Bachelor of Design/Bachelor of Creative Industries in Advertising (Dual Degree)

at Western Sydney University - Parramatta South Campus Australia

This degree opens doors to entrepreneurship, start-up companies and new innovations that require business knowledge and cutting-edge information systems and technology skills.

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented.

The business component of the double degree will allow students to gain knowledge in one of three core Business areas: Money, Markets or Management. 

Human Resource Management

The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations. Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people.

The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success.

An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers.

This double degree program is designed in recognition of the globalising nature of the information technology industry.

In the IT area, the program allows students to develop skills in application development, program design, systems analysis and design, networks, web-design, and the implementation of technology.

Cultural and Social Analysis

Cultural and Social Analysis is an interdisciplinary major, developing the knowledge, research skills and analytical capacities relevant to understanding and interpreting landscapes of cultural diversity and social difference in our contemporary world.

This major focuses on both the broad contours, as well as the specific microsocial environments. This major provides grounding in contemporary debates and methodologies in cultural studies and social theory, and draws on various disciplines, including history, sociology, film studies, and the visual arts.

This double degree is designed for students whose interests span the Arts and Business.

Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers.

Indonesian

Language majors will enable you to develop an appropriate level of proficiency in a second language, which may be used for professional purposes such as teaching, interpreting and translation, business or international relations.

If you are undertaking a language major in Indonesian, you will be able to use the language in question according to its grammatical and pragmatic principles, communicate with native speakers appropriately in the spoken as well as the written mode, and demonstrate an understanding of the cultures and societies associated with the language.

The Bachelor of Medical Science prepares you for a career in a range of laboratory roles, as well as providing an avenue for further study including graduate research programs.

Biomedical Science

The Biomedical Science Major within the Bachelor of Medical Science aims to educate students in the biology that underpins human health and disease. In this major you will study the structure and function of biological organisms from the molecular to the systemic . This major will give you an integrated foundation in biochemistry, cell biology, genetics, physiology and anatomy. This major will equip you with core discipline knowledge from which you can embark on unlimited career choices in or outside of a laboratory - from hospital pathology to biomedical engineering, medical technology and beyond.

Considering a career in international cultural development? This unique Master’s program offered by the Australia-China Institute for Arts and Culture, in collaboration with the School of Humanities and Communication Arts and other Schools within Western Sydney University, will boost your prospects.

The Master of Cross-cultural Relations has a practical focus of cultural exchanges between Australia and China, but the knowledge and research skills acquired are applicable to all cultural relations. The program appeals to Australian and Chinese students, as well as other international students who would like to develop careers in international cultural exchange management. The program will help you develop an advanced understanding of intercultural communication and competence, international business management, cultural diplomacy, and the cultural policy and practice in Australia and China. A major research project in cultural exchange will be carried out in the second year, to apply the knowledge and skills from previous subjects to a real life setting which may involve a work placement in Australia.

This double degree program is designed for students whose interests span the Arts and Sciences. Our graduates work across a range of academic and professional disciplines, including the opportunity to develop global perspectives.

History and Political Thought

Since the revival of humanist thought in the Renaissance, universities have placed studies in history and political thought at the centre of exploring what it is to be human.

At the heart of the History and Political Thought major are four compulsory units which introduce the student to the modern (since 1500) history of humanity. Although Europe is very prominent in the Major, the student will be invited to compare its history to the histories of Asia, Africa and the Americas.

The Major culminates in a capstone unit in students’ final semester discussing historical theories and methods. A wide range of elective units covers European, American, Australian and Asian history and political thought and includes thematic units which range widely over time and place.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Geography and Urban Studies

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture. Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum.

These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession. The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.

The Graduate Diploma in Information and Communications Technology is designed for students from both computing and non-computing backgrounds, to enable you to have a pathway into higher studies in Information and Communications Technology and to support a career in ICT.

The Graduate Diploma offers you formal training in the theoretical aspects of ICT, creating a solid base to continue your progression in the ICT field.

The speed of change in ICT requires everyone to update their knowledge every few years. This Graduate Diploma program lays a proper foundation in ICT whereby you can gain knowledge and confidence to proceed to further studies and career advancement.

The program is also designed to enable inexperienced, non-ICT students to enter a career in ICT. You will benefit from the University's policies on recognition of prior learning by allowing a matching of an individual's professional experience against specific subjects that form part of the Graduate Diploma in ICT.

The University has a long history of providing well-designed degrees in ICT that are accredited at the professional level by the Australian Computer Society (ACS). We recognise and concentrate on the vital role that computer networks, including internet and web technologies, play in all areas of life. This is reflected in our research strengths in networking and web engineering. This program will prepare you to undertake further studies in these two vital areas.

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession.

The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Enterprise Innovation

The Enterprise Innovation major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad.

In this major you will develop strategic management knowledge to enable effective organisational decision making. The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy.

You can look forward to a range of careers in the broad and complex field of management.