Bachelor of Arts (Hons) in Digital Media Production

at Anglia Ruskin University - Cambridge Campus United Kingdom

Push your design thinking and design practice beyond existing boundaries, towards interconnected, holistic, and systemic approaches addressing human and planetary challenges, and make a positive contribution to society, health, and planet through ethical and systemic design interventions.

In a world with so many changes in so short a time, future design professionals have never played such a central role in responding to ethical, political, social, and ecological concerns - through systems-shifting design approaches to everyday physical and digital life that are agile, digital, context-specific, and connected, and also address the complex issues of security, safety, and trust.

Study MA Human-Centred Design at ARU, and develop the theoretical, practical, and leadership skills, understanding and knowledge that are critical to creating dynamic and connected modes of engagement with the everyday physical and digital life; the climate and nature; and business. You’ll gain a broad understanding of people, culture, and context from the perspective of design, and tackle human and planet-related issues in a global context by introducing new forms of process, tools, and methods.You’ll work closely with students from across the Cambridge School of Art, including postgraduate students from Interior Design Innovation and Art, Health, and Wellbeing on an industry-led collaborative project, and deliver public-facing events. As a Human-Centred Design student in Cambridge, you’ll be able to work in a start-up environment and a relaxed culture in which creativity and creative problem solving are valued, building strong relationships and freely exchanging thoughts and ideas. Most importantly, you’ll receive support and guidance from our experienced staff who, as well as running their own studio practice, have worked with companies such as Nokia, Hitachi, Ogilvy, Unilever, Ford, and Dyson. The creative freedom offered by the course results in a variety of degree outputs based on design futuring, ideas and methods for design as an expanded ethical and professional practice, from new product development to new experiences and services, systems, and models.

Our Zoology BSc (Hons) course will see you joining the likes of Charles Darwin, Dian Fossey, Jane Goodall and David Attenborough in exploring and explaining the diversity of animals from all over the globe.

You’ll build an understanding and skill-set in anatomy and physiology, behaviour, genetics, ecology and evolution, and the importance of wildlife conservation.

As part of your studies, you’ll get the opportunity to learn hands-on zoology skills – with plenty of time in our labs in Cambridge, as well as on field trips around the UK and beyond. Develop the scientific training and practical skills you need for a career in wildlife conservation, environmental consultancy or in zoos.

Recognised by the Royal Society of Biology, our BSc (Hons) Zoology degree is a practical subject with plenty of opportunity to learn and practise new skills, both in the lab and out in the field.

Take part in cutting-edge research in our specialist labs, closely linked to Cambridge University, and study zoology in marine and terrestrial systems, in both laboratory and field settings.

There’s an opportunity to join paid field trips too. You could experience rutting red deer on the island of Rum, investigate world-class zoos in the Netherlands, study practical marine biology in Scotland, dive in the Red Sea or even spend time learning about ecology and conservation in Africa. We also offer an optional placement year as part of your Zoology degree.

Fast becoming a world centre for wildlife conservation, Cambridge is home to Fauna and Flora International, Birdlife International and the World Conservation Monitoring Centre. During your time with us, you’ll have opportunities to attend lectures and visit specialist museums and libraries in the University of Cambridge.

As a student here, you’ll learn from staff who are involved in field and captive studies internationally and in the UK, and have research links with a range of organisations including some of Britain's most respected zoos.

Our BA (Hons) Illustration and Animation course explores the connections between animation and illustration, helping you to create sequential narratives using a variety of methods – from traditional handmade image-making, to the latest specialist 2D digital animation, 3D CGI used in industry and cutting-edge interactive techniques.

As well as gaining strong software skills and a good understanding of animation, timings and motion, you will become an innovative and creative thinker. You will develop creative abilities, technical skills and a personal language within animation, with the focus being on illustration and design.

Within our supportive and vibrant studio culture, you will work on a range of projects from narrative animation, animated idents, motion graphics, character design, storyboarding, CGI and concept art to develop a body of work for your professional portfolio and showreel, preparing you for industry.

Perhaps most importantly, you’ll get time, guidance and support from a team of industry professionals, animators and illustrators and visiting industry experts who are dedicated to your creative development. In your final year you will also receive guidance from an assigned industry advisor dedicated to the year.

While developing a unique visual style, you’ll also focus on the core foundations: studying the world around you, refining your drawing skills, learning the fundamentals of animation skills using industry standard 2D and 3D animation software, such as TV paint and Maya and learning to create engaging stories through moving images.

You’ll go on group reportage drawing trips, with opportunities to visit museums, galleries and animation festivals in the UK and overseas. You’ll find lots of visual inspiration in Cambridge – from the Botanic Gardens to the art collection in the Fitzwilliam Museum, to the city’s architectural beauty and vibrant cultural and student life.

Accredited by TIGA, our Computer Games Art degree will allow you to develop art skills relevant to the fast-moving computer games industry. You’ll gain 3D computer games skills including modelling, texturing and animation, enabling you to create characters, environments and more.

During your studies, you’ll discover how you can use your visual research, creative experimentation and technical development to forge a career as a computer games artist. You’ll learn how to plan your designs by creating concept art before bringing them to life using interactive software such as Unity 3D.

ARU is the place to be for studying Computer Games Art. The East of England has 135 active games companies, with Cambridge home to developers including Jagex, Frontier Developments and Ninja Theory, who are currently building a new base on Newmarket Road complete with a gaming pub.

Our Computer Games Art course scored 92% for ‘The Teaching on my Course’ in the National Student Survey 2019.

By studying Computer Games Art at ARU, you’ll get the chance to improve your prospects with live briefs and guest speakers from tech giants like Sony, Jagex and Frontier.

Our flexible modules allow you to explore different aspects of digital art, helping you specialise and future-proof your career. And with TIGA accreditation, this course gives you a badge of excellence to show future employers too.

We're also partners with the Global Science & Technology Forum, giving you access to cutting-edge research materials.

During your time at ARU, you’ll receive ongoing support to find placements and work experience relevant to your Computer Games Art and you can take an optional placement year. In recent times, ARM, Sony Computer Entertainment Europe, Frontier and Just Flight have all offered internships and work opportunities to ARU students.

Push your art practice and creativity beyond existing boundaries, towards ethical, practical, and inclusive approaches addressing global health and wellbeing challenges, and make a positive contribution to society, healthcare, and planet through ethical and systemic creative interventions.

In a world that needs people to stay well, recover faster, manage long-term conditions, and experience a better quality of life, art professionals have never played such a central role - tackling physical, mental and social wellbeing as well as increasing human productivity, strengthening local relationships, and building strong communities through art-based interventions and creative non-clinical approaches that are connected, shared, and intelligent.

Study MA Art, Health, and Wellbeing at ARU, and develop the theoretical, practical, and leadership skills, understanding and knowledge that are critical to creating dynamic and inclusive forms of participatory research and practice, community engagement and resilience building, and creative urban culture. You’ll gain a broad understanding of ethical and future health from the perspective of art and will tackle mental, physical, emotional, and social wellbeing issues in a global context by rethinking existing places, environments, and communities including reducing individual loneliness and isolation, increasing prosocial behaviours, reducing aggression and discrimination, and improving social consciousness.

You’ll work closely with students from across the Cambridge School of Art, including the postgraduate students from Human-Centred Design and Interior Design Innovation on an industry-led collaborative project and deliver public-facing events. As an Art, Health, and Wellbeing student in Cambridge, you’ll be able to work in a start-up environment and a relaxed culture in which creativity and creative problem solving are valued and build strong relationships and freely exchange thoughts and ideas. Most importantly, you’ll receive support and guidance from our experienced staff who, as well as running their own studio practice, have worked with companies such as the NHS, Prepared International, Nebama Mind, World Health Organisation, and World Humanitarian Forum. The creative freedom offered by the course results in a variety of degree outputs based on art futuring, ideas and methods for creativity as an expanded ethical and professional practice, from social prescribing and increasing human connectivity, to overcoming fear, pain, anxiety, depression and stress.

Talks from visiting lecturers and live briefs from industry are built into our course. They focus on areas including participatory research and practice, digital health, social design and sustainability, interactive storytelling and digital technologies, care systems and future health. We'll encourage you to build your profile by entering national and international competitions, as well as taking part in our own competitions such as the Sustainability Art Prize. You'll have the chance to develop a business plan and pitch for start-up funding through our annual competition, The Big Pitch, and you can get involved in our research conferences and creative events.

Prepare for a career in technical art in the visual effects and video games industry. Develop your skills to meet demand for roles including technical artist, procedural content creator and technical director.

Our BA (Hons) Visual Effects Technical Art will help you become an artist skilled in the latest procedural 3D techniques, who can work alongside programmers, developers and other artists.Using the latest procedural content creation software, you’ll learn to design and deploy solutions to problems encountered in the video games and visual effects industries.

As well as exploring the key areas of working with VFX and computer graphics, our course will keep you up to date with the latest techniques and trends. We'll also help you identify the supporting skills and knowledge that you’ll need to succeed in the creative industries.

Throughout your Visual Effects Technical Art degree, our expert staff are on hand to offer support and feedback. They’ll help you create an online presence to showcase your work. All our lecturers and staff are researchers and practitioners, and their work reflects current VFX practice.

Channel your creativity and develop the next generation of video games. Join a multi-skilled team and become part of a vibrant games and technology community.

If you have a degree in an art and design or computer games-related subject, our arts-based course will allow you to specialise in games art at Masters level.

Study in Cambridge, home to developers including Jagex, Frontier Developments and Ninja Theory, and access cutting-edge research materials through our partnership with the Global Science & Technology Forum.

Study Computer Games Development (Art) at ARU and you’ll be joining a course which scored 100% for overall satisfaction in the Postgraduate Taught Experience Survey 2019.

You’ll be based in the inspiring environment of our new Compass House Games Centre, where you’ll have the chance to work alongside postgraduate students from our MSc Computer Games Development (Computing).

We’ll encourage you to work in design production teams, tackling creative and technical challenges with programmers and industry professionals.You’ll develop your design skills working on live briefs from companies such as Sony and Sumo Digital and learn how to create and publish successful games across a range of platforms.

Benefit from a broad, analytical and integrated introduction to business and management, with our Entrepreneurship MBA. Face real-world challenges and experience practical, hands-on learning throughout.

You want the skills to not only successfully manage a business for your employer, but also the skills needed to go out on your own. You require the skillset used by entrepreneurs to develop their own ideas and create their own organisational structure – as well as to manage and administer it.

The Entrepreneurship MBA at ARU is a broad analytical study of business, with a focus on entrepreneurship. It will give you a comprehensive awareness of organisational issues and the ability to evaluate the potential outcomes of complicated or problematic situations, in a variety of contexts.

With a keen interest in business, you’ll recognise the practices of entrepreneurship – play, empathy, creation, experimentation and reflection. You can relate your experiences to the field of entrepreneurship to build a successful organisation.

Study with us in Cambridge, and gain an understanding of the cultural, political and social contexts that organisations operate within. Discover how economic forces affect and influence organisational practices, and engage in several exercises designed to develop your ability to practice reflection in an entrepreneurial context. Examine the nature of reflective learning, noting its evolution, and analyse several reflective frameworks – plus assess your entrepreneurial character.

Explore the fields of management and strategy, noting how strategic analysis and formulation contribute to an organisation’s performance.Study the financial element in decision making and the techniques that may be used to assist informed management decisions.

Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge.

You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way.Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after.The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.

By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers.

Tourism is changing. It’s evolving to reflect consumer demand and the needs of the world around us. You need up-to-the-minute knowledge to launch a career in this dynamic industry.

That’s where we can help. Our course content and teaching are forward-thinking, and will help you acquire real-world business skills.

Together, we’ll explore how the tourism industry is affected by disciplines such as sustainability and economics. Our modules cover project management, financial analysis, marketing, and much more.

Tourism is a global industry and we understand the importance of languages in the sector. As a Business with Tourism student at ARU, you can choose to study French, German, Spanish, Italian, Chinese or Japanese as part of your course.

As a student at ARU, you’ll get hands-on experience working with local organisations to run events. And you’ll get to travel too, with a range of European field trips and the opportunity to study abroad for a semester.

Don’t count on passive learning. You’ll be involved in practical activities such as calculating your own impact on the environment. And we have Cambridge as our classroom – a place where history and culture meet 21st-century innovation. Perfect preparation for your career in tourism.