including inequalities, deviance, identities, gender, religion, medicine and health care, ethnicity and migration, and the family, among other possibilities. 

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

Sport Management

The Sport Management major is designed for people who seek careers in Australian and international Sport management. Specialist subjects provide students with a capacity to understand and function within the increasingly dedicated context in which sport is played, organised and managed.

Students who complete this major will be equipped with the skills and knowledge to manage sport experiences pertaining to globalisation and emerging contemporary issues in sport.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Indonesian

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Indonesian, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

The Bachelor of Arts (Dean’s Scholars) degree is designed to develop your communication and personal skills, creativity, capacity for independent thought, adaptability to new situations, and problem-solving abilities.

Indigenous Australian Studies

What does it mean to live in Indigenous Australia? The Indigenous Australian Studies major offers you the exciting opportunity to acquire key cultural competencies that will enable you to understand and work more effectively with Indigenous Australians in professions such as the arts, communications, media, education, government and non-government, policy, health, sciences, and community services.

The Indigenous Australian Studies major addresses the cultural, historical, social and economic issues affecting Indigenous and non-Indigenous Australians, and relationships.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

Creative Writing

The Creative Writing major provides students the opportunity to produce their own creative writing and to edit and publish their work.

Students study with professional authors, editors and publishers from the Writing and Society Research Centre and staff from the School of Humanities and Communication Arts.

In addition, students have the opportunity to study contemporary approaches to language and literary studies, including literary criticism and theory, linguistic analysis, genre and textual study, and to read and examine a wide selection of modern and classic literatures.