Master of Management Studies in Marketing

at The University of Waikato - Hamilton Campus New Zealand

Overview

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

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Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

The University of Waikato - Hamilton Campus

Location

Master of Management Studies in Marketing Assistant Fee

$34085

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Master of Management Studies in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Post Graduate

Program Level

12

Duration

Study Visa

Other Courses by The University of Waikato - Hamilton Campus,New Zealand

Arts & Humanities

Diploma in Chinese

Chinese at Waikato involves the study of Modern Standard Chinese (Mandarin) and the history, culture and society of ancient and present day China.

China ("Zhongguo" – the Central Kingdom) has a civilisation that spans 4,000 years, the longest unbroken civilisation in the world. It was the centre of East Asian culture for many centuries, exerting a strong influence on its immediate neighbours, including Korea, Japan and Vietnam.

Over the last two decades China has achieved the highest economic growth rate in the world. According to World Bank and IMF estimates, in terms of real size of its economy, China now ranks second internationally. It's home to one fifth of the world's population and is poised to become a massive world force.

As part of the Asia Pacific region, New Zealand has substantial links with the countries of Chinese-speaking Asia, with China, Hong Kong and Taiwan included among New Zealand's top ten trading partners. There is a large Chinese immigrant community in New Zealand and large numbers of Chinese tourists visit.

An understanding of this emerging modern power and its language is an invaluable tool, whether you are studying Chinese language and culture out of interest or for career reasons.

12 month

Duration

$ 25915

Tuition

Natural Sciences & Mathematics

Bachelor of Science Technology in Chemistry

Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries.  A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.

Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.

A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.

Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.

The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.

36 month

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$ 36480

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Computer Science is rapidly changing the world we live in. Studying Computer Science at the University of Waikato, you'll learn about software systems and how people and computers interact. You’ll also learn how to create new software, and ensure it's easy for people to use.

Ongoing progress in computer technology means that there is a steady need for more qualified computer professionals. The University of Waikato is recognised among the world’s best in computer science, and offers the largest range of advanced computer science courses in New Zealand.

A major in Computer Science is flexible, allowing you to focus on a particular area, or to complete a more generalist major. The papers available are carefully designed to ensure you have a good mastery of a particular area of Computer Science and will equip you with the skills you need to succeed in your chosen career.

Waikato is well-recognised internationally for our computer science research, and have especially enjoyed success with open source software development.

Students have the opportunity to work alongside internationally-respected academics on a wide range of exciting and innovative research projects in areas such as:

  • Broadband communication
  • Data compression
  • Digital libraries
  • Formal methods
  • Human-computer interaction
  • Machine learning
  • Software engineering
  • Cyber security.

12 month

Duration

$ 38915

Tuition

Chemical and Biological Engineering uses process engineering, science and maths principles to transform chemical and biological materials into high value products and services, in a safe and cost-effective way.

As a chemical or biological engineer, you could play a vital role in the creation and production of new medicines, nutritious foods, novel materials, new energy sources, better waste treatment methods and a sustainable global future.

Research into bioprocess engineering is a major part of the wider Chemical and Biological Engineering program at the University of Waikato. Current research being carried out by the University's bioprocess engineering research group includes fermentation of functional foods, production of high value pharmaceuticals, and bioconversion of food waste into value-added chemicals. This research work involves strong industrial collaborations across a wide range of sectors, especially in food, agriculture and energy.

48 month

Duration

$ 41760

Tuition

Natural Sciences & Mathematics

Master of Science in Chemistry

Chemistry is fundamental to our understanding of all branches of science and for a wide range of industries.  A degree in Chemistry from the University of Waikato means you'll gain an excellent grasp of Chemistry theory, supported by a strong emphasis on practical expertise.

Employers recognise Waikato Chemistry graduates for their analytical and problem solving skills as well as for their high-level of practical abilities – including hands-on bench and modern instrumentation skills.

A Chemistry qualification from Waikato appeals to a wide range of employers including analytical, forensic, industrial, environmental and medical laboratories. There is a shortage of Chemistry graduates in New Zealand and overseas and a critical shortage of qualified Chemistry teachers.

Better building materials and textiles, improved medical aids, new alloys, more productive agriculture, better environmental control and remediation – all rely on the chemical expertise you'll gain from studying at Waikato.

The structure of our chemistry major includes a range of highly theoretical, highly applied, quantitative and qualitative aspects. It will develop your analytical and problem-solving skills, which can be applied to many other disciplines.

12 month

Duration

$ 38915

Tuition

You'll explore connections to previous generations, how they influence today, and if they were really all that different. History isn't just what happened before, but is also an investigation into, and use of, reliable research methods. We'll challenge you to ask questions, use critical enquiry into historical evidence and consider new ways of looking at the past in light of that new evidence.

36 month

Duration

$ 28025

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The Bachelor of Science (Technology) degree provides you with an opportunity to gain practical, relevant work experience as part of your undergraduate degree.  This will help you to step into the professional world in your chosen career and successfully integrates theoretical learning with hands-on experience.In studying Ecology and Biodiversity you’ll learn about the distribution, abundance, and biology of organisms and their role in New Zealand’s most important ecosystems.

36 month

Duration

$ 36480

Tuition

Computer Science & IT

Bachelor of Computer Science

Study a Bachelor of Computer Science at Waikato and develop the skills and thinking to creatively and effectively use technology. Solve challenges faced by businesses and communities and become a leader in the industry.

The Bachelor of Computer Science is a specialised, industry aligned, three-year degree where you  will gain experience in a wide range of fields. Learn how to identify and solve problems, and apply and evaluate solutions and techniques.

This programme will be accredited by the Seoul Accord, an international agreement that establishes that accredited programmes equip graduates for the workforce. As a graduate of this programme, you will be on your way to becoming recognised as a Chartered Information Technology Professional under Chartered IT Professional NZ (CITPNZ), an international gold standard accreditation.

Choose to study one of our specified programmes or take a minor in any subject offered at the University.

Specified Programmes
You have the option of selecting one of the below-specified programmes that address specific needs in the ICT industry:

  • Data Analytics - Learn about the capture and treatment of large volumes of data that is generated across all types of industries and aspects of life. Help make informed decisions by providing insight into variability and analyse information to identify what is meaningful.
  • Embedded Systems - Develop your expertise in effectively combining software and hardware solutions to design and develop smart devices, sensors and the Internet of Things (IoT). Target cutting-edge applications in ambient intelligence, smart cities, agritech, environmental monitoring, industrial control, and so much more

36 month

Duration

$ 34745

Tuition

Environmental Studies & Earth Sciences

Master of Science Technology in Earth Science

The demand for experts in Earth Sciences continues to grow as we look to better manage our soil, water, minerals, energy and coastal and marine resources, as well as understand natural hazards  such as floods, earthquakes, tsunami, landslides and volcanic eruptions.

The Earth Sciences major at Waikato consists of four main sub-disciplines: geology, soil science, hydrology and coastal processes. The first two years concentrate on fundamental knowledge and skills across all subdisciplines. In your final year, you’ll have the option to specialise in a specific area.

Build a successful career

As a graduate you will gain the knowledge and skills to pursue a wide range of careers. Earth Sciences graduates are spread across New Zealand and around the world, working in careers ranging from Earth resources' exploration to environmental management and planning, and from scientific research to teaching.

12 month

Duration

$ 38915

Tuition

Molecular and Cellular Biology explores the complex mechanisms that coordinate the essential systems that define a living cell and that allow cells to have differentiated properties. This knowledge is used to look at how unicellular and multicellular organisms function and how it can provide researchers with crucial insights into the basis of human and animal diseases.

By studying a major in Molecular and Cellular Biology at the University of Waikato, you will

  • Gain a detailed knowledge of the molecules of life and the relationship between the structure and function of biomolecules;
  • Understand the subcellular and cellular organisation of eukaryotic cells and the key catabolic, anabolic and metabolic cellular processes that occur;
  • Learn how to distinguish between the genetic organisation and gene expression of viruses, prokaryotes, and eukaryotes, and describe the mechanisms of inheritance and evolution;
  • Be able to describe the anatomy and physiology of mammals and other organisms, and the mechanisms behind certain diseases.

Along with relevant subject knowledge, you will also gain a range of critical thinking skills, and practical learning experiences from our range of challenging and innovative papers and programs. There is a significant laboratory component to the Molecular and Cellular Biology major, where you will learn relevant skills and be exposed to some of the latest techniques available.

Teaching is research-led, and you can expect to be taught by world-class researchers. Research strengths within Molecular and Cellular Biology include active programs within molecular biology, structural biology and protein engineering, neuroendocrine processes that underlie food intake and biomedical related research relevant to veterinary and human medicine.

12 month

Duration

$ 38915

Tuition

View All Courses by The University of Waikato - Hamilton Campus, New Zealand

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