Bachelor of Communication/Bachelor of Creative Industries in Advertising (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

Economy and Markets

A major in Economy and Markets prepares you to be an active participant in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. The world’s commercial and political systems affect the quality of life and standard of living of every single person on the planet. If you would like to play a part in the workings of these systems, and have an impact on their outcomes, a major in Economy and Markets is the ideal choice.

The major introduces you to the application of economic analysis to issues affecting both the business sector and a range of government institutions. You will learn how economies function and how public policy and the way organisations behave affects diverse social, economic and environmental problems.

You will be introduced to a wide array of competing economic theories, so that you are critically informed about the ways in which they can be used to transform the world. You can expect to develop your analytical and problem-solving skills, including the capacity to apply modern statistical techniques, and also to critically examine issues from multiple theoretical perspectives.

Graduates can plan a career in media, public relations, journalism or advertising companies with skills adaptable to many environments.

This combined degree ensures that your future work appeals to the right target audience.

The Bachelor of Communication component covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines.

The Creative Industries degree partners with creative industries to provide an interdisciplinary, experiential degree that combines a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major developing knowledge, research skills and analytic capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world, both in terms of the broad contours, as well as specific micro-social environments.

This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines including history, sociology, communications, and linguistics.

Topics include popular culture, everyday urban life, cultural and social impacts of scientific theories and new technologies, multiculturalism, and contemporary spirituality.

Study in this area is relevant for work involving commentary and analysis of contemporary social issues and cultural practices (e.g. journalism, teaching, activism) and fields concerned with designing, delivering and evaluating cultural and artistic productions, and education, communication, welfare or health services, in culturally diverse communities.

This double degree allows you to tailor your studies to your speci?c goals by combining your Bachelor of Social Science with our accredited Bachelor of Laws degree. The Bachelor of Social Science will expand your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. The social science degree is a broadly based, inter-disciplinary program that provides flexibility and choice within a range of social science subject offerings. The degree seeks to equip students with the interdisciplinary and specialist skills and knowledge that a new graduate would need on entering the workforce or on proceeding to advanced study.

The Bachelor of Laws program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community.

At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two.

This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon. It enables a critical examination of the relationship between heritage and tourism in number of settings within Australia (including Indigenous Australia) and internationally.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Linguistics

Language is fundamental to the human experience. Through study of how language works, students make contact with fundamental philosophical, socio-cultural, and psychological questions about what it means to be human.

Linguistics prepares students with a foundation for many careers including primary and secondary teaching, policy analysis, communication, and social services in culturally diverse communities.

Linguistics students also gain the analytical tools of empirical science including the ability to break complex problems into components with tractable solutions and to evaluate theories on the basis of empirical facts. These skills prepare students for success in post-graduate studies and careers in research, analytics, business and law.

There is an urgent need for Humanitarian Workers worldwide. Western is taking the lead in training the next generation of qualified Humanitarian and Development Aid Workers.

The Bachelor of Humanitarian and Development Studies is unique being the only degree of its kind in Australia. This program was developed in consultation with NGOs to ensure what you learn is current and practical. Academics delivering this program include experts and practitioners from the United Nations agencies and international NGOs to ensure what you learn is current and practical. 

You will gain knowledge and practical experience in disaster management, humanitarian response and development assistance. Using our state of the art facilities, the experiential learning techniques applied utilise your theoretical knowledge for emedded simulation activities, case, problem and solution-based studies. We offer students regular opportunities with experts and practitioners from the United Nations agencies and international NGOs as guest speakers, seminars and career panels.

The comprehensive field experience package enhances your learning, research and real world experience to ensure you are career ready. A major component of the degree is a placement overseas for a full semester, which will be assisted by international partners including United Nations agencies and international NGOs. During your placement you will work on implementing life-saving programs and policies.

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

Heritage and Tourism

In a world where the preservation of historical and natural environments is one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community.

At the same time, heritage places have become significant tourist destinations and so, in a world of flows and networks, the heritage– tourism relationship is a critical one. This major leads to career paths with government and private sector roles in visitor management and development within heritage enterprises, such as museums, galleries and historic properties.

Designed for high achieving students the Bachelor of Construction Management Advanced (Honours) will provide you with the skills required to lead and drive change in the adoption of new technologies in the construction industry.This unique course will prepare you for an unlimited career in the building industry. Along with the full suite of theory and practical knowledge that will enable you to develop a broad-based view of how the construction industry operates, you also complete a suite of work-integrated learning units where you’ll have the opportunity to work with agreed industry partners.

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Choose a study plan that aligns with your own interests. Find your passion and select from 27 majors. Discover opportunities for internships and overseas study.

Heritage and Tourism

In a highly mobile world (migration, tourism, media and communications, travel and transport) and in contemporary life where the preservation of historical and natural environments present as one of the major challenges facing all societies, heritage has become a touchstone for social and cultural identity, our understanding of modernity, peace and development, our senses of citizenship, custodianship and community.

At the same time heritage places have become significant tourist destinations and so in a world of flows and networks, the heritage-tourism relationship is a critical one. In the 21st century it is impossible to disentangle the two.

This major introduces contemporary heritage issues and provides an in-depth understanding of tourism as a social phenomenon.

This combined degree is designed for students who want to combine their interest and expertise in International Relations and Asian Studies with a good understanding of basic business issues, complemented by a high level of knowledge relevant to a specific business discipline.

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system.

Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration.

Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

Marketing

Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. 

This program examines the relationship of nations, cultures, languages and systems of government within the international system

International Studies provides you with the diverse skills and knowledge needed to meet the changes in societies, governments and businesses.

It develops your capacity to analyse the historical development of relations among nation states and contemporary political, social and cultural issues, such as globalisation, transnationalism and migration.

You will be able to combine studies from a range of discipline areas, including Asian and Islamic Studies, cultural and social analysis, history, politics and philosophy, and modern languages (Chinese, Japanese, Indonesian or Arabic). The program provides for one semester study abroad during three years of full-time.