Bachelor of Arts (Hons) in Marketing with Commercial Management with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in this course?

The course encourages you to develop the skills and competencies of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

BEng (Hons)/MEng Mechanical Engineering degree will develop you as a skilled engineer capable of undertaking mechanical engineering tasks within and across organisations. The course focuses on the importance of sustainable futures and the Government's STEM agenda, in order to give you the knowledge and attributes you will need to thrive in this ever-changing industry.

You'll work on industry-standard analytical tools, develop your design skills, as well as exploring a wide range of facilities, such as our test cell and exhaust analysis equipment.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice. Problem-solving and project management are key skills for an engineer, and our focus on practical experience will help to improve your skills in these highly sought-after areas.

During your studies, you will use the latest tools and technologies, developing new skills at an advanced level. The course will encourage your creative thinking and develop your engineering leadership skills. Building on a foundation of the generic skills required by tomorrow’s engineers, you will also explore the wider context of engineering, as well as the application of advanced engineering principles to solve problems through research and development. You’ll engage in independent study and systematic enquiry at an advanced level and take responsibility for the conclusions drawn from it.

You will have lots of opportunity to apply industry-standard modelling and simulation techniques to the analysis, specification and design of mechanical engineering systems so that you are able to apply your knowledge and theory to a practical situation. In this way, we make sure you are ready to step straight into employment.

Realise your potential as a creative practitioner and train to be a professional voice coach at Royal Birmingham Conservatoire. You will gain highly specialised knowledge in a range of professional contexts and develop advanced expertise as a voice coach, teacher or performer.

Through reading, discussion, reflective writing and practising as a coach or teacher, you will relate theory and practice and learn the ways of thinking and working of a professional voice practitioner. Through full engagement with the opportunities the course provides, you will be prepared for work as a voice practitioner in private practice, in Further or Higher Education, in business, in theatre, performing arts and media.

Our BA (Hons) Garment Technology degree course nurtures and encourages you to develop a professional and enquiring attitude within technical aspects of clothing production, and an ability to become confident and self-motivated in your chosen practice.

This course has excellent links to international fashion brands, including Burberry, Karen Millen and George at Asda.

The staff team have industry experience within computer-aided design (CAD), pattern cutting, fashion history and design, and have worked alongside many internationally recognised brands. You will learn to work with the Gerber pattern cutting and design system, widely used in the industry alongside supportive staff who are well placed to inspire and shape your future careers.

The MA Media Production course gives you the opportunity to kick start or further your career in the television and radio industries. The course offers a clear progression pathway for students who have already completed undergraduate studies in television or radio.

For those who already have industry experience, or are looking to change career path, the course provides the chance to learn additional skills and apply professional media practice to your existing resume.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Do you want to be a design thinker? Is your goal to use a design strategy to transform businesses, cultures, and lives? Alternatively, do you want to develop your own design business? If your answer is yes, then this course is for you!

This course invites designers and non-designers to apply design thinking and business-speak to create innovative and purposeful outcomes. On this course, you sharpen your strategic edge through expanding your entrepreneurial and business capabilities. If you are a non-designer, you learn to be a creative thinker.

You bring the knowledge from your past education and practice, combine them with the subject knowledge of design management, and create solutions that are not just aesthetically pleasing but also functional, viable, and purposeful. The course brings excellent networking opportunities for you to facilitate knowledge building and collaborative learning.

On this postgraduate course, we teach you the interdisciplinary issues that design managers work with, such as business, marketing, technology, and art. Immersed in practice, you acquire the skills and the confidence to manage and lead a project. You are encouraged to push the boundaries and to put forward new, improved ideas that are innovative and purposeful.

Design thinking, design strategy, creativity, research, and problem-solving are applied extensively to all the modules. You undertake projects individually and in a team, where you learn communication, management, and interpersonal skills. You work with industry partners with the utmost professionalism. You pursue an industry-based inquiry, which may be a placement. And, you acquire and apply people management, client management, and project management tactics while working on industry projects and teams.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Business Operations Management is a very popular management subject and leads to highly valued roles within the global job market due to the increasingly high value placed on it by industry.

It exists in every business no matter the size and industry, and it plays a key role directly affecting business performance and global economics. For example, as retail businesses transform their practices in the digital era with online shopping, the logistics industry is currently experiencing huge growth which is forecast to continue well into the future.

Our Fashion Styling course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach.

The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.

What's covered in this course?

Throughout the course, you’ll explore and use different research methods to investigate how styling is used to promote fashion through marketing, advertising, events management, publicity or public relations. You’ll learn the skills and knowledge needed for a professional career in fashion styling, with opportunities to collaborate with other fashion students and work on live projects with industry.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.

The BSc (Honours) Accounting and Finance degree at Birmingham City Business School provides a valuable insight into the worlds of accountancy practice, commerce, industry and finance.

We create graduates who possess a global outlook, with the conceptual and applied knowledge in the fields of accounting and finance that will enable them to make a positive impact on society.

Delivery of the course is flexible and includes a blend of lectures, workshops, field trips and online learning. The modules, which feed into the course are broad and cover key current topics, such as Sustainable Development Goals (SDGs), and help you to appreciate accounting and finance from a range of perspectives. Ultimately, decision making in this field, calls for one to exercise judgement and intuition and this course helps you to strengthen that judgement.

This course has been designed to be accredited by the major professional accounting bodies, including the Association of Chartered Certified Accountants (ACCA), the Institute of Chartered Accountants in England and Wales (ICAEW) and the Chartered Institute of Management Accountants (CIMA), offering significant exemptions from their professional qualifications.

Accredited by the Chartered Institute of Marketing our BA (Hons) Marketing with Digital Communication degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.