Bachelor of Tourism and Event Management in Marketing

at Western Sydney University - Parramatta South Campus Australia

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

International Relations

This major has been designed to meet the needs of Australian government, business and society to engage the states and peoples of Asia at all levels in pursuit of national interests and as part of the globalisation process.

It provides students with the opportunity to study contemporary Asia, as well as the rich and diverse histories, politics, cultures and languages of Asian countries and the international issues affecting Australia’s interests and role in the region and in the world at large.

The major area also includes a range of units concerned with the United States and Europe as well as with Asia itself, and units in international relations covering other parts of the world. It seeks to produce graduates with a broad, liberal education with the skills to mediate between Australia and the world in general and Asia in particular through political, economic, commercial, cultural, diplomatic and strategic links.

Students are encouraged to undertake a minor in an Asian language in conjunction with the major. Employment opportunities may be found in the State and Commonwealth public service, overseas organisations, the media, business and industry, education and research.

This double degree program equips you with a degree in science, combined with a good understanding of basic business issues.

You can design your own academic program within the Bachelor of Science program structure, which must include a Science major. This can be combined with a Business major from a variety of disciplines.

This double degree program allows you to span both the commercial and scientific worlds in a way that a single degree cannot.

It permits you to multi-skill, and offers diverse career paths providing high marketability in multiple areas of expertise. 

As a graduate, you will be equipped to work as a scientist, with a good understanding of business principles and practices. Alternatively, as a Business graduate you will be well-prepared to work in science-based industries and institutions.

Forensic Science

This major provides students specialised expertise in forensic science including methods of forensic analysis, crime scene investigation, forensic photography, forensic investigation, crime and criminal justice and complex cases. Career opportunities include forensic scientists, crime scene investigators, private investigators and consultants, police officers, drug analysts, researchers and academics, and specialised forensic science practitioners. The main employers of forensic scientists are State and Federal police services, State and Commonwealth Government Health Departments and analytical chemistry laboratories. Graduates will be versatile with a wide skills base with (depending on their choice of electives) potential for employment in analytical chemistry and microbiology, quality control and assurance, biochemistry and molecular biology, scientific research, education and the chemical industry.

This double degree in Communications and International Studies encompasses a wide range of subjects including a core program of media studies.

Students in this double degree also have the opportunity to extend their combined studies through a semester studying abroad. In addition, students complete an internship in their Communications Major. The Bachelor of International Studies examines the relationships of societies, cultures, languages and systems of government within the international system. It will develop your capacity to analyse the historical development of relations among nation states and contemporary political, social and cultural issues, such as globalisation, transnationalism and migration.

Advertising

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. 

The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes.

Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

The business component of the double degree will allow you to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centre around majors in Hospitality, Sport Management, International Business and Marketing. Finally the Management area includes majors in Human Resources and Management.

Your  knowledge is augmented with study in the Information Systems domain including, but not limited to, system analysis and design, information systems, programing, database design and development, networking, system deployment and management, web and mobile development and social computing.

International Business

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation.

Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

This program is designed for high achieving law students in the Bachelor of Science/ Bachelor of Laws program who wish to undertake an extended level of study and research in Law.

In the Bachelor of Science, students will learn core concepts and skills investigating the natural world, proposing and testing ideas by experimentation and observation, quantifying and modelling processes, communicating findings, and thinking independently and critically. Students can enrol in this degree and select from a range of scientific disciplines with the option of expanding learning into other areas outside of science.

The Bachelor of Laws (Honours) program satisfies the academic degree requirements for admission to practice as an Australian lawyer. Students will engage in collaborative face-to-face problem and case-based learning, will be supported by online learning materials, and will participate in authentic assessment to develop knowledge and skills. The program provides students with a broad progressive legal education with a strong practical orientation to the law. Students develop skills in problem-solving, critical thinking, research, communication, collaboration, self-management, and ethical and professional awareness and judgement. Students will have the opportunity to develop skills in legal advocacy, negotiation, and legal technology and extend their professional and learning experiences through work integrated learning, clinical placement and international exchange engagements.

Environmental Health

The air we breathe, the water we drink, the food we eat, and the places we live, work and play all have major impacts on our health and well-being. The testamur major Environmental Health, when combined with the major Environmental Futures in a Bachelor of Science, will equip you to explore the diverse range of natural and built-environment challenges that confront us, from the mitigation of human health impacts of global climate change through to the more localised issues of air and water quality, waste management, food security, environmental noise and healthy communities. The major areas of study addressed within the major include air pollution; community studies; emergency management; environmental regulation and policy; environmental monitoring; environmental planning; environmental protection; epidemiology; food safety; noise, occupational environment; risk assessment; sustainable environmental management; toxicology; urban development and water pollution.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Law and the Creative Industries

The Law and the Creative Industries major equips you with specialised legal skills and knowledge to support your career in the creative industries in Australia.

In this major you will develop tailored, strategic knowledge to enable you to effectively contribute to business decision making and to appreciate the legal and regulatory challenges within the context of creative and innovative enterprises.

The units in this major focus on the fundamentals of Australian law, critique and analysis of law, contracts, torts, alternative dispute resolution and media law, with the option to also incorporate studies in competition and consumer law, intellectual property and law within the employment context. The legal and regulatory focus of this major will provide you with specialised knowledge and skills designed to enhance your access to a range of careers within the creative industries sector.

Students are advised that this specialisation does not qualify students for admission to legal practice in NSW. Students wishing to pursue a career in legal practice should apply for one of the relevant Bachelor of Laws courses.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

Geography and Urban Studies

Students in this major examine the geography of contemporary Australian cities and regions. Geography is the integrated study of people, places and environments.

The cutting edge interests of today’s Geographers include post-colonialism, the emergence of global information economies, indigenous issues, class and cultural disparities, population movement, sexuality and space, and the global diffusion of popular culture.

Urban Studies is a newer discipline focused on social justice within the city, through its critical assessments of peoples’ access to scarce urban resources, such as housing, transport, education and employment.

The political, economic, and cultural forces that shape cities and urban policy are the key concerns of the Urban Studies curriculum. These applied interests in urban well-being and city structure are the intellectual basis for the Urban Planning profession.

The Geography and Urban Studies major is a compulsory component of the University’s accredited Planning course.

Tailor your studies to your specific goals by combining our Bachelor of Communication degree with a Bachelor of Business degree. 

Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions.

Applied Finance

The Applied Finance major equips you with the expert skills to create a career as a finance specialist.

In this major you will develop in-depth knowledge of finance with a focus on investment and securities, economics, and banking and finance.

The core units in the Bachelor of Business will provide you a foundation of business knowledge and develop your skills in innovation, career planning, and numeracy.

The Applied Finance major builds on this knowledge and skills in an applied discipline based context. Finance specialists work in a range of roles within the rapidly growing finance sector.

Tailor your studies to your specific goals by combining our Bachelor of Communication degree with a Bachelor of Business degree. 

Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions.

Management

The Management major equips you with the expert skills to create a career as a management specialist. You will be prepared to succeed in a range of roles in contemporary private, public, and not-for-profit organisations in Australia and abroad. In this major you will develop strategic management knowledge to enable effective organisational decision making.

The units in this major focus on organisational learning and development and behaviour, operations management, leadership and entrepreneurship, change and innovation, and policy. You can look forward to a range of careers in the broad and complex field of management.

Tailor your studies to your specific goals by combining our Bachelor of Arts degree with the Bachelor of Creative Industries degree.

When you graduate after four years, you have two degrees, and the unique skills relevant to the contemporary employment environment.

The Arts component combines academic knowledge with practical real life training. It is designed to equip you with a broad range of skills and knowledge in research and critical enquiry, and is sufficiently flexible to cater to a range of career aspirations and personal interests.

In the Creative Industries component you will combine a core of entrepreneurship with major studies including culture and society, creative writing, design, enterprise innovation, journalism, literature, media arts, music performance and photo media.

 Innovation and Change

In a world that is undergoing a continuous cycle of change and new ideas, the Innovation and Change major provides students with the key concepts, business models and issues that bring advancement within the context of contemporary business.

Students will learn to compete on a global platform and deal with issues surrounding business ethics, corporate social responsibility and cultural awareness.

The knowledge and skills acquired through this major will enable future leaders to revitalise organisations and create value in the process of transforming innovations into products or services.

Students may select either Innovation and Change or Enterprise Innovation but not both.