Bachelor of Science (Hons) in Business with Marketing with Placement Year

at City, University of London United Kingdom

Emerging technologies such as self-driving cars or reusable spacecraft or Drones are increasingly relying on the design and deployment of autonomous systems. This programme will prepare you to face the challenges of a global market with emphasis on autonomous vehicles and mobile robots operating in ground, air, and space.

You will gain in-depth knowledge of recent advances in the theory and practice of Robotics, Machine Learning, Image Processing, Human-Machine Teaming, Communication, and Control.

You will also develop valuable software and hardware skills via extensive lab work in programming and embedded systems design, through industrial design projects.

In addition to the technical part of the programme, you will be introduced to the legal and regulations framework of Autonomous Systems, and the ethical issues arising from their deployment.

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

• Work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
• Develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
• Compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
• Personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.

Our finance courses are for students who want to progress with the knowledge and skills required for a successful career in the increasingly competitive world of global finance and banking.

The BSc Finance is for someone who knows they are interested in finance, and at this point would like to keep their eventual finance career options open. The skills you gain during your studies will equip you both for a career in finance or further, postgraduate study.

Our three degrees in finance (Finance, Banking and International Finance, and Investment and Financial Risk Management) provide detailed knowledge of how financial markets work, how companies make investment, financing and acquisition decisions and how modern banks operate. If you are looking for a career in finance and weighing up which aspects of the field excite you the most, this course if for you.

This course will sharpen your understanding of the broad disciplines involved, from corporate finance to asset pricing, international finance to corporate governance. Throughout your studies, you’ll focus on quantitative methods, enabling you to understand the cutting-edge techniques in use today. In the second half of the finance degree, core modules allow you to create a bespoke degree that matches your own interests. As a result, you will gain a good understanding of financial markets, its activities, and its products.

The jobs in this field are both exciting and well paid. They demand intellectual rigour and commercial acumen, and by selecting this course, you too can prepare yourself with the skills and competencies these jobs require.

Data science is an in-demand discipline across a wide range of sectors, from energy and transport to the creative industries. This degree will equip you with the valuable combination of computing and data analysis skills needed for a career in this fast-growing area.

You will develop skills in computer science, such as algorithmic thinking and programming. You’ll also develop specialist data science skills needed for the extraction of actionable insights from data. These skills, combined with creative problem-solving, can answer challenging questions and bring new knowledge to light.

This skill set will be widely applicable within the computing industry and in various other sectors including retail and health, making our graduates highly employable.

• Acquire leading-edge knowledge, skills and techniques required by the data science profession
• Become proficient in a broad range of programming languages and software design techniques
• Work with and learn from active researchers in machine learning, high-performance computing and data visualization
• Apply your knowledge and skills to develop solutions in data-intensive sectors where insights can deliver commercial advantage or social benefit
• Access excellent work experience opportunities at nearby Tech City.

On this four-year degree, you will develop a firm foundation in technical computing, before specialising in cyber security.

You’ll learn how software and systems work, developing practical skills in analysis, design and programming. Later, you’ll move on to topics such as cryptography, cyber crime, sociotechnical risks and digital forensics.

You’ll become ethical hackers, identifying flaws in computing devices and networks, and tracing attacks while auditing systems.

You will study at master’s level in your fourth year, learning alongside our internationally renowned researchers at the cutting edge of the subject.

• Become proficient in a broad range of programming languages and cutting-edge games programming techniques
• Boost your professional credibility, employability and earning potential with a degree that satisfies the academic requirements for CEng status
• Gain practical work experience with an optional one-year work placement: past students have worked for Accenture, Deloitte, HP, IBM and Xerox
• Study in City’s computing labs, which include the latest hardware and software, such as state-of-art NVidia GPUs
• Gain three years of professional experience with our innovative Professional Pathway Scheme, combining paid employment and study.

This three-year degree has been designed by world-leading researchers in the field. You’ll learn about the latest thinking in crime and society, and develop the skills to conduct your own original research.

You’ll study topics such as criminal justice, penology, policing, news, violence, and social change. This develops your analytical capability to engage with crime and social policy debates. Modules in qualitative and quantitative research methods develop your data analysis skills.

• Become a critical thinker with an in-depth understanding of the complex interplay of local and global forces in relation to crime and criminality
• Boost your employability with an optional work placement year
• Develop highly sought-after data literacy and quantitative skills, thanks to our strong links with City’s Q-Step Centre
• Opt onto a Q-Step quantitative methods pathway: benefit from a heightened focus on data skills, a workplace Data Placement in Year 2, and an optional international work placement

Take advantage of excellent internship opportunities thanks to our central London location, including access to organisations in crime and justice, human rights, migration and refugee support, and mental health.

This degree will help you explore and understand modern mathematics, economic theory and financial structures.

Our Mathematics with Finance and Economics graduates are in high demand, especially in the financial sector.

To help you prepare for your future career ambitions, this course places an emphasis on applied mathematics and real-world problem solving.

• Become a graduate in demand – our students are highly sought after in financial sector
• Learn to solve real-world problems and develop the highly valued problem-solving and communication skills
• Master a wide range of mathematical topics and techniques, including computing and computational mathematics, statistics and probability – and how to apply them to real-world problems
• Develop in-demand expertise in financial and economic theory, such as financial markets, corporate finance, and micro- and macroeconomics
• Boost your employability with an optional paid one-year work placement – past students have secured placements at organisations such as Axa, Barclays, Bloomberg, Disney, GE Capital, IBM, J.P. Morgan, Microsoft and Toyota.

Learn from a multidisciplinary team combining expertise from our Department of Mathematics, the Department of Economics and our Business School.

The History and Politics joint degree will appeal to ambitious students interested in developing a deep understanding of politics and political processes rooted in both the past and the present.

Through a selection of modules from the City History and Politics programmes, and core seminars designed exclusively for the joint degree, you will examine key historical and political developments in a range of nations, societies and cultures.

• Work closely with world class academics to develop the tools and techniques of historical research
• Acquire an international and global perspective on politics and power
• Develop skills in independent research, critical analysis, communication, public speaking and policy writing
• Apply your skills to the real-world – work with digital information, engage in independent research projects of your own design, and practice developing policy positions on current events
• Prepare for your future career with an optional work placement and professional development opportunities embedded in the course
• Engage with contemporary politics and policymakers

Gain a strong grounding in modern history, political theory, the history of ideas and the study of politics.

You will learn how to plan, research and complete a full-length manuscript in your chosen form (fiction, genre fiction, non-fiction) for potential publication.

We aim to give you a professional approach to editing, revising and critiquing creative work.

You will learn about the writing business, involving different forms and requirements of print and electronic publication, and the role of editors, agents and publishers. This includes how to present and advertise your creative work.

Our module on creative writing pedagogy offers a foundation for understanding how storytelling and creative writing can be taught in different educational settings.

Who is this course for?

Our Creative Writing MFA is ideal if you are seeking to consolidate your writing knowledge and skills by developing a full-length original manuscript.

You will embrace learning about professional writing and develop a comprehensive understanding of the business of writing.

The Energy and Sustainability Engineering course equips you with the expertise to take a multidisciplinary approach in tackling the challenges faced in sustainable development and access to clean and affordable energy.

Over four years, you will develop the professional engineering skills required, with a focus on innovative and sustainable solutions to current and future problems in energy systems.

Individual and group engineering design projects demonstrate your expertise to future employers.

• Benefit from exceptional industry involvement in the degree programme, taking advantage of the London location of City, including undertaking projects set by industry and guest lectures from practising engineers
• Study in world leading research facilities where different engineering systems are designed, developed, and implemented for industry today
• Take an optional placement year or placement over two summer periods to boost your employability, building on the strengths in research and industrial collaborations across the Department of Engineering.