Bachelor of Communication in Advertising

at Western Sydney University - Penrith Campus (Kingswood) Australia

If you’re creative, passionate and a problem solver, our enhanced Arts degree could be for you.

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

How 4 plus 3 makes 5
This outstanding double degree program combines a 4 year Bachelor of Engineering (honours) degree with the 3 year Bachelor of Business degree to yield a course of study that takes only 5 years to complete (in Full-time mode).The Engineering component of this program is offered at the Penrith and Parramatta City campuses, and the Business component is offered at the Parramatta City campus.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Materials

Since the dawning of mankind an understanding of how materials can be obtained and used has been critical to successful human endeavour. Materials engineers are concerned with the highly technological and dynamic process of understanding, developing, and applying materials (metals, polymers, ceramics, composites) to a range of engineering problems. Students will develop skills necessary to synthesise relevant information so that they can be effective decision makers in a materials context. These skills will serve them well in varied career opportunities associated with biomedical devices, nanotechnology, advanced manufacturing, opto-electronics, energy, aerospace, and sustainable construction.

The degree will develop the mindset, risk tolerance, creativity, passion, big thinking, team formation and leadership capabilities – the key distinct characteristics of high-impact entrepreneurs.

In an entrepreneurial ecosystem, you will learn the knowledge and techniques for opportunity discovery, impact analysis, customer analysis, strategic team-building and leadership, the psychology and ethics of the start-up, funding modelling and financial analysis, growth and exit strategies.

The Games Design and Simulation specialisation will convert your passion for playing games into deep knowledge of the science and art of problem solving through development and application of games and simulations.

This area of study includes gamification, games design, game-based learning, and psychology of gaming, serious games, games entrepreneurship, as well as broader modelling and simulation. It features two majors that are not available in any other Western University degree - Game Programming and Game Design.

Upon completion you will have developed an entrepreneurial mindset and will know how to apply this mindset to address a diverse range of problems through game and simulation-based solutions.

The program incorporates practical experience in every semester of study, placing students in entrepreneurial environments (incubators, technology parks, innovation centres) and enabling them through all the stages from creative ideation through the sustainable development of the idea into a lean start-up.

Game Programming

In this major you will gain skills in programming, data structures, video game development, artificial intelligence and more. 

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Economy and Markets

The Economy and Markets major provides a broad pluralist perspective on fundamental aspects of relationships between individuals, firms, institutions and countries. Students will learn how economies function and how public policy and the way organisations behave affect diverse social, economic and environmental problems. Students are introduced to a wide array of competing economic theories, so that they are critically informed about the ways in which they can transform the world. A major in this area prepares students to be active participants in addressing the wide range of problems faced by governments, social organisations and the business community in the domestic and international economies. Students who study economics can expect to develop their analytical and problem solving skills and to be intellectually challenged, whether they view the discipline as providing specific vocational skills or as an area of academic and intellectual interest to them. A major in this area is very highly regarded in the business world and opens up a very large range of career prospects in general business, finance and the public sector.

Western offers a specialist Computer Science degrees to equip you with the skills you need to be career-ready by specialising in different applications of computer science and computer systems.

Technology Entrepreneurship

The Technology Entrepreneurship major is focused on guiding students through all stages of turning their innovative idea into a start-up company. In an entrepreneurial ecosystem, you will learn the knowledge and techniques for opportunity discovery, impact analysis, customer analysis, strategic team-building and leadership, the psychology and ethics of the start-up, funding modelling and financial analysis, growth and exit strategies.

We will be helping you with defining your idea, forming a team around it, building a prototype, developing a pitch for investors and running a start-up company.

Our Computer Science (Advanced) program is an elite degree aimed at transforming today’s brightest minds into tomorrow’s computing leaders.

Systems Programming

This major is only available to students enrolled in the Bachelor of Computer Science and Bachelor of Computer Science Advanced.

This major aims to develop graduates with sound skills in the discipline of programming. The focus is on programming at the level of system calls to the underlying operating system and many of the units use the industry standard language for systems programming, namely C/C++, as the vehicle of instruction.

There is a strong emphasis on the development of highly efficient and reliable code that can provide support services for higher level application oriented programs, as well as the development of programs suitable for systems administration and management.

Practical work utilises the Unix environment. This major is appropriate where a career in systems programming or systems administration is planned, or where the student wishes to develop advanced systems programming skills.
Students must maintain a grade point average of 5 or above to remain in the program. Those who do not maintain this average will be transferred to the Bachelor of Computer Science.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Peace and Development Studies

The Peace and Development Studies major is concerned with inequalities of power and opportunity that lead to international and local conflict, uneven development, social dislocation and environmental degradation. This major examines the structural causes of racist and gendered violence, environmental crises, forced migration, poverty, resource conflict, and inter-generational inequity.

You will be introduced to theories and methods for identifying, measuring and resolving conflict and environmental degradation. Constructive solutions include empowerment and self-determination, sustainable living, peace building and conflict resolution strategies.

The major is organised around three fields of inquiry: structural inequality, social justice and human rights; development and sustainability; and peace and humanitarian responses/ actions.

During your studies, you will engage with social theory within an interdisciplinary and applied framework of important civic and global issues.

This double degree program is designed for students whose interests span the Arts and Social Sciences.

It will give you the skills and versatility to work across a range of academic and professional disciplines, including the opportunity to develop global perspectives and communication skills.

You need to include a Social Science Major, so you can design your own academic program within the Bachelor of Social Science program structure.

Sociology

Sociology is the study of society and culture. Using diverse methods, practices and theories, it helps us understand social life. Sociology is fundamental to the social sciences because the quality of life of every human on the planet is directly or indirectly influenced by their relative position within, and responses to, society.

This major in Sociology provides you with a thorough training in the methods, theories and select leading areas of contemporary sociology. In the Sociology major, you will have opportunities to study particular themes from a sociological perspective, including inequalities, deviance, identities, gender, religion, medicine and health care, ethnicity and migration, and the family, among other possibilities.

This degree gives you the skills you need to become an in-demand computing professional. You will gain skills in a practice-based learning environment, be introduced to real-world project experience, and acquire a solid knowledge of ICT theory.

Western’s Bachelor of Information and Communications Technology will give you a strong understanding of several industry domains including networking, databases, systems analysis and design and programming. You will also gain relevant skills in web and mobile technologies, project management, professional communications, operating systems and human computer interaction. As well as the necessary mathematical and statistical skills to succeed as an ICT practitioner, you can choose from a broad range of specialisations including entertainment computing and social media analytics. You will also gain access to industry-leading facilities where you can bring your ideas to life and shape an unlimited future.

Mathematics

This major covers topics in the traditional areas of calculus and algebra. Single and multivariable calculus are covered, as well as topics in linear algebra, analysis and mathematical modelling. This major is available to all undergraduate students and may meet the NSW Institute of Teachers accreditation requirements for teaching Mathematics as a first subject in NSW state high schools.

With a Bachelor of Social Science from Western, you will have the ability to help shape the world we live in. This degree expands your knowledge through theory, research and practical application and offers you a deep understanding of our complex, culturally diverse and dynamic world. You will gain access to industry-based projects and placements, local and international work experience and build the practical skills that will get you ready to apply your knowledge to the workforce.

Criminology and Criminal Justice

This criminology major offers students the opportunity to study crime and criminal justice in a critical way that particularly stresses social and cultural definitions of criminality and the reactions to it.

Areas of focus include criminal justice institutions and practices; the development of criminology as a discipline and its various strands; forms and patterns of victimisation; crime prevention strategies and debates; aspects of juvenile justice; the evolution of prisons and different forms of punishment; law enforcement and surveillance; violence, gender and crime; cultural depictions of crime and contemporary debates in criminology.