Master of Management Studies in Accounting

at The University of Waikato - Hamilton Campus New Zealand

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

The Political Science program will ask you why some crises lead to armed conflict while others resolve peacefully - why democracy thrives in some countries while it dies in others. We challenge you to learn lessons from international politics and to consider political solutions to international crises. We push you to consider tough questions like those involving equality and freedom - must one be sacrificed for the other to flourish?

Political Science is a highly flexible program and will give you job opportunities from local to national government, media, education, industry, business, labour organisations and social services. We also offer minors in Public Policy and in International Relations and Security Studies which further allows you to investigate relevant contemporary issues.

Population issues are among the most serious challenges that humanity faces in the 21st century. Population Studies and Demography at Waikato addresses contrasting issues among developed and developing countries, how governments are handling slowing population growth, and how others are dealing with legal and illegal migration and skill shortages. You'll explore how such issues impact on a country's environmental, economic and social patterns.

You'll explore the importance of population research and the need for attention to population trends, their causes and their implications on the environment, employment, work and family, health, population distribution, urbanisation, migration patterns, old age security and refugee movements.

This subject is of relevance to students from a wide range of backgrounds, such as sociology, economics, geography, political science and public policy, and provides opportunities to engage in individual directed studies and research for a masters or higher degree on a population-related subject.

The Sport Development and Coaching major is based on an innovative combination of pedagogical and sociological studies of sport and active recreation.

Students in this major will have the opportunity to develop skills and understandings that will support them to enhance sport, recreation, and physical activities for diverse groups and individuals in the community. The transferable knowledge and skills developed through this major will ensure graduates have the capability to lead across any sector that involves people moving.

Students will benefit from the industry partnerships that we have, both locally and nationally, with organisations such as: Sport New Zealand, The International Olympic Committee, Sport Waikato, the Avantidrome, the Waikato Institute of Sport and Leisure Studies, Brian Perry Charitable Trust, The Lowie Foundation, and sports clubs/franchises in the greater Waikato and Bay of Plenty region. A Sport Development and Coaching major prepares you for a range of possible careers which involve policy leadership, sport governance, teaching, coaching, leading, organising, facilitating or managing sport and active recreation.

Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success.

Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.

In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.

You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.

Screen and Media Studies at Waikato makes sure you keep pace with new tools and platforms for the rapidly evolving media industry.

During your studies, you'll gain knowledge and learn transferable media skills that can be applied to future technical, social or experiential advancements. It is an area of study for critical, creative and innovative minds and attracts those who wish to not only understand concepts and ideas but also bring them to life. Knowledge is gained from study and hands-on experience writing media content, constructing films, exploiting and adapting media technologies, or designing games.

We expect our students to take their work beyond the classroom and enter competitions and festivals for more experience and greater exposure. Our students have been finalists in film festivals nationally and internationally, contributed specialised skills to feature-length film productions and work for, or run, their own media companies.

Everyone needs to know the law, not just lawyers. The Rule of Law is the cornerstone of the civilised society. It defines rights and obligations and provides structure to institutions of government and commerce. As an individual it governs all aspects of our lives, shapes our behaviour and provides the building blocks for our community. Law underpins many professions - business people, financial consultants, police officers, forensic scientists, parole officers, policy advisors and many other professions all need an understanding of the law.

By choosing to study law at Waikato you have the choice of an LLB degree or majoring in Law as part of a Bachelor of Arts. Gain the skills and knowledge that meet the high demands of a wide range of careers, both inside and outside the legal profession.

Studying Social Policy involves examining the issues that affect people and society. It analyses the policies and practices of politicians, public servants, governments and non-governmental agencies, and how they impact on communities and wider society. It takes a broad and encompassing approach, because social policy impacts on all parts of everyday life – from health and education to families, transport and housing, plus the systems and institutions that support them.

Your Social Policy studies at Waikato will cover why and how societies respond to problems such as poverty and unemployment. You'll take part in popular and recurring social policy debates, and gain an in-depth understanding of why social problems arise. You'll investigate and evaluate different ways of responding to those problems.

At the end of your studies, you'll be equipped to seek employment opportunities within government agencies, non-government organisations, tertiary education institutions, voluntary and community agencies, and groups advocating for social equity and change.

Software is everywhere: from spacecraft to smart watches. Software Engineers design, develop, maintain and oversee complex software-intensive projects while assuring their quality. These highly interconnected systems must meet multiple requirements, including correctness, usability, performance, safety and security. They leverage technologies, such as cloud, web, database, networks, mobile, IoT and embedded systems.

You'll work with a range of software systems, from operating systems and networks to real-time and embedded systems. You'll learn about distributed and parallel systems. You'll also develop knowledge and skills relating to engineering, scientific and business application software.

There's a strong connection between critical, complex systems and the people who use them or are affected by them. At Waikato, the relationship between systems and human interaction is emphasised.

You'll be able to develop your professional skills by doing 800 hours of real-world work experience. This work is supported by the Cooperative Education Unit. You'll be able to work on major research design projects which have a commercial focus and have an opportunity to showcase your work to industry at the annual Oji Fibre Solutions Engineering Design Show.

Writing Studies at Waikato offers a writing-intensive learning experience that will enable you to grow as a writer no matter where your interest lies. It will give you the research skills needed to write convincingly about the past, or create a vivid sense of the contemporary world. It will develop the reading and analytical skills essential for effective writing.

You can structure your Writing Studies program to suit your interests and needs. There are papers offered in

• Creative writing
• Literary non-fiction, including food writing
• Business communication
• Professional speaking and speech writing
• Public relations writing
• The philosophy of language and communication
• Understanding the requirements of specific audiences and readers
• Science communication
• Writing for screen media
• Theories of reading
• Academic writing and research.

Writing Studies graduates seek employment opportunities working for newspapers and magazines, central and local government, schools, the media, theatres and publishing houses. Writing Studies also lends itself to a freelance career.