Bachelor of Arts (Hons) in Media and Communication

at Anglia Ruskin University - Cambridge Campus United Kingdom

At ARU, we are helping to develop the next generation of business practitioners and thinkers.

We know that your future career is important and you want to build your CV. So we’ll encourage you to grab every opportunity for real-world experience: there’s even the chance to study abroad for a semester in Europe, Canada, the USA or Malaysia – with funding on offer to help cover the costs.

As a trusted partner of the Chartered Institute of Personnel and Development, our Business with Human Resource Management BSc (Hons) degree course is CIPD accredited – this means that you’ll also be able to take advantage of an Associate CIPD membership during your time as a student with us at ARU.

This course will prepare you for working in a variety of HR roles, including recruitment and selection, employee relations or personnel, training and development and beyond – it’s up to you where your degree takes you.

The world of business never stands still - join us and see where your talents can take you.

Explore professional writing techniques and learn to write compelling narratives whether you want to write poetry, drama, short fiction, news, features, or something else. You’ll improve your writing skills with invaluable feedback from professional writers, and workshops with your fellow students.

You’ll also find out how English literature is shaped by its historical and cultural context, and how, in turn, it influences individual readers and the whole of society. You’ll also learn about many other subjects, including history, politics, religion, psychology and history of art, which will enrich your writing. Your deeper understanding of literary texts will improve your abilities as a writer.

You can tailor your Writing and English Literature degree to your ideal career with our wide range of optional modules, including work-based modules in Years 2 and 3. We’ll support you to find work placements relevant to your chosen career. You can also take an optional placement year.

You’ll also have the option to learn a language with our Anglia Language Programme in Years 2 and 3, and/or study abroad for a semester and apply for funding to help cover the cost.

You’ll develop many skills besides writing, including literacy, communication, research, creative thinking, self-reliance and teamwork, all of which can help you start a career in many different areas.

Our Software Engineering degree has been designed with employers in mind, so you’ll be equipped with all the skills you need as a graduate.

You’ll get the chance to stay ahead of the game as you apply new models, techniques and tools for implementing custom designed systems while delivering high standard software products for various platforms.

As a student at ARU, you'll develop essential programming skills that are key to industry and learn to apply your new coding skills to a variety of programming languages. You'll also learn how to implement sophisticated, secure data systems and develop important skills in data handling techniques that are required by many employers.

There are plenty of opportunities for practical work as you carry out individual and team tasks in the software development lifecycle, from analysis and design to implementation, testing and maintenance of a software system.

Our BSc (Hons) Software Engineering degree offers an optional placement year, where you can build up experience working in the industry, and make contacts to benefit your studies and enhance your long-term career prospects.

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Examine real-life case studies to piece together the inner workings of serious crime, and the methods used to police it. You’ll gain the skills and knowledge needed for many careers in criminal justice, such as the Police, youth justice, the Home Office or border agencies

• Study with a school ranked 8th in the UK for Criminology (The Guardian University Guide 2018)
• Feel supported by our close community of students and staff, including dedicated social media groups
• Learn from professional criminal justice practitioners through lectures, workshops and other activities
• Take part in events including field trips, guest lectures and our end-of-year Criminology Conference
• Join forces with PIER, our Policing Institute for the Eastern Region, with links to local and regional forces and policing bodies and chief officers at local and national level

Focusing on serious crime, you’ll explore the practice and theory of criminal activities, including how crime is detected and policed, methods of social control, and sanctions.

By examining different theoretical standpoints, you’ll form an understanding of various Western legal and social traditions and how they compare to each other.

You’ll investigate issues such as organised illicit trade and criminal enterprise, using case studies of criminal activities including financial crime, human trafficking, and violence prevention.

Our modules will let you specialise in other areas of interest too, such as the nature of violence, terrorism, and policing transnational crime.

Most of your teaching will take place in research-seminar format to allow you to develop critical thinking, but your learning will also be supported by lectures, guest speakers and debates. You’ll have a chance to contribute to our research seminar series, and take part in our annual criminology study trips abroad.

Broaden your expertise through the use of Artificial Intelligence (AI) techniques. In a world reliant on data to improve processes and monitor success, this course will help you gain transferable skills in AI to benefit your work place. It's been designed in response to the high demand for experts in big data analysis and modelling. Choose to take an optional 12-week work placement as part of your course and boost your employability.

The combined effect of the big volume of data availability on a global scale and a significant increase in processing power offered by technologies like cloud computing has made it possible to unlock the true potential of machine learning algorithms, extract features from data, and to expand the application domain of artificial intelligence.
The need to adapt and incorporate the ever-growing field of AI and it’s technologies into current business practices is putting increasing pressure on industries to invest in their legacy systems. Supported by Intel’s AI Academy through their online and data processing resources, the skills you will learn can be applied to AI-enabled business strategies and marketing, management of database records, e-business technologies, IT system development and design, and IT project management.

This course is designed to build on the skills of computer scientists, software engineers, IT professionals or established professionals in the areas of computing, mathematics and/or data analysis, to improve and create better systems in their industries, expanding knowledge of machine learning and enabling technologies.

Businesses also have the opportunity to present students on this course with their real life problems through attending as a guest lecturer. We also encourage you to attend local meetings and lectures organised by the IET and BCS, some of which are hosted by our University. This exposes you to engineers from local industries and introduces you to 'what's hot' in technology, an advantage to being based in the centre of Cambridge with its Science and Business Park.

On our MA Intercultural Communication, you’ll discover the importance of intercultural relationships both to the modern socio-economic climate – and to building a successful career within it.

As part of our postgraduate community in Cambridge, you’ll work alongside students from all over the world, gaining an additional understanding of intercultural environments that will support your studies.

If you’re studying this Masters full-time you’ll have the opportunity to spend a placement semester at a European university via the Eurocampus.

As well as gaining business communication skills, you’ll explore language and cultural theory.

You’ll examine how cultural differences impact our interactions in the workplace and in wider society and consider topics such as migration, identity and how international policy confronts language issues.

By learning to use different methodological tools to understand language and communication, you’ll sharpen your analytical skills and gain the confidence to think independently about the interdisciplinary, and often multinational, challenges of the modern workplace.

Seminars and guest lectures hosted by ARU’s Research Centre for Intercultural and Multilingual Studies will supplement your studies, and you’ll be supported throughout by our expert specialist lecturers.

Take your career to the next level. On our MBA course you’ll develop your leadership style with hands-on, real-world assignments and a global outlook.

You’re serious about your career, and so are we. Our comprehensive Master of Business Administration (MBA) programme is designed to help you develop as an innovative and entrepreneurial leader and graduate ready to make waves in the world of business.

You’ve already immersed yourself in industry, and want a postgraduate degree that reflects your experience. That’s why we favour active learning over exams and theoretical assignments. We’ll put your communication, critical analysis and decision-making skills to the test by presenting you with real-life scenarios that expose you to alternative business practices.

Our MBA programme at ARU attracts students from around the world, so you’ll broaden your horizons and learn about a variety of approaches to business and leadership.

Location is everything, and in Cambridge you’ll find rapid growth, a thriving economy, and a culture of innovation in tech and biotech – the perfect environment to sharpen your business skills. Our extensive links with industry will give you ample opportunity to cultivate relationships with local businesses and find a work placement, should you choose to take one, with the right organisation for you.

Take your computer game development skills to the next level. Gain experience in multi-disciplinary working in our specialist studios and create an advanced portfolio.

Skilled games designers are in high demand in the UK’s £3.78 billion video games industry.If you have a first degree in computer science or a similar technical degree, our MSc Computer Games Development (Computing) will give you the skills and confidence to create advanced level games.Study, plan, produce and test games in our Computer Game Development studio and hub, and gain the technical design skills to publish successfully across a range of platforms.

As a Computer Games Development (Computing) student at ARU, you’ll study in Cambridge, home to developers including Jagex, Frontier Developments and Ninja Theory. Learn from guest speakers and work on live briefs from companies such as Sony and Sumo Digital.We’ll give you the opportunity to create games both on your own and working in multi-skilled teams alongside students on our MA Computer Games Development (Art).As well as furthering your development skills, you’ll focus on games programming and tailor your research project so you can concentrate on developing skills in an area you’re passionate about.Boost your career prospects by taking part in events such as our gaming festival Brains Eden. Everything you design will build into a portfolio to help you secure your dream job when you graduate.

As well as covering the basics, our course includes a number of optional modules. Choose to explore business innovation, financial management, leadership or intercultural management – and tailor your studies to suit your interests.

We understand that while you’re here to learn, you’re also laying the foundations for your future career. We want to help you enhance your employability, and we do that in three ways.

Firstly, by studying with us in Cambridge or Chelmsford you’ll be exploiting our links with local businesses. We host regular visits from employers, guest speakers and business events – helping you build a network for when you graduate.

Throughout your Business Management degree you’ll also benefit from lectures and seminars on CV preparation, job-hunting, obtaining work experience, using social media to enhance your professional profile, and more.

And finally, we work with employers to make sure you graduate with the knowledge, skills and abilities they look for. They help us review what we teach and how we teach it – so you can be sure you’re working on projects that reflect the needs and priorities of business.

At ARU most of our business degrees also include an optional placement year, giving you the chance to spend a year working in industry and to add valuable work experience to your CV.