Master of Science in Public Relations

at Birmingham City University - City Centre Campus United Kingdom

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

What's covered in this course?

The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.

The MA explores the ever-changing media landscape while critically examining PR’s impact on society.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Do you want to be a design thinker? Is your goal to use a design strategy to transform businesses, cultures, and lives? Alternatively, do you want to develop your own design business? If your answer is yes, then this course is for you!

This course invites designers and non-designers to apply design thinking and business-speak to create innovative and purposeful outcomes. On this course, you sharpen your strategic edge through expanding your entrepreneurial and business capabilities. If you are a non-designer, you learn to be a creative thinker.

You bring the knowledge from your past education and practice, combine them with the subject knowledge of design management, and create solutions that are not just aesthetically pleasing but also functional, viable, and purposeful. The course brings excellent networking opportunities for you to facilitate knowledge building and collaborative learning.

On this postgraduate course, we teach you the interdisciplinary issues that design managers work with, such as business, marketing, technology, and art. Immersed in practice, you acquire the skills and the confidence to manage and lead a project. You are encouraged to push the boundaries and to put forward new, improved ideas that are innovative and purposeful.

Design thinking, design strategy, creativity, research, and problem-solving are applied extensively to all the modules. You undertake projects individually and in a team, where you learn communication, management, and interpersonal skills. You work with industry partners with the utmost professionalism. You pursue an industry-based inquiry, which may be a placement. And, you acquire and apply people management, client management, and project management tactics while working on industry projects and teams.

Serious about working in games? Then enrol at the industry-endorsed finishing school for games developers and artists.

MSc Video Game Enterprise, Production and Design (Gamer Camp: Biz) has been created in partnership with the likes of Sony Computer Entertainment Europe, Codemasters, Rare and Exient. It provides the experience of working to deadlines as part of the multi-disciplined, project team to produce playable games to a professional standard.

You will work in a simulated studio environment over full-time office hours, on real game briefs set with one or more of our partner developers.

It's a winning formula, with mentoring from industry veterans and support from leading game development teams. Recent graduates from Gamer Camp are employed by companies including TT Games, Creative Assembly, Ubisoft, Codemasters and Rockstar Games.

What's covered in this course?

If your ambition is to work as a video games designer, games producer and/or entrepreneur, you will need serious design knowledge, and managerial and business know-how to help lead a game to its completion. Although you will not be coding or creating art assets on a daily basis, it is vital that you have a comprehensive and realistic understanding of the game development process, and how all the disparate elements operate and come together. This is what makes you an effective ‘T’-Skills candidate.

On Gamer Camp: Biz you'll get specialist training, mentoring and support from our staff who all have vast industry experience as game developers, having worked in design, production, art, programming and even running their own business. Staff come from such big-name developers as Eurocom, Electronic Arts and Freestyle Games, while Programme Director Zuby Ahmed founded his own company, SmashMouth Games. The course is delivered in a series of ‘boot camps’ followed by one-to-one support, studio-based game development and project delivery.

Starting with the fundamentals of video games code, art and design, you will build upon these creative skills to teach you how game development teams are managed and how complex processes, ideas and personalities can combine to create a successful games product.

Teaching takes place in a modern production studio based in Birmingham City Centre where you’ll be provided with studio space to complete projects, with access to the facilities and software you’ll need for the duration of the course. As and where possible students are also given work experience opportunities, previously these have included studios such as SmashMouth Games, Codemasters and Exient.

Our cutting edge BA (Hons) Filmmaking degree course will develop your skills across key filmmaking debates and practice conventions. You will be taught by noted film scholars and established practitioners, who will provide their knowledge of international film criticism and filmmaking perspectives.

The course is part of Birmingham City University’s Film Futures suite, designed to develop graduates with the theory, practice and industry trends that will enable them to succeed in a rapidly changing film environment.

What's covered in this course?

The course considers of a wide range of filmmaking conventions, from theory, practice and industry perspectives. Not only will you gain an understanding of Hollywood cinema conventions (from silent cinema to modern blockbuster spectaculars), but you will apply these storytelling techniques to a variety of production scenarios. As well as looking at American filmmaking conventions, you will also be introduced to other international traditions of cinema that range from European perspectives of documentary to Bollywood film and beyond.

A key focus of the course will be on the aesthetic and creative aspects of filmmaking, with consideration being given to both mainstream and experimental modes of film creation, as well as how these traditions are mediated by differing production and postproduction techniques. Whilst theoretical and practice-based considerations of filmmaking techniques remain a central focus to the award, the course also provides modules on film festival programming and film entrepreneurship, which help provide core skills relevant to the film industry.

Want to study a criminology Master’s in Birmingham? Our MA Criminology degree is open to graduates from all subjects.

Our MA Criminology course has been designed for both recent graduates and practitioners who wish to develop their understanding of the debates surrounding crime and the criminal justice system. It offers an exciting opportunity to study both theoretical criminology and the more applied aspects of criminology and criminal justice issues.

The course has three formal stages:

• The Diploma stages consist of three taught modules, a proposal module that is delivered through work groups and a practice-based module involving reflection upon work or volunteering experience.
• Those proceeding to the Master's stage will be required to complete an extended project to be determined individually.
• It is possible to complete your studies at any of the Certificate, Diploma or Master's stages.

Our BEng (Hons) / MEng Electronic Engineering course will teach you a broad range of skills, helping you to become a rounded electrical engineer.

Throughout your degree study, you’ll have access to our state-of-the-art technology and resources, plus you’ll have the opportunity to secure yourself an industry placement, giving you instrumental electrical engineering work experience.

What's covered in this course?

The Electronic Engineering BEng (Hons) / MEng will give you an understanding of the social, commercial, legal, ethical, economic and environmental factors associated with engineering, as well as comprehensive knowledge of the science and mathematics associated with the discipline.

You will also develop the key transferrable skills that modern employers require, such as problem-solving, project planning, presentation and communication. Our competitions, such as the annual Engineering Show, which includes the international micro-mouse competition, gives you the opportunity to participate in a range of competitions centered on autonomous and non-autonomous robotic vehicles.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice.

If you want to study experimental performance in the UK, with or without a focus on sound, then these are the ideal courses for you.

Designed for emerging arts practitioners, Royal Birmingham Conservatoire’s brand new MMus courses in Experimental Performance provide you with a unique opportunity to undertake independent artistic projects in a fully supportive environment.

Available for the first time in September 2019, they enable practitioners from a variety of disciplines (including, but not limited to, instrumental/vocal performance, composition, dance, choreography, theatre, visual and performance art, creative writing) to come together with likeminded people.  This course doesn’t ask you to justify yourself against the background of tradition, but gives you agency. People from every discipline are treated equally with emphasis placed on rigorous conceptual thought and idea-development. By focusing on these non-discipline-specific aspects of performance you will contribute to a collaborative, discursive and interdisciplinary working environment.

The core of your study will be formed by your own artistic ideas, which are developed, through research and dialogue, into professional practical projects.

You will be allocated a mentoring team comprising a personal tutor who has experience in collaborative and conceptual approaches alongside additional specialist support according to your individual needs. Your mentoring team is there to help you realise your ideas into fully developed performances in the best possible way.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Looking for Birmingham psychology courses? Our BSc (Hons) Psychology degree is accredited by the British Psychological Society and allows you to take a year-long industry placement.

Make sense of the real world through gaining a deep understanding of how the core and specialised areas in psychology contribute to our understanding of contemporary issues, as well as looking at the role of brain function across multiple psychological perspectives.

You’ll apply scientific reasoning and evaluate patterns of behaviour, gaining key transferable skills in communication, teamwork and problem-solving.

What's covered in this course?

You will explore scientific approaches to understanding the mind, brain and behaviour. Demonstrate knowledge and understanding of the historical and scientific underpinnings of the discipline of Psychology and how these underpinnings change across the core curriculum topic areas. Explore how the six core areas in Psychology can explain factors that influence the mind, brain, behaviour and experience, and of the complex interactions between these.

You will develop knowledge and understanding of Quantitative and Qualitative Research Methods. Our Psychology department works in partnership with the nationally recognized Advance HE to continually develop the quality of both our staff and the course, focusing on self-development, contemporary learning practices and integrating practice within the community.

This course aims to provide you with a comprehensive program of study of international finance, providing you with the knowledge and professional skills including digital skills to develop a career in banking or another financial institution dealing with international operations.

You will develop a broad vision and understanding of the changing role and nature of finance within the context of a global marketplace. You will become competent in dealing with international investment and financing transactions, international payments and exchange rates. In addition to traditional areas of international finance, the course will provide skills in areas including responses to international financial crises and cryptocurrencies.  This course is offered for local as well as international students.

Birmingham City University is a modern practically oriented and student-oriented university. You will be taught by highly qualified academics with industrial and professional experience and actively involved in research.

Professional Placement option

For our MSc International Finance degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

Public Relations is all around us. Brands, businesses, celebrities, charities, politicians and everyone in between use PR as a means to spread messages, inform understanding and influence the way we behave. Creative PR practitioners run multi-channel campaigns, liaise with journalists and producers, collaborate with influencers and run social media channels - whatever it takes to raise awareness, encourage engagement and inspire action on behalf of the organisation they work with.

If you want to change the world, this PR course is the one for you. Likewise, if you want to work with household names or launch new products, services or initiatives, BCU is the place to learn the skills needed for a fast-paced, exciting and rewarding media and communications career.

Did you know that for every journalist in the UK, there are at least three PR or communications professionals? This is because PR is the thread by which media, social media and communications is held together in a time of instant news, information and entertainment.

Join a course recognised by the Chartered Institute of Public Relations and be proud of its close links with industry. They work with us, providing many and varied guest speakers who contribute insights and live projects, as well as a supportive mentor scheme offered by practitioners in the region and beyond.

What's covered in this course?

Combining practical skills and industry insights, Public Relations and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.