Master of Science in Strategic Marketing Management

at Aston University United Kingdom

Get a head start in business and examine the major issues facing governments across the world, from terrorism to climate change, with an inter-disciplinary Business and Politics BSc degree course from Aston University.

What you’ll learn
You’ll study the theories, principles, and underlying concepts of the main functions of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the politics strand of the course, you will have the unique opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protest, or religion.

This course has been designed specifically for those who haven't studied computer science at undergraduate level.

What you’ll learn

You’ll learn to master the tools you need to meet the computational challenges that business and society face, while building a solid base of theoretical knowledge to underpin your delivery of smart solutions and in-depth analysis.

As well as developing a systematic understanding of the software development process you’ll also learn how to make best use of huge amounts of data, enabling you and your future employer to make better business decisions.

We teach specialist subjects ranging from user experience (UX) design to artificial intelligence (AI) and data mining, and give you unique opportunities to apply your knowledge to solve real-world problems.

You’ll be able to get involved with our student-run software development company, Beautiful Canoe, as well as opportunities to work with businesses on real-world issues.

Masters of International Business provides you with the highly sought-after global mindset, skills, and knowledge that are required for doing business in rapidly changing global context and prepares you to tackle the business challenges across the world confidently.

This stimulating course will equip you with a detailed knowledge and deep understanding of today’s global commercial environment. It will explore how business is conducted across borders, examine various business functions and their role in international commerce, whilst looking at strategic management and economics in an international business context.

You’ll also develop key transferable skills which, when combined with your well-rounded business education, will enable you to embark upon a variety of different career paths and help prepare you for management positions in global companies

As diseases emerge and evolve, medicine needs new, and innovative ways of combating them to save people’s lives.

Through an increased understanding of stem cells, scientists are discovering new treatments to repair diseased and damaged organs and curing numerous health conditions and diseases. From exploring transplantation to cell regeneration, stem cell research really is the future of medicine.

By studying Stem Cells and Regenerative Medicines MSc at Aston, you’ll discover more about how the use of stem cells in regenerative medicine and drug discovery is one of the most crucial areas of research today.  You will gain the skills, insight, and experience to be an indispensable asset to public or private organizations working at the forefront of medical research

Learn the complex yet subtle art of managing people in organisations, and develop skills for analysis and in-depth policy formation as well as the broader discipline of management on our fully accredited Chartered Institute of Personnel and Development (CIPD) course.

This course provides you with a detailed theoretical knowledge of Human Resource Management, whilst at the same time giving you the relevant vocational skills needed for a range of HR roles.

You’ll also benefit by developing a broad range of business skills. This can help you to secure management positions in various areas of business.

In a globalised environment, economics can unlock answers to some of the biggest questions faced by business and wider society. Combine a theoretical and applied understanding of economics with an international business focus to equip you for a career in any sector.

What you’ll learn
You will understand how businesses work from an international perspective, gain analytical skills to evaluate the international market, and make informed decisions relevant to any business setting.

You will be asked to communicate economic theories from an international business perspective to audiences who do not specialise in this area, giving you the opportunity to develop your verbal and written communication skills.

Your interest and knowledge of international markets will be put into practice in your placement year, which you will do overseas. This helps you to put your learning into practice and also explore the areas of economics and business that you are most interested in. It also provides you with invaluable experience that will stand out on your CV and support your future career prospects.

You’ll undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles, and application of theories relating to leadership within organizations.

The MSc Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

Civil engineering?is the professional practice of designing and developing infrastructure projects, which includes planning, budgeting, surveying and construction management. Part of the civil engineering and infrastructure cluster here at Aston, this course examines the societal, economic and operational issues related to construction. There’s a high demand for graduates with these skills. With more than two million people currently employed in the construction sector across the UK, and the industry continuing to grow, this demand is increasing. This course aims to address a key skills gap. It’s designed to be contemporary and innovative, meeting the needs of industry.

As you’ll be learning and living in the middle of Britain’s second city, you’ll also gain invaluable, real-life experience of the challenges and opportunities faced by the people and organisations responsible for constructing our built environment.

What you’ll learn
The core subjects at the heart of the degree – structures, materials, geotechnics, transport, infrastructure, engineering and construction management – will equip you with key expertise and enhance your employability.

During the course you will study a wide range of subjects, beginning with the fundamentals of civil engineering, including construction materials, mechanics and mathematical skills.

You will spend a year in industry as part of the course before completing your studies in year four with a research project and a design project as well as the opportunity to specialise in either transport, infrastructure, engineering or construction management.

The skills you will gain are in high demand and, as a graduate, you will be able to contribute to the ongoing development of the built environment in which we live and work.

Marketing influences organisational success, from business growth to behavioural change. Understand the core concepts of marketing theory and develop the skills and experience to apply them.

What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.

Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.

You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.

Understanding the potential of technology is key to modern life and our programmes are designed to address the latest business needs.

You’ll develop expertise in software development and the key applications of computing science through each year of the programme with particular emphasis on its use in industry and commerce.

You’ll be given a grounding in computer science early in your course, specialising and developing more advanced and unique expertise in later modules, for example computational intelligence, game development or computer animation.

What you’ll learn

You’ll learn how to run software projects, developing the skills to be a designer, programmer and project manager and understanding how to create usable and accessible software.

If you choose our four year programme, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects.