Master of Science in Entrepreneurship and Analytics

at Aston University United Kingdom

On our MSc Marketing and Strategy, you’ll learn how to make appropriate strategic and operational marketing decisions. You can enhance your employability by developing life-long learning and personal development skills.

The MSc Marketing and Strategy will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

This course will also develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

Digital electronics and computer systems are significant in commerce, industry and the home, and have an ever increasing impact on the way we work and live. To gain the competitive edge over its global rivals, British industry and commerce needs trained computer systems engineers with skills in both hardware and software who can assess, harness and influence the growth of information technology.

Our Electrical and Electronic Engineering MEng course is designed to stretch our top students and includes a 12 month industrial placement. It gives you the opportunity to study electronics and computer science more deeply than at BEng level while also gaining valuable industry experience.

What you’ll learn

The first two years of the MEng are taught alongside the BEng degree and you’ll gain a solid grounding in software engineering and computing systems, complemented by engineering expertise in digital electronics and telecommunications. To build a bridge between hardware and software specialists you’ll study computing and electronics with single honours students from the electronic engineering and computer science subject groups.?

In the second and final year, you’ll be able to choose options that enable you to specialise in preparation for your future career. These options include digital system design, telecommunications systems, optoelectronics and signal processing.

The final year is taught alongside our master's programmes and you can choose options from the stream that most interests you, including communications, sensing, computing or electrical power. You will also undertake an in-depth project, based on your areas of specialism.

If your ambition is to help shape the future development of towns and cities, our Construction Project Management course will set you on the right path.

What you’ll learn
During the course of the programme you will gain the necessary skills to develop a challenging and fulfilling career in the construction industry. You will gain technical knowledge around materials and building processes as well as specialist modules including health, safety and environmental management. 
 
After your first year, your studies will centre on the construction process as well as learning about management, economics, logistics, finance and decision-making, all of which are required by professional construction and project managers. 

Our Construction Project Management programme, part of the civil engineering and infrastructure cluster here at Aston, examines the societal, economic and operational issues related to the construction industry. The particular focus is on developing the skills and experience you need to deliver high quality construction projects safely, on time and on budget. 
 
These skills are in high demand and you’ll be able to effectively and confidently contribute to the future development of our built environment. 

What you’ll learn 

Through the course, you will develop a comprehensive understanding of scientific principles, learn how to test and critically evaluate concepts and use engineering analysis and computational methods to assess the likely success of their application. 
 
You’ll also gain an understanding of business strategy and operations, developing your project management skills, and learning how to manage risks and work effectively as part of a team.  
 
CDIO - Conceive, Design, Implement, Operate: This is the innovative and hands-on teaching framework on which our curriculum is based, empowering you with the ability to apply your skills to real-world situations and take your learning to the next level. 

What will I learn?
You’ll gain a detailed understanding of businesses in an international context, enabling you to work for a leading global firm or operate across borders with your own company.

The course covers the entire process of starting a new business venture, from the initial idea to international expansion. It will help you to identify and develop business opportunities and teach you how to check the feasibility of a venture using key frameworks and tools. It will teach you business growth strategies and what funding options are available to entrepreneurs.

You’ll also appreciate how enterprises can vary in terms of their mission, from commercial ventures aiming to maximise profits to social enterprises who prioritise social wealth creation. We also explore entrepreneurship in the context of family business and corporate intrapreneurship.

This course will enable you to formulate, evaluate and select from alternative strategies and develop associated strategic decision-making skills in a marketing context. You’ll develop the knowledge required for initiating and managing innovation-based business strategies.

The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles, and practices of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

What you’ll learn
Combining both core and specialized subjects, our programme prepares students for high-level careers in the private and public sectors.

In your first year, you’ll cover fundamental and advanced maths such as algebra, calculus, and geometry alongside applied maths topics like statistics, machine learning and quantum computing. Our joint honors course enables you to choose a combination of maths and economics modules in your second and final years.

On this course, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

Recent placements for mathematics students have included Warner Bros, where the student worked on data analysis about movie releases, and a hospital trust where the student was working with an e-prescribing team, helping to improve efficiency for patients.

Become a business leader of the future and get set for a rewarding career with our MSc Business and Management degree. Develop your management skills and techniques and gain an extensive understanding of how companies operate.

Suitable for graduates of all disciplines, this dynamic program is a fantastic platform to launch your career at a top business school. Aston Business School is part of an elite group of business schools thanks to our triple accreditation from AACSB, EQUIS, and AMBA.

You’ll benefit from detailed insight into many areas of business, from strategy to operations and from marketing to people management. You’ll also gain key leadership and management skills. By the end of the course, you’ll be equipped to go into a variety of roles for a range of organizations, including international companies and those operating in the voluntary and community sectors.

In a data-rich society, every organization needs analytical planning and big data analysis. This course has been designed to meet the growing demand from employers and will equip you with the skills to extract meaningful information from data to inform strategic decision-making.

From data mining and web analytics to business analytics in practice, our MSc Business Analytics will give you a comprehensive understanding of key areas of business analytics and develop your skills to meet the high demand from employers.

Attracting students from all over the world, this course is a great opportunity to mix with people from different cultures and with diverse backgrounds.  You’ll enhance your communication, teamwork, and management skills, whilst building a network of international contacts. It will also help you to appreciate the various approaches to people management in a multicultural context.