Bachelor of Arts (Hons) in Marketing with Advertising and Public Relations with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

The MSc Civil Engineering prepares students for the highest level of achievement in Civil Engineering and beyond. It provides a broad coverage of the State-of-the-Art in contemporary Civil Engineering research and practice, equipping graduates with the skills needed to succeed in the contemporary marketplace.

Digital Transformation is an innovative MSc degree course designed for those who want to pursue careers as managers and leaders in implementing technology-based information systems solutions and managing technological transformation within organisations.

What's covered in this course?

Digital Transformation Specialists must understand the complex relationships between people, information, processes and technology in order to support business with digital development. The course will equip you with the requisite multi-dimensional skillset necessary to help organisations unleash their potential to thrive in an inclusive digital society aligned with the innovative application of digital technology to transform organisations, industries and societies.

You will learn:

• Strategic IS Planning: How to develop a strategic IS/IT plan that is aligned to the strategic information needs of the business.
• Enterprise Systems: How to manage the business processes to support the organisation to gain competitive advantage, improve performance, reduce operational cost, implement efficient business processes, and improve real-time decision-making capabilities via Enterprise Systems (ES), which incorporates ERP, CRM, SCM, and so forth.
• Technology Optimisation and Integration: How to analyse the current business IT status, plan technology solutions and develop a roadmap for legacy systems migration.
• Digital Change Management: How to address the socio-technology challenges of leveraging value from the IS/IT in the digital society using agile methods. This involves making sense of the business requirements in order to ensure the end products will solve the business problem.
• Business Intelligence and Technology Entrepreneurship: How to manage and apply a range of visualisation tools to analyse and make business sense of data lakes, and to exploit data to construct informed business decisions.
• Principles of Project Management: How to deliver strategic value within an organisation and ensure the project (or business solution) is completed on time, within budget, within scope and at the desired performance level.
• Individual Master’s Project: A practice-based module working in collaboration with an organization or research-based project within the Socio-Technical Systems Research group to apply multi-disciplinary skills to design innovative solutions to the challenges of digital transformation.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Our MA in Multiplatform and Mobile Journalism is a cutting-edge course designed to give you the video, online, audio and social media skills needed to work within a growing number of jobs in the media and beyond.

Accredited by the Broadcast Journalism Training Council, you’ll study under internationally renowned course leaders in a city with a vibrant cultural sector. You’ll learn exciting new skills in online and broadcast journalism, interactivity and data journalism, social media storytelling, and multimedia production.

The MSc Advanced Computer Networks is the ideal course for those who intend to pursue/progress in the computer networks / network security industry. Whether you are looking to start a career in networking or to progress in your current career, we have designed this course with the most relevant and state of the art developments to give you practical technical experience in the domain of enterprise network design, penetration testing, network automation and more.

We have also taken an applied approach to incorporating research as part of the course, so for those interested in research careers and PhD studentships, this would be a strong stepping-stone. Throughout the course, you will have access to our advanced labs with racks of networking devices as well as our online NetLab system which gives you the ability to access real networking hardware from anywhere via internet. This gives you flexibility to work and practice around your own schedule.

We take pride in having close links with our industry partners and this course was designed to address the gap between academia and industry when it comes to required technical skills. While on the course, you will have access to a wealth of knowledge base and will have the opportunity to benefit from certification courses such as Cisco CCNA, CCNP, DevNet, JUNOS, PaloAlto PCNSA and many more which are all included as part of our academy courses.

Want to study a Master’s in finance management? Our MSc Management and Finance degree is accredited by the Chartered Management Institute (CMI).

Our Management and Finance course teaches you the fundamental skills and attributes you need to become a successful international manager in the finance sector. You’ll become adept at strategic and tactical business decisions, developing core skills in managerial finance and managing and motivating staff in businesses on an international scale.

What's covered in this course?

Initially in the first stage, you will examine the key challenges faced by global businesses to fully appreciate the complexity and dynamics of leadership and management practice. This will see you broaden your skills in organisation, communication and working with others, particularly within an increasingly diverse cultural context.

During the second stage of your course, you will explore international financial management, including international investment strategies, Capital Asset Pricing and the financial aspects of national and international merger and acquisitions. You’ll learn how to navigate the risks of foreign exchange rates and the intricacies of dividend policy theory and practice for international firms.

You’ll be taught international business strategy while also developing your research skills in preparation for your major project. In addition to the Major project, you will also study both personal and institutional portfolio management, covering key areas such as shares, bonds, property chattels and commodities, and fund management principles and issues.

Prepare yourself for a successful career in Stage Management by studying at Royal Birmingham Conservatoire.

Our BA (Hons) Stage Management degree provides in-depth, practical training; we aim to produce confident graduates who are ready for a successful career in the industry as soon as they leave us. You’ll gain authentic industry experience while developing the vital skills needed in each role of a stage management team.

What's covered in this course?

Our three-year course provides you with a thorough understanding of all aspects of stage management. You’ll also develop an understanding of the core skills in technical theatre and the design elements, widening your knowledge and ability to work in the fast-paced, demanding environment of stage management and further afield.

During your degree you’ll explore all areas of theatrical performance production. Concentrating on the technical and logistical aspects, your studies will investigate lighting and sound, wardrobe, set design, props sourcing, maintenance, and the management and organisation of touring theatre. You’ll also widen your skills base, developing an awareness of the administration and funding of events and small theatre companies as well as the context of theatre today.

At Birmingham Conservatoire we have a vibrant, energetic and stimulating environment. You’ll be taught by our team of highly skilled and experienced staff, who also continue to work with industry.

Do you want to study a Master's in human resource management? Our International Human Resource Management course is ideal for people who want to qualify professionally with our fully accredited CIPD Masters course.

This full-time Master's course is ideal for those pursuing a career in HR, as, upon successful completion of this course you will be eligible to upgrade to a Chartered Member of the CIPD.

What's covered in this course?

We have an experienced teaching team who combine real work experience of human resource management with academic qualifications, bringing a strategic and conceptual view to the topics covered. Sessions are interactive and we encourage you to work together on case studies, and incorporate role-playing activities to develop practical HR skills. We invite guest speakers to deliver on relevant modules. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

On completion of this course you will be able to make a valuable contribution within the HR field of management in your current or future workplace, having acquired both the core knowledge and the necessary skills to deliver excellence professionally and with the ability to act in the role of strategic partner.

In keeping with these aims, you will possess the professional knowledge and behaviors required to achieve Chartered Membership status with the CIPD, which is the most widely-recognised professional body in the field of HR.

Upon successful completion of the course, you will have developed critical understanding of the international context of organisations and the implications for HRM. You will explore the contexts in which HR operates and the impact which internationalization both strategically and at the level of specific HR practices. In particular, managing and leading expatriates.

Throughout the course you will be asked to reflect on your personal and professional development as an aid to demonstrating the core knowledge and behaviours required to gain organisational commitment and support from stakeholders.

Our postgraduate Fashion Promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands.

The course attracts students from all disciplines from around the world, and we urge you to enrich your perspective as a global citizen, through expanding your cultural horizons in a stimulating multi-cultural environment and helping you to become a global graduate equipped to meet the needs of employers across the world.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry. Many of our graduates go on to start up their own, or even develop existing family businesses.

The MSc Big Data Analytics course will provide you with an insight into areas of data mining, big data management, and advanced statistics. You will develop in-depth practical skills through using tools and techniques from the forefront of the emerging field of data analytics. You will use these to effectively model complex organisational requirements and propose suitable solutions.

What's covered in the course?

The demand for big data analysis and management is continually increasing in business and computer science. For companies it can provide valuable insights, and results such as increased market share, profitability, possible cost savings and procedural efficiency. This course will equip you with the necessary skills to exploit big data tools and methods in order to drive innovation and growth in modern global organizations and society.

The learning activities on this Masters in Data Analytics degree are designed to encourage and facilitate your ability to gain employment and sustain a professional career in data analytics - by building your confidence and skills through hands-on experience and structured feedback. The course combines formal lectures and tutor-led workshops with independent study. You will develop key analytical and problem-solving skills, and will gain an aptitude for research, academic writing, and time management.

Technology-enhanced learning will be used through the provision of online resources and discussion forums. Teaching will be conducted in a work-related context: you will work collaboratively with tutors, researchers, and businesses to prepare you for employment. Potential careers for Big Data Analytics graduates include roles in data science, data warehousing, consultancy, data security and data administration.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

The Youth Work and Communities degree at BCU is a contemporary and exciting course, which has accreditation from the Joint Negotiating Committee, which is the Professional body that accredits Youth Workers in England and Wales.

The course has been designed with key stakeholders, including the National Youth Agency, UK Youth, youth work managers, practitioners and young people themselves, to integrate the core knowledge and skills required to jump-start a successful career, working with young people and communities, whether that be in the public sector, non-governmental organisations/voluntary field or private sector.

Practice skills, cultural competencies, communication, placement and community engagement opportunities, have been built-in throughout the program, to ensure students incrementally develop the essential and specialist skills and expertise to build thriving careers, working with diverse young people and communities.

The Youth Work and Communities BA degree at BCU offers:

• A JNC recognized qualification to work in Youth Work, which is also valued and recognised in many other ‘people work’ contexts and sectors, in the UK and across the globe
• A core focus on diversity, equality and social difference. We offer opportunities to learn and work on placement in Britain’s second-biggest city, with highly diverse young people and communities, in a vibrant urban context of rapid social change. This experience is supported with diversity-oriented learning on core modules
• A core leadership and enterprise strand, which runs throughout the programme, to develop skills to fast-track your career through strategic, project management and youth work organizational skills
• A global focus and commitment throughout modules, and in two dedicated modules, situated in level 5 and level 6, which prepare students for careers that could lead to employment anywhere in the world. We integrate global issues in youth and community across your studies, such as refugee and migrant support, cross-cultural working, working in situations of conflict and anti-modern slavery/anti-trafficking practice
• Opportunities at level 5 and 6 to select optional modules including: mental health and counselling approaches, black political activism, youth, crime and justice
• Excellent placements throughout the three years to provide experiential learning and opportunities to build professional networks and your own field of interest in youth and community
• Research skills training specifically focused upon working with diverse communities and young people
• Coverage of innovative and creative digital skills and practice for youth and community work