Bachelor of Science (Hons) in Marketing (with integrated placement year)

at Aston University United Kingdom

The course will help you enhance the skills required for assessing, developing and critically evaluating entrepreneurial strategies. You will develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision-making process of organisations. 

You’ll learn about intellectual property, emerging economies, international entrepreneurship and understand how to develop and deliver entrepreneurial strategies in a range of settings.

You’ll also develop the skills to use statistical techniques to communicate key information, how to use decision models, data mining, web and performance analytics, all of which will build on your analytical skills and ability to problem solve. You’ll get hands-on experience using specialist software and experience in using a range of data sets.

If you answered yes and would like to gain the knowledge and experience you need for a career in product design, alongside a range of marketing, management and business skills, this course could be for you.

Our design courses are stimulating, relevant, challenging and rewarding and you’ll benefit from practical, hands-on experience throughout your course. We work with a number of practicing designers so you’ll have the opportunity to work on live projects, ensuring your products are technically and commercially feasible, while also being environmentally responsible.

This course will ensure you develop a range of industry-ready skills, preparing you for whatever future you have in mind, whether that’s in-house design or setting up your own business.

What you’ll learn

In the first year you’ll get a grounding in product design principles and an understanding of how design can affect the profitability of a business.

In the second and final year you will take a common core of design modules to support your projects, integrating your design specialism with the core aspects of product design. You’ll also continue to develop skills that are relevant to your future career, whichever path you choose to take, including presentations and team working. Your final year will culminate in the opportunity to showcase your project work at the Aston Inspired final year design show.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximise your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.

What you’ll learn
You will study literature, culture and history and explore the style choices of films, digital fiction, Instapoetry and Twitterfiction, alongside more traditional modes of text. We will equip you to critically engage with a variety of texts across both literary genres and periods, and you’ll be able to develop your skills as a writer through our Creative Writing module.

At Aston University, sociology is about real-life, everyday experiences. Our research-led teaching brings social theory to the study of pressing issues in the modern age, such as migration, climate change, welfare, crime, health and sexuality. We focus on key contemporary issues, social policy and decision-making, global trends and international comparisons.

On the sociology strand of the course, you’ll gain an in-depth understanding of social processes, organisational dynamics and inter-group relationships. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyse how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations. When learning about contemporary topics such as inequality, racism, health, migration, sexuality, identity, education, the media, crime and climate change, you will be taught by experts in these fields.

Explore the social structures and issues that have shaped your own life and learn not just how to understand the world, but how to change it. Understand some of the biggest debates in society and develop the skills you need to research what matters to you.

What you’ll learn
Sociology and Social Policy at Aston are about real-life experiences and how they relate to bigger social problems. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses, will prepare you for a range of career paths.

Study a BSc (Hons) Sociology and English Language degree course at Aston University to explore the English language, how it works in society and its role in the world today and learn about issues and policies affecting the world.

What you’ll learn
Our Sociology and English Language course will provide you with an in-depth understanding of social processes, inequalities, organizational dynamics, and inter-group relationships. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

Sociology will equip you with the knowledge and analytical skills that will enable you to think critically and work independently. This includes how to design a research project, collect empirical data, handle complex datasets (e.g., through applying coding techniques) and, most importantly, develop an advanced analytical mindset. This training will be essential for your final-year dissertation during which you will carry out your own individual research project. This experience will provide you with a skill set that is highly desired in a wide range of industries and areas of work.

Marketing influences organisational success, from business growth to behavioural change. Understand the core concepts of marketing theory and develop the skills and experience to apply them.

What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.

Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.

You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.

Explore some of the biggest topics in the world today, from gender, race, and sexuality, to how we behave as a society, with our British Psychological Society (BPS) accredited Psychology and Sociology BSc at Aston University, Birmingham.

You’ll investigate and analyze how the human mind works, in terms of how it responds to various stimuli, and how our views on relationships and the wider world are shaped by societal structures, culture, and our collective experiences. In addition, you will have the opportunity to research why these societal structures exist in the first place; giving you a rounded view of human behavior and the impact we have on each other as fellow citizens.

Prepare for a fast-paced career in financial services. Develop a balanced understanding across finance, economics, accounting and management to help you thrive, whether you’re interested in a career in investment banking, training and research, or working with start-ups.

What you’ll learn
You will unpack many aspects of finance and management throughout the course, from capital markets and derivatives, through to asset pricing and international finance. You’ll also develop excellent financial literature skills, from interpreting small scale to large financial data and apply these to real-world company performance questions.

As well as class-based learning, students on our BSc Finance will enjoy study trips such as the recent visit to the London Stock Exchange. Given the global demand for graduates with finance degrees, you can also study a language alongside your degree as well as explore our study abroad opportunities and double degree route.

Build on your psychology qualifications and learn advanced psychology concepts and how they apply to various business issues, such as the assessment of individuals in the workplace, organizational behavior as well as strategy and leadership.

You’ll learn from one of the best-known and most successful academic groups in applied psychology in Europe, with experienced practitioners who’ve worked for businesses across the world. They use a mix of innovative and inspiring teaching methods to enable you to get the most from the course and all sessions are delivered in a friendly, supportive atmosphere.

Our Transport Management programme, which is part of the civil engineering and infrastructure cluster here at Aston, examines the economic, operational, societal and environmental issues related to the transport and distribution industries.

The skills you will gain are in high demand and, as a graduate, you will be able to work on developing and building transport solutions that are more efficient, more sustainable and future-proof.

What you’ll learn
Health and safety considerations are implicit throughout, and the science and mathematical skills behind infrastructure will underpin your studies. Gaining project management knowledge and building professional relationships are other key areas of your studies.

The course includes examples, illustrations, visits and case studies from the transport sector, with your studies incorporating all the relevant management skills: accounting, marketing, human resources and operations management. All are set within the context of the transport related industries, with a focus on including passenger and freight modes.