Bachelor of Arts (Hons) in Marketing with Commercial Management with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

Our MSc Automotive Engineering course will teach you the skills you need to become a highly-skilled engineer, capable of undertaking related tasks within and across different organisations.

Overall the course aims to produce skilled engineers capable of undertaking automotive engineering tasks within and across organisations utilising the latest tools and technologies. The course will encourage the application and development of modern engineering solutions to the problems of fuel efficiency and emissions abatement, as well as the improvement of vehicle performance and stability.

The course explores the wider context of sustainability and climate change, as well as the specific application of advanced control techniques to solve problems through research led powertrain and vehicle system-specific modules.

Professional Placement option

The Professional Placement option will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Our postgraduate Fashion Promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands.

The course attracts students from all disciplines from around the world, and we urge you to enrich your perspective as a global citizen, through expanding your cultural horizons in a stimulating multi-cultural environment and helping you to become a global graduate equipped to meet the needs of employers across the world.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry. Many of our graduates go on to start up their own, or even develop existing family businesses.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

The program acknowledges and contributes towards Birmingham’s vast industrial heritage and geographical position, maximising professional links, trade fairs and its transportation network.

What's covered in this course?

• MA Product and Furniture Design challenges perceptions around 'alternative living', exploring what else might be possible in a world already full of things.
• You’ll be prepared for a successful career in a wide range of product design-related roles.
• You will also benefit from studying in a large, diverse and dynamic postgraduate community brought together through a well-equipped workspace at our City Centre Campus.

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

Future Media is a postgraduate MA program that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MA Future Media program combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

What's covered in this course?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the program, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MA students tend to choose broad, strategic and creative roles. Either way, we’ll give you the tools you need to realise your ambitions.

Our MA Black Studies course aims to build on the success of this pivotal course. Since its emergence Black Studies at BCU has been one of the most high profile and successful research activities since 2014 in the faculty. We have produced highly rated and world-leading research, secured research funding and hosted some foundational research activities.

This course will be well suited to those already in employment as well as those wanting to develop specialist knowledge and build on transferable skill sets which will boost their employability and career options to working within education, local and national government, criminal justice, media, the arts and advocacy organizations. We have links with the public, private and voluntary sector organizations in local community, national and international settings. Engagement with stakeholders is a fundamental part of the final project; which further enhances students’ personal and professional development and networking skills.

Our MA in Multiplatform and Mobile Journalism is a cutting-edge course designed to give you the video, online, audio and social media skills needed to work within a growing number of jobs in the media and beyond.

Accredited by the Broadcast Journalism Training Council, you’ll study under internationally renowned course leaders in a city with a vibrant cultural sector. You’ll learn exciting new skills in online and broadcast journalism, interactivity and data journalism, social media storytelling, and multimedia production.

Want to study investment finance in the UK, and take the first step towards a career in investment banking? Our BSc (Hons) Finance and Investment course with its robust content and unique features allows you to stand out from the crowd when you graduate.

Our course is focused on practical applications of financial skills in the investing world, qualities that are in high demand in modern finance and investment management sectors.

The course will develop your transferrable skills embedded across different modules on the course as well as your engagement with our Graduate+ employability programme. The course is also accredited by Chartered Institute for Securities and Investments (CISI). Designed to equip you with technical knowledge and skills in line with the curriculums of professional bodies such as the CFA Society UK, CFA Institute USA and CISI UK, as well as a range of employability attributes, the course will develop you as a work-ready graduate for careers in Finance and Investment across different industries.

As you progress, you will become more effective and creative in problem solving, as well as being able to critically advise individuals and companies in the UK and internationally. The modules are designed to enhance and develop your theoretical understanding from an academic perspective but also to apply acquired knowledge to the finance and investment sector.

The course is designed with some mandatory subject areas which provide the key underpinning knowledge for the course however allows you an opportunity to select some subjects based on your specific areas of interest. Therefore, during the second and final year of the course, there will be more flexible learning opportunities that will enable you to specialise in particular subject areas, as well as allowing you to tailor your course to a specific career path.

The course also has the option of a sandwich year, wherein you'll get to go on a year-long industry placement, giving you invaluable real-world employment experience.
The international focus of the course is derived from the diversity of the student body and the teaching team, plus the use of international teaching materials. Moreover, students can choose to spend a year or a full semester studying their modules overseas at a partner institution. While doing this course, you will have wide variety of opportunities to compliment your studies.

Based at the University’s new campus in the UK’s second city, you’ll live and study in a vibrant environment and engage with local, national and international businesses. You will be taught by highly qualified academics with industrial and professional experience.

Our MA Fine Art Master’s course embraces art practice, in whatever form it takes (drawing, painting, sculpture, print, photography, installation, lens-based media, performance, participatory, interdisciplinary and expanded practice) and in whichever circumstance it occurs.

It is conceptual at heart, pursuing strong ideas and challenges of art in real life. The artist Joseph Beuys, working in Social Sculpture, famously said: "Each and every man has the most precious building in the world in his head, feelings and free will. And the French poet Baudelaire said: the best form of art criticism is another work of art."

We agree and so art is considered in relationship to philosophy, art history and theory, contemporary discourse and global contexts, establishing critical frameworks in which artists make work. We also have strong links with art galleries and artists communities, including Eastside Projects led by Gavin Wade and Céline Cordorelli.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

The MSc Big Data Analytics course will provide you with an insight into areas of data mining, big data management, and advanced statistics. You will develop in-depth practical skills through using tools and techniques from the forefront of the emerging field of data analytics. You will use these to effectively model complex organisational requirements and propose suitable solutions.

What's covered in the course?

The demand for big data analysis and management is continually increasing in business and computer science. For companies it can provide valuable insights, and results such as increased market share, profitability, possible cost savings and procedural efficiency. This course will equip you with the necessary skills to exploit big data tools and methods in order to drive innovation and growth in modern global organizations and society.

The learning activities on this Masters in Data Analytics degree are designed to encourage and facilitate your ability to gain employment and sustain a professional career in data analytics - by building your confidence and skills through hands-on experience and structured feedback. The course combines formal lectures and tutor-led workshops with independent study. You will develop key analytical and problem-solving skills, and will gain an aptitude for research, academic writing, and time management.

Technology-enhanced learning will be used through the provision of online resources and discussion forums. Teaching will be conducted in a work-related context: you will work collaboratively with tutors, researchers, and businesses to prepare you for employment. Potential careers for Big Data Analytics graduates include roles in data science, data warehousing, consultancy, data security and data administration.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.