Bachelor of Science (Hons) in Media, Communication and Sociology

at City, University of London United Kingdom

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

You will develop your clinical and theoretical knowledge with the guidance of expert practitioners informed by the most up-to-date research.

You will gain a detailed understanding of the expanding role of optometrists in the co-management of patients.

Your studies will be underpinned by a core module in Research Methods and Applied Data Analysis to develop your critical research skills.

Elective modules will allow you to build your professional knowledge and contribute to research in your particular areas of interest.

If you love mathematics, especially modelling and probability, and you are interested in the use of coding, data and IT to solve real-world problems, then you will find this course ideal for you.

As you would expect, the Data Analytics and Actuarial Science undergraduate course sets you up for a career in actuarial science. However, the course will also prepare you for a career in the wider fields of data analysis and risk management, or in investment management or financial analysis.

Traditionally, actuaries have used data to solve problems in the financial risk area. However, the world of finance is being transformed by two major trends – the increase in the volume and types of data and the focus on risk management. This means some problems are now best solved using different data analysis techniques.

This course prepares you for these new challenges. You will explore the traditional actuarial approach to risk management but you’ll also learn about some of the newest areas of data science, including artificial intelligence and machine learning, and their practical application to finance and insurance.

As well as developing your understanding of mathematics, probability, statistics, economics and IT you’ll look into probability modelling, data analysis and the financial markets. You’ll also be able to demonstrate your skills and your ability to communicate your findings in your final year project.

Build essential skills in magazine journalism by learning to produce online and print publications. Our Magazine Journalism MA also requires you to take up to seven weeks of relevant work experience, giving valuable practical experience and potentially the first step of a career.

We aim to give you a versatile mix of skills. This covers everything from writing short news stories, long-form investigative features and arts and culture reviews to producing profile pieces, podcasts and editing pictures and video. You also gain confidence in designing and subbing print and online pages

You will learn to write, design and produce our showcase magazine XCity and its website Xcityplus.com.

Our strong entrepreneurial angle enables you to learn how to create and launch new media products and engage audiences.

The History and Politics joint degree will appeal to ambitious students interested in developing a deep understanding of politics and political processes rooted in both the past and the present.

Through a selection of modules from the City History and Politics programmes, and core seminars designed exclusively for the joint degree, you will examine key historical and political developments in a range of nations, societies and cultures.

• Work closely with world class academics to develop the tools and techniques of historical research
• Acquire an international and global perspective on politics and power
• Develop skills in independent research, critical analysis, communication, public speaking and policy writing
• Apply your skills to the real-world – work with digital information, engage in independent research projects of your own design, and practice developing policy positions on current events
• Prepare for your future career with an optional work placement and professional development opportunities embedded in the course
• Engage with contemporary politics and policymakers

Gain a strong grounding in modern history, political theory, the history of ideas and the study of politics.

Train for professional publishing roles with the Publishing MA from City. From research-led assignments to digital content development, we will give you an extensive range of modern skills and knowledge required to succeed in this fascinating and constantly changing global industry.

You will learn how publishing is continuing to evolve alongside the digital revolution.

Our programme gives you an applied understanding of how physical and digital texts are conceived, developed and marketed.

Your learning will be directly influenced by your own publishing interests. This could mean publishing for entertainment, education, research or information.

Together with research-led analytical assignments, you will develop a portfolio that reflects the range of professional roles in contemporary publishing.

The MSc in Business Analytics will help you generate and capture greater competitiveness in data-driven business.

The MSc in Business Analytics programme will help you generate and capture greater competitiveness in data-driven business.

Our Business Analytics programme is designed to provide a foundation to those who will determine the scope and direction of data analytics research within their organisation, and communicate the research outcomes to the ultimate decision-makers.

Our graduates are trained to participate in the strategic management process, improve the organisation’s financial performance and help design the effective measures of performance of an organisation for which evidence-based data become a strategic asset in the decision-making process.

Therefore, the primary goal is to provide an insight into business data analytics and prepare the students to develop the set of skills and attitudes that will evolve into effective leadership skills.

Typical backgrounds of students are Accounting, Biology, Business Administration/Studies, Computer Science, Economics, Engineering, Environmental Studies, Finance, Hospitality Management, Human Resources, Information Systems/Technology, Management, Marketing, Mathematics and Psychology.

The main purpose of the master's in Business Analytics programme is to develop a comprehensive set of skills and to encourage the positive attributes that are essential to becoming a successful business analyst.

The master's degree is committed not only to imparting specialist skills, but also to developing the so-called "soft skills” which are important in influencing people and organisations.

As well as obtaining effective and persuasive communication skills, you will also learn about ethics-related issues, which are another key ingredient to responsible leadership.

On this BCS-accredited degree you will develop advanced knowledge of game engine architecture, computer graphics and game design.

You will develop a firm foundation in programming and development, before specialising with topics such as games technology and digital signal processing.

You will gain the skills needed for a career in the thriving computer games sector, applying your technical computing expertise in a creative and in-demand industry.

• Learn a broad range of programming languages and cutting-edge games programming techniques
• Get coding quickly in your first year with our two-week coding marathon
• Boost your employability with an optional one-year work placement: past students have worked for Sony, PlayStation, Disney, Microsoft and Goldhawk Interactive
• Develop commercially valuable knowledge for your future career, including industry-standard game engines that power game development
• Study in City’s computing labs, which include the latest hardware and software, such as state-of-art NVidia GPUs
• Gain three years of professional experience with our innovative Professional Pathway Scheme, combining paid employment and study
• Get industry recognition for the quality of your degree with BSC and TIGA accreditation.

This three-year degree focuses on sociology and complements the subject with modules in psychology. You’ll learn about how the social relations between people emerge and change, and explore structural inequalities that define our lives. You’ll also study cognition, development and behaviour.

You’ll develop critical thinking studying topics including:

• Gender
• Class
• Race
• Migration
• Family life
• Work and popular culture.

You’ll also develop the methodological expertise to analyse social and psychological data.

• Develop highly sought-after data literacy and quantitative skills, thanks to our strong links with City’s Q-Step Centre
• Become a critical thinker with an in-depth understanding of the complex interplay of local and global forces
• Opt onto a Q-Step quantitative methods pathway: benefit from a heightened focus on data skills, a workplace Data Placement in Year 2, and an optional international work placement
• Boost your employability with an optional placement year
• Take advantage of excellent internship opportunities thanks to our central London location, including access to organisations in media and, crime and justice, human rights, and mental health.

On this BCS-accredited degree you will develop advanced knowledge of game engine architecture, computer graphics and game design.

You will develop a firm foundation in programming and development, before specialising with topics such as games technology and digital signal processing.

You will gain the skills needed for a career in the thriving computer games sector, applying your technical computing expertise in a creative and in-demand industry.

• Learn a broad range of programming languages and cutting-edge games programming techniques
• Get coding quickly in your first year with our two-week coding marathon
• Boost your employability with an optional one-year work placement: past students have worked for Sony, PlayStation, Disney, Microsoft and Goldhawk Interactive
• Develop commercially valuable knowledge for your future career, including industry-standard game engines that power game development
• Study in City’s computing labs, which include the latest hardware and software, such as state-of-art NVidia GPUs
• Gain three years of professional experience with our innovative Professional Pathway Scheme, combining paid employment and study
• Get industry recognition for the quality of your degree with BSC and TIGA accreditation.