Bachelor of Management Studies (Honours) in Public Relations

at The University of Waikato - Hamilton Campus New Zealand

Media Design combines elements of design, screen and media studies within a single major.  Use your design skills to create content for multi-media platforms such as 2D and 3D animation, film and video production, and motion graphics.

Studying Media Design will provide you with a comprehensive understanding of the theory, research and design of multi-modal media content for screen and multi-media platforms.  You will learn about different tools and techniques such as 2D and 3D animation, film and video production, and motion graphics.

As a media designer, you will focus on key design principles associated with the creation, construction and production of audio-visual media content for effective communication.

Population issues are among the most serious challenges that humanity faces in the 21st century. Population Studies and Demography at Waikato addresses contrasting issues among developed and developing countries, how governments are handling slowing population growth, and how others are dealing with legal and illegal migration and skill shortages. You'll explore how such issues impact on a country's environmental, economic and social patterns.

You'll explore the importance of population research and the need for attention to population trends, their causes and their implications on the environment, employment, work and family, health, population distribution, urbanisation, migration patterns, old age security and refugee movements.

This subject is of relevance to students from a wide range of backgrounds, such as sociology, economics, geography, political science and public policy, and provides opportunities to engage in individual directed studies and research for a masters or higher degree on a population-related subject.

Efficiently converting the world’s raw materials and commodity goods into products is important to the global economy.  To do this, we need to understand the properties of materials as diverse as food, wood, metals, plastics and fuel.

By studying Materials and Processing at the University of Waikato, you will learn how to add value to raw materials used to manufacture a number of useful products, while minimising waste.  These products can be as varied as dietary formulae, foods, ceramics that can withstand high temperatures, new metal alloys, pharmaceuticals, laminated boards, functional proteins, and composites.

Materials and processing skills are used in industrial and other activities where materials are undergoing chemical, biochemical or physical changes.

Geography matters because it is about basic human relationships - between people and the environment, and between people and other people. Ranked among the top geography programs in the world

Geography at Waikato goes beyond the classroom and opens you up to numerous career opportunities. Upon graduation, our students pursue careers in urban and regional planning, regional economic development, travel and tourism development, environmental consultancy, as well as the property and housing industry and local government.

Literature encompasses the total human experience and comes forth in stories, songs, laments and praise. It draws out the nuances of human nature and imagination and compliments the other arts.

English at Waikato stays relevant by constantly evolving and adapting to newer art forms including film, graphic novel and creative non-fiction.

You'll be immersed in fiction, plays and poetry and explore their potential to shape our world. You'll also have the choice to specialise in creative writing and learn from award-winning writers as well as have the opportunity to publish in Mayhem, our online literary journal. Your writing will gain clarity and subtlety as you develop your unique voice.

This subject explores the knowledge, language, culture, politics, methods and theory of Pacific and Indigenous Studies, while teaching students how to interpret new ways of understanding the world.

Pacific and Indigenous Studies focuses on the diverse Pacific region – which covers a third of the earth’s surface and is home to over 1200 languages – as well as on the histories, experiences and perspectives of Pacific people in New Zealand.

Students of Pacific and Indigenous Studies bring a wide range of background knowledge to their studies: from Pacific students who will find their own perspectives are valued and expanded through academic study in this area, all the way through to students who might have little knowledge about the region but bring a desire to learn about where we are.

All students of Pacific and Indigenous Studies learn a lot about the region and where we are, and also practice and develop skills of critical thinking, communication, and analysis of diverse perspectives.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

In this highly practical subject, students will develop the applied communication, design and technical skills required to work on interactive websites, social media, and mobile apps. User-centred design associated with internet technologies is a key feature of this subject.

Graduates will be equipped to work in multidisciplinary teams that combine text, data, design and technology to address users' needs. You'll also develop the skills to work with databases and content management systems (CMS), and be able to design infographics that enrich human understanding of patterns and trends.

Students will understand how to apply techniques that improve user-interface experiences, and gain a mastery of user-centred design through problem-solving exercises. You’ll also be given the opportunity to design a visual brand identity for a fictional company; and apply it to create digital collateral (eg. posters) for a variety of situations.

Efficiently converting the world’s raw materials and commodity goods into products is important to the global economy.  To do this, we need to understand the properties of materials as diverse as food, wood, metals, plastics and fuel.

By studying Materials and Processing at the University of Waikato, you will learn how to add value to raw materials used to manufacture a number of useful products, while minimising waste.  These products can be as varied as dietary formulae, foods, ceramics that can withstand high temperatures, new metal alloys, pharmaceuticals, laminated boards, functional proteins, and composites.

Materials and processing skills are used in industrial and other activities where materials are undergoing chemical, biochemical or physical changes.

International Management deals with business activities that span the globe, across countries and cultures. New Zealand businesses must learn how to operate in countries that have very different laws, economic systems, technology and cultural values to our own.

In this subject, you will learn about some of the barriers and opportunities facing New Zealand exporters, how to develop strategies for entering and servicing international markets, the benefits of e-commerce technologies, managing international alliances and networks, cross-cultural communication, and some of the key strategies used by companies that operate across national borders.

This subject will prepare you for an exciting range of careers in the commercial sector, particularly in exporting, international management, finance, tourism, and government departments such as New Zealand Trade and Enterprise. Alongside your international management papers, you can also choose to learn or continue to learn a foreign language.

International Management may suit you if you're adventurous, business minded, enjoy overseas travel, and have good communication and language skills (or are willing to learn a language.