Bachelor of Arts (Hons) in Marketing with Consumer Psychology

at Birmingham City University - City Centre Campus United Kingdom

Esports has become one of the world’s most exciting entertainment trends with a recent industry report stating that the industry is expected to be worth $1.7 billion by 2021, growing at a rate of 18.4% per year.  With this growth there is the increasing number of job opportunities for graduates with the knowledge and expertise to excel in this environment.

What's covered in this course?

The BA (Hons) Esports Management course will provide you with the academic expertise and contacts to help you develop an exciting professional future in this growing industry.

Combining theory and practical application this course will draw heavily from practicing esports leaders to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics. Internships, placements, project fieldwork and workshops will enable you to create a CV that will allow you to apply what you have learnt and make the contacts required to kick start a successful career.

Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding?

Then this course is for you. Its unique mix of both fashion communication and branding will give you the skills you will need to be a creative, confident, well-informed fashion communicator, ready for the industry.

What's covered in this course?

You will be taught by an industry-experienced teaching team and by visiting industry professionals. There is also the opportunity to participate in live industry-based projects and competitions, such as working with Textile View 2 magazine, and L’oreal Brand Storm.

You will develop visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.

Based at our City Centre Campus, you will have access to photography studios and equipment, relevant software and computer equipment, as well as a faculty of creative students to collaborate with. You can also take part in the international Erasmus exchange program and choose to follow our four-year sandwich option, which features a one-year industry internship.

This degree will put you at the heart of music in the UK, with coursework designed to equip you with the skills, knowledge, and experience, not just to work in, but to shape the music industry.

Music is one of the UK’s biggest cultural exports. It’s worth an estimated £5.2bn to the UK economy, and sustains almost 191,000 jobs.

The program is tailor made for anyone seeking to develop a career in music, or with an interest in music as relating to wider creative and cultural industries.

Studying in our industry-standard media centre in the heart of Birmingham, you’ll develop skills through a combination of hands-on learning, supported by critical investigation into the creative cultures, fans, and practices that make the UK music industries world-leading. You will have the opportunity to apply these skills and knowledge through work placements with key organisations within the UK music industries.

What's covered in this course?

You will develop and work on real-world music industries projects with clients, enabling you to add professional jobs to your portfolio. Our learning and teaching is informed by the changing demands of a vibrant and dynamic music industries, to make sure that you are industry ready.

If you want to take an in-depth look at promotion, music PR and music media, running a record label or producing music videos and websites, then this is the ideal course for you. It will help you to position yourself at the forefront of creating and developing innovative ideas, and exploring niche markets within the music industry.

While studying with us, you’ll have the opportunity to set up a record label, promote artists or organise a music event for a paying audience. You will develop practical business know how, applying your skills to a creative music enterprise project, as well as exploring music entrepreneurship, music online, music promotion and PR, music video, and television and music programming.

Our pioneering MA Arts and Education Practices course focuses on the exploration of educational models at the intersection of practice, teaching and pedagogic theory.

The only Arts Education MA in the UK based in a School of Art, we provide a unique platform for the art educator. This setting helps to facilitate an innovative community of experienced and aspiring art educators, welcoming those willing to critique current practices to ask not only how we should teach art, but also how art can teach us.

What's covered in this course?

Our students come from diverse phases and sectors in the field of art and design education and the expanded fields of gallery, community and self-organised educational practices. Through the course individual perspectives and experiences meet with those of your peers providing you with the stimulation and challenges that different perceptions can bring. We seek to evolve a dialogue through direct experience and engagement with the arts and their value as taught subjects, both within the institution and outside of it.

Our taught modules strengthen your subject knowledge and connect you with contemporary creative and educational practice.

MA Arts and Education students follow a core modular structure that explores the past, current and future practice of arts education. You can personalize your learning through your choice of an optional module and pursue your interests within the expanded field of arts education through research and practice.

The structure of the course enables you to focus your research within the context of your own creative field and workplace. Through this study you build independent research leading to your major project that can be focused through educational models, workshops, creative practice and encounters that inform and are responsive to art educational contexts.

The course offers opportunities to connect with and expand your knowledge of your creative field through collaboration, live projects and visits that explore educational situations and projects.

The BA (Hons) English and Drama degree course will support you in developing your critical and analytical abilities, and deepen your appreciation for literature and theatre.

You will develop your writing, close-reading and research skills, and learn to present arguments coherently and creatively. In the School of English, you will be taught by respected academics and practitioners offering a diverse range of modules. You will study literature and drama from various major periods, movements and genres.

You will also have the opportunity to stage a play, and study film, art, and philosophies of relevance to drama and literature. Your degree will allow you to tailor your studies to your individual interests and career aspirations with both a local and global outlook.

What's covered in this course?

English as a discipline continues to be relevant to the lives we lead and is central to a wide range of contemporary and social contexts. It is this fact on which the School has built its philosophy and approach to English and Drama: subjects with interdisciplinary reach beyond their own boundaries.

Understanding how literature can be interpreted, engaging with multiple forms of communication, examining how literature and theatre engage with societies and cultures past and present, and the place of English in a global context, are all vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning and to understand the world from a variety of perspectives.

You will benefit from student-focused and research-informed teaching in a friendly and supportive learning environment where you will be taught by respected academics and expert practitioners who foster a community of experimentation, innovation and inclusivity.

Our graduates are characterised by their extensive subject knowledge, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities.

The School is committed to contributing to the cultural life of Birmingham and the wider West Midlands. We do this through working closely with partner colleges and schools, by maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG), and by working with agencies such as Writing West Midlands. In all of this we seek to widen participation and provide opportunities for the community to engage with the discipline and the University.

Realise your potential as a creative practitioner and train to be a professional voice coach at Royal Birmingham Conservatoire. You will gain highly specialised knowledge in a range of professional contexts and develop advanced expertise as a voice coach, teacher or performer.

Through reading, discussion, reflective writing and practising as a coach or teacher, you will relate theory and practice and learn the ways of thinking and working of a professional voice practitioner. Through full engagement with the opportunities the course provides, you will be prepared for work as a voice practitioner in private practice, in Further or Higher Education, in business, in theatre, performing arts and media.

Serious about working in games? Then enrol at the industry-endorsed finishing school for games developers and artists.

Gamer Camp: Pro (MA and MSc Video Games Development) has been created in partnership with the likes of Sony Computer Entertainment Europe, Codemasters, Rare and Exient.

We aim to help you become the perfect recruit for development studios within the game industry, uniquely combining professional, multidisciplinary game development practice with the latest industry insights and tools.

It's a winning formula. With mentoring from industry veterans and support from leading game development teams, our graduates are prepared for success. Recent graduates are employed by companies including Creative Assembly, Ubisoft and Codemasters.

What's covered in this course?

The course was founded by Oliver Williams (Deputy Head of the Birmingham Institute of Creative Arts) and Guy Wilday, former Studio Director at SEGA Racing Studio (SEGA Rally) and Head of Studio at Codemasters (Colin McRae Rally), currently Development Director at Sony's London Studio. It was developed in partnership with the industry to provide a ‘finishing school’ that produces work-ready graduates with the practical skills they need to be successful. Many companies recruit directly from the course, giving you access to jobs that you would not come across elsewhere.

You will get specialist skills training, mentoring and support from leading game developers, the chance to develop a working game that can be published, and experience every stage of the game development cycle. You will receive real game briefs, training and mentoring from industry partners such as Sony Computer Entertainment Europe, Exient, Mediatonic, Rare and Codemasters.

Working in teams in your own game development studio, you will be provided with all the software you need for the duration of the course. You will create a fully working game for a series of platforms, culminating in the development of a working PlayStation4 game prototype for Sony Computer Entertainment Europe.

Want to start a career in criminal investigation? Our Criminology, Policing and Investigation University course has close ties to the West Midlands Police Force.

Our degree offers an in-depth study of policing and criminal investigation, helping you develop your understanding of criminological thought, as well as historical, political and practical applications. This course offers a varied yet focused choice of subjects through which you will be able to develop your interests within the specialised field of criminology.

What's covered in this course?

Within this course, students will explore the who, what, where, why and when of criminology. That is the understanding of who and why people commit crime, where crime takes place, and the motivations for different crime types.

This is done through a range of exciting and engaging modules which are taught by expert lecturers who are well published in the field. In this course we explore the concept of policing and how different countries have chosen to manage crime. We use a variety of trips, guest speakers and specialist workshops to give students a wide range of understanding of policing.

Specialist facilities include the interviewing suite, which allows students to simulate police interviewing environments for both suspects and witnesses, with access to tape recording and video playback analysis.

You will benefit from well-established links with a variety of external bodies, including police forces, charities, pressure groups, criminal justice agencies, criminal rehabilitation probation service and prisons.

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

Public Relations is all around us. Brands, businesses, celebrities, charities, politicians and everyone in between use PR as a means to spread messages, inform understanding and influence the way we behave. Creative PR practitioners run multi-channel campaigns, liaise with journalists and producers, collaborate with influencers and run social media channels - whatever it takes to raise awareness, encourage engagement and inspire action on behalf of the organisation they work with.

If you want to change the world, this PR course is the one for you. Likewise, if you want to work with household names or launch new products, services or initiatives, BCU is the place to learn the skills needed for a fast-paced, exciting and rewarding media and communications career.

Did you know that for every journalist in the UK, there are at least three PR or communications professionals? This is because PR is the thread by which media, social media and communications is held together in a time of instant news, information and entertainment.

Join a course recognised by the Chartered Institute of Public Relations and be proud of its close links with industry. They work with us, providing many and varied guest speakers who contribute insights and live projects, as well as a supportive mentor scheme offered by practitioners in the region and beyond.

What's covered in this course?

Combining practical skills and industry insights, Public Relations and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.