Bachelor of Arts (Hons) in Creative Writing

at Arts University Bournemouth United Kingdom

On this course, you’ll gain practical skills and explore the thinking behind fashion branding and communication. You’ll create image and film, and develop visual identities using the latest creative software. We’ll also teach you the theory behind everything from creating a narrative for an image to building a global brand identity.

Great fashion communication comes about through collaboration. In AUB’s creative community, you’ll have the chance to do just that. You’ll be introduced to, and work with, students on other BA (Hons) courses, including Fashion, Commercial Photography, Textiles, Film Production and Make-up for Media and Performance, so the opportunities are limitless to apply your skills and collaborate.

According to the British Fashion Council, the UK Fashion Industry supports 797,000 jobs. With a degree from AUB, you will also make your own unique mark in this exciting space.

We’ve recently been awarded Gold by the TEF (Teaching Excellence Framework).

Our teaching staff are exceptional. They're inspiring teachers, industry practitioners, technicians and researchers who are here to support you with your studies and help you to achieve outstanding outcomes.

Visual Communication combines skills in illustration, graphic design, typography and digital design to create images that persuade or inform.

From the start, the course focuses on hand-drawn imagery to develop a feel for the shapes and styles that connect with audiences. Practical experiences will be used to develop your skills. We’ll help you to build your visual awareness and understanding of the world around you. In addition to plenty of theory and debate, you’ll have the chance to work on live briefs with other students and find work placements in creative businesses.

Visual Communication underlines the importance of good ideas. You’ll leave with all the practical skills that you need to work in a vibrant and exciting industry. Our graduates work as freelancers in small design companies and with larger firms, both locally and internationally.

Our course is designed to develop your individual pathway into this burgeoning sector of the creative and cultural industries. Events don’t just happen. Festivals, celebrations, exhibitions, pop-up events and multi-media events need creative, energetic and well-organised people to make them a reality. On this course, you’ll develop the skills and knowledge to conceive, plan and manage successful creative events.

Events are the product of teamwork involving people from a wide range of backgrounds and interests working together. A unique aspect of this course is that you’ll work with fellow students each year to devise and deliver a live event. You’ll discover and develop your own specialist interests and have the satisfaction of seeing the events you organise go ‘live’ in front of an audience.

Our work placement unit in the second year allows you to put these skills into practice in an industry setting. You’ll be surrounded by a wealth of creative talent and will have the opportunity to work with creative practitioners and external clients in the events world.

You’ll also learn how the events industry operates, and will develop skills in digital technology and business planning. Our graduates have gone on to use their skills in organisation, management, and marketing in festival production companies and in many of the top digital businesses, such as Spotify. They also work in multi-platform marketing and events companies, fashion businesses, world-class museums, and leading charities. Through theory, technique and practice, we’ll help you to develop as a successful creative events manager, with plenty to offer the arts and creative industries.

You’ll graduate with both a breadth of understanding and context with a specialist focus and application in design. The design course builds on the established expertise within the Faculty of Art, Design and Architecture, becoming a collaborative design link between disciplines just as in industry.

The design thinking, strategy and 2D communication aspects of the course link well with the Graphics and Visual Communications courses at AUB, reflecting current industry practice where the definition of the product is wider than a singular object. The 3D design, prototyping and realisation aspects complement the Modelmaking, Interiors, Architecture and Fashion courses.

Topics like design strategy, user-centred design and the commercialisation process familiar to Product Design could also be a design focus that feeds back out to other programmes through a collaborative curriculum, breaking conventional subject boundaries no longer recognised by the industry. As the course progresses through each level, you'll specialise the direction of your design focus, allowing you to join with existing units on other AUB courses.

Students apply to the course predominantly from graphic design courses but are welcomed from a variety of backgrounds (if they can show an aptitude for typography). Students may have studied photography, architecture, illustration, interaction design, three-dimensional design, fine art, or, subjects such as journalism, philosophy, psychology, anthropology or sociology.

Whatever your background, you’ll be required to reflect on your worldview; the underlying assumptions and understanding that guides and constrains your practice, and to use this reflection as a starting point from which to further develop. Your practice can take many forms: it can be self-expressive, or socially orientated; print, screen-based or three-dimensional.

It can focus on an aspect of a well-defined area of design, such as branding, experimental typography, publishing, and user-centred design, or on something more unconventional defined as part of your study.

Graphic designers often work in groups, sometimes comprising members from different disciplines. MA Graphic Design provides many opportunities to work in interdisciplinary ways as it sits alongside the courses of other disciplines. Many of the taught sessions such as the introduction to research methods and processes occur in these interdisciplinary groups. At other times however you’ll be developing your project with your supervisor and other students on your course. This will require you to develop a theoretical framework, methodology and research methods that support your research focus.

As a graphic designer you should anticipate the possible consequences of your design interventions, including the meanings constructed through your practice, in relation to ethical and sustainability issues as well as to other relevant contexts. Creative approaches are required that respond to complex situations in which many problems reside. Outcomes are not constrained by media or by limited interpretations of what it is to be a graphic designer.

Consequently, an outcome might involve the design of an experience or service, as much as it might concern more conventional forms of graphic production.

Our graduates go on to play an active role in the creative industries, from branding consultancies to digital design, publishers to packaging. Many of our graduates have established their own companies. Experimentation and discovery are important values on this course. There is no ‘right answer’ and you will be supported to find your own path as you learn more skills. In addition to developing creative design strategies, we encourage you to bring your own experiences and interests to your work. We value conceptual approaches that attract attention, and then evoke an idea or emotion that is relevant and on target.

As a graphic designer, you’ll have to make decisions in complex and unpredictable situations. You’ll have to react quickly to new information, evolving briefs and advances in technology. On this course, you’ll learn to innovate under pressure and handle issues such as user- centred design, sustainability, emerging technology, service design, information design and interactive design. You’ll engage with leading design companies who set briefs, give talks, and help us to develop the curriculum. You’ll discover your own approach to visual problem solving and graduate with the technical, critical, and conceptual skills that are highly prized by the industry.

Our teaching staff are exceptional. We’ve recently been awarded Gold by the TEF (Teaching Excellence Framework) which assess quality of teaching.

They’re inspiring teachers, researchers, industry practitioners and technicians who are all here to support you with your studies and help you to achieve outstanding outcomes.

This degree will help you to prepare for professional practice (part 1 ARB/RIBA) and investigate the ways we live in the world through material and spatial relationships. You'll develop skills that will form the foundation of your career in architecture: making, collaborating, designing and communicating. Integrating practice with theory is at the heart of professional architectural practice, so that’s exactly what you’ll do here.

You’ll explore, experiment and develop new solutions. Discussing and presenting your work you'll share ideas about architecture through making tangible propositions, mindful of how they might be realised.

This ‘research-by-making’ approach encourages risk-taking, innovation and entrepreneurship. Both inside and outside of the studio, as well as in regular seminars, lectures and reviews, you’ll work on projects that require a creative balance of rigour and risk, informed by your design, technical and contextual knowledge.

At every stage in your degree, you’ll have opportunities to build on your own practice through collaborations with other courses. You’ll develop an understanding of the practice and theory of architecture, grounded in making, along with critical thinking and a familiarity with the material nature of architectural ideas. You’ll explore the practice of making thoughtful, tangible, inhabited places that mediate between the individual, the world we live in, and the others we live with.

On this course you’ll learn practical, professional and entrepreneurial skills that equip you to work as part of a team, or even set up your own business in textiles.

You’ll study textiles in its widest sense and learn many skills, from print, stitch embellishment to dyeing and mixed media construction. You’ll have the opportunity to focus on a variety of specialist areas, including textiles for fashion, textiles for interiors and textiles as design/crafts.

Traditional skills are taught together with expertise in modern design development, production, and contemporary invention. Whether you go on to work for a retail brand, or an international design house, we will prepare you for the challenges that the creative textile industry holds.

We've also formed an AUB textiles Agency to promote student work at Premier Vision Paris and London Print Textile Trade Fairs. Students have engaged with industry – experiencing how the business buys and sells textiles.

Performance designers are storytellers. Visual storytellers. BA (Hons) Performance Design and Film Costume creates innovative, individual and adaptable designers.

The performing body is at the core of the design work on this course and all students will create costume designs from the first year onwards. Great attention is paid to the study and design of historical, contemporary and experimental costume for film, theatre and site-specific projects.

In addition to costume design, some students will also go on to design and paint sets and make props and puppets for live performance, festivals, other events and exhibitions.

Some students will specialise in preparing themselves to work in the costume departments of film and TV productions with the aim of becoming costume designers in these industries.

The current BA Hons Costume and Performance Design course has been awarded the Queen’s Anniversary Prize for its ‘distinguished degree-level education in costume design for the UK’s leading creative industries'.

You'll learn the skills needed to take on key creative and production roles in both live-action drama productions and documentaries.

Creating any sort of film depends on a team of technically gifted individuals working together. You'll discover the relationship between the various roles and stages of film production, including designing, editing, sound, cinematography, production and direction. As a film student at AUB, you'll have access to state-of-the-art equipment and well-equipped studios. We have professional filmmaking equipment for each part of the process, from pre-production to the delivery of completed films.

We’ve recently been awarded Gold by the TEF (Teaching Excellence Framework) which assesses the quality of teaching. Our staff are exceptional.

Our staff are inspiring teachers, researchers, industry practitioners and technicians who are here to support you with your studies and help you to achieve outstanding outcomes.