Master of Science in Strategic Marketing Management

at Aston University United Kingdom

A Business Management and English Language degree from Aston gives you the chance to combine in-demand commercial and leadership skills, alongside theoretical knowledge and understanding of the English language, how it works in business, and its role in the workplace.

What you’ll learn
You will be taught by lecturers who are internationally recognized researchers in fields such as leadership communication, marketing, economic development, multi-national enterprises, forensic linguistics, language and gender, and TESOL.

With a professional placement year as one of its key features, the program is geared towards increasing your employability by providing you with the knowledge and skills required of professionals working in the public, private and voluntary sectors.

What will I learn?
You’ll gain a detailed understanding of businesses in an international context, enabling you to work for a leading global firm or operate across borders with your own company.

The course covers the entire process of starting a new business venture, from the initial idea to international expansion. It will help you to identify and develop business opportunities and teach you how to check the feasibility of a venture using key frameworks and tools. It will teach you business growth strategies and what funding options are available to entrepreneurs.

You’ll also appreciate how enterprises can vary in terms of their mission, from commercial ventures aiming to maximise profits to social enterprises who prioritise social wealth creation. We also explore entrepreneurship in the context of family business and corporate intrapreneurship.

A unique combination of strategy, management consulting, and international business, our MSc Strategy and International Business can kick-start your career.
This course will equip you with the skills to analyze companies’ strategic situations and develop practical strategic solutions for complex commercial problems. You’ll learn the vital role middle managers play in implementing strategy and how you can make strategy work in practice.

The BSc Human Resources and Business Management course draws on psychology, human resources and general management theory to develop insight into the world of work, preparing students with key skills in communication, negotiation and effective decision-making.

What you’ll learn
During your studies you will have the opportunity to gain real-world experience through your placement. You will develop a deeper understanding of psychological mechanisms that play a role in decision-making and team work, as well as how leaders can strategically bring about change processes, and why individual employees play an important role in organisational productivity. Your placement will also help you to develop key skills in decision-making, negotiation and communicating effectively.

In the first year, you will develop an understanding of the historical context within which work has developed and changed in the last century. This will equip you with an appreciation of how information technology and globalisation have altered business structures. You will also develop knowledge of key elements of business management such as economics, marketing, law and accounting.

The second year shifts focus to a deeper understanding of the issues around individual attitudes and behaviours. You will study modules on ‘Creativity in Organisations’ and the ‘Psychology of Work’, alongside continuing to develop knowledge of the wider business management issues through modules including ‘Employee Resourcing’ and ‘Digital Marketing’. In addition, you will develop skills such as data analysis, contributing to your decision-making and negotiation acumen.

At the end of your second year you begin your placement year, where you will have an opportunity to practice and apply the knowledge and skills you have so far developed.

The final year brings all of your learning together with a study of strategy and management, where the combination of human resources and business management takes focus through modules such as ‘Strategic HR and Leadership’.

You will develop specialised knowledge of employment law and the skills to use evidence to make persuasive arguments. You will draw on your placement experiences to make sense of critical HR issues like productivity, work engagement, burnout and stress at work. All this will prepare you to start either a specialised career in HR or a more general management role within organisations across a range of different sectors. On successful completion of your degree you will be able to apply for Associate CIPD membership.

Take your accounting and finance skills to the next level and enhance your international employability on our MSc International Accounting and Finance. Understand the crucial role accounting and finance plays in organisations and strategic decision making.

On our MSc International Accounting and Finance masters at Aston University you will learn advanced-level theory and concepts used in accounting and finance. We’ll develop your technical skills in these areas but also focus on providing you with an in-depth knowledge of accounting and finance and its place in today’s global corporate environment.

If you’re a computer science graduate and want to build a career in the exciting world of Artificial Intelligence (AI), our interactive course could be for you

What you’ll learn

We'll teach you the specialist, technical information you need, and you'll develop your ability to create ethical, well-justified, and appropriate AI solutions to real-life challenges.

With an emphasis on practical experience, you’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions, preparing you for future challenges as you develop your career.

You’ll work on your own and as part of a team on projects and presentations, including one to design your own computer game. The different projects will enable you to develop your communication and team working skills alongside your technical expertise, which is important as you enter the workplace.

What you’ll learn
In the first year, you’ll get a grounding in product design principles and an understanding of how design can affect the profitability of a business.

In the second and final year, you will take a common core of design modules to support your projects, integrating your design specialism with the core aspects of product design. You’ll also continue to develop skills that are relevant to your future career, whichever path you choose to take, including presentations and team working. Your final year will culminate in the opportunity to showcase your project work at the Aston Inspired final year design show.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximize your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.

We’ll support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

You’ll also have the opportunity to network with employers and showcase your work as part of the Mechanical Engineering and Design Industry Club, where you’ll be given opportunities to meet employers.

Discover how to undertake security valuation and portfolio management by studying equity, debt and derivative markets in domestic and international sectors, and learn about the key techniques used by financial traders.

What will I learn?
The course covers a wide range of stimulating subjects, including the valuation of investments, trading techniques, investment management and corporate finance from a broad as well as an international perspective. You’ll learn key theories to give you thorough grounding in these areas but also develop a practical understanding of how these various concepts and models are applied in real-life business scenarios.

We’ll ensure you have a clear understanding of the fundamentals relating to investments and what you should be looking for when making investment decisions. We explore equity, debt and derivative markets in domestic and international sectors. You’ll undertake security valuation and financial distress exercises and we explain various other techniques used by financial traders.

What sets this programme apart from others, is our strong focus on the practical application of technical skills in a trading or corporate financial setting.

Study the Forensic Linguistics MA at Aston University, home of the world-leading Aston Institute for Forensic Linguistics, to take your linguistics skills to the next level and improve the delivery of justice through the analysis of language.

What you’ll learn
The Forensic Linguistics MA course aims to expand your linguistic analysis skills and understanding so that you can apply them to forensic texts, and in forensic and legal contexts.

You will learn from some of the world’s leading academics in the field of forensic linguistics, based at our research institute - the Aston Institute for Forensic Linguistics.

Gain hands-on experience of pharmaceutical formulation and knowledge of the drug development process from concept to market with the Drug Delivery MSc at Aston University, Birmingham.

The pharmaceutical sciences arena includes a vast range of disciplines such as drug discovery, design, and delivery, all of which are crucial to the development and success of new drug therapies and medicinal products.

Drug delivery focuses on the different designs of dosage forms available, such as tablets, injections, and patches. The aim of drug delivery is to ensure the safe and effective arrival of the drug at the correct time and concentration for the patient.